Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
@Dsync interactive credentials
1.
2. Services
• Digital Strategy & Creative
• Website Development & Maintenance
• Applications – Mobile & Web
• Search Engine Optimization &Marketing
• Social Media Management
• Email Marketing
• Online Media Planning
12. Case Study - eDM
SME mailer Campaign
for a leading PSU bank in July 2012.
Activity connecting with 1 lac doctors pan India
for SME loans exclusively through e-mails
Advertising investment all inclusive – Rs. 3.38 lacs
Leads generated – 212
SME Loans disbursed – Rs. 2.46 crores
Cost per lead –
Cost per conversion -
13. Case Study - SEO
Client:
Raheja Developers - Premium real estate developer in India
Objective:
Move parent and project websites higher
in search engine results
Parent websites:
Raheja Developers – www.rahejabuilders.com
Raheja Group – www.raheja.com
Project websites:
Raheja Oma – www.rahejabuilders.com/pr-oma.asp
Raheja Revanta – www.rahejarevanta.com
14. Challenges:
Outranking brokers, real estate consultants
Overtake duplicated project sites
Beat competitors taking advantage of brand’s project sites
15. Activity:
Meta data corrected and optimized
Strategic Link Building
Link pyramid built
25 rahejabuilders.com URLs
Tier 1 – 635 wiki pages – PR8 to PR2
Tier 2 – 3183 wiki pages – PR3 to PR0
Extensive Social Bookmarking
456 links for www.rahejabuilders.com
251 links for www.raheja.com
259 links for www.rahejarevanta.com
Website Authorship
Google Authorship acquired and verified
Linked to all social media accounts
16. Results:
Moved up to a higher position in search results in Google, Yahoo & Bing
Higher social media integration led to better organic results
with long-term benefits
Outranked brokers, real estate consultants and duplicate project websites
17. Improvement in Alexa Rank
On November 1st, 2012 By December 31st, 2012
www.raheja.com:
www.rahejabuilders.com:
www.rahejarevanta.com:
19. ‘The Beep Lingo’
(A first of its kind, perennial social property)
• Language created using beep sounds from digital watches
• Used in activities on Facebook, Twitter and on ground activations
• Social media program to create world’s first crowdsourced song using
beeps
• Leverage trends and let the people use The Beep Lingo to interact
20. AR App - Wear it before you buy it
• Wear a QR code on your wrist in the form of a wrist band
• Hold it in front of your computer’s camera
• Choose from a range of G-Shock watches
• Virtually experience in 3D how the watch suits you
26. Race to Red Chief – Application screenshot
The Chief rewards!
Can you prove your worth?
Make it to the store under:
•1 minute for a 10% discount
•2 minutes for a 5% discount
ENTER
