This document provides 7 content marketing ideas that hospitals and doctor's offices can use to drive more patient demand: 1) Create a hospital blog, 2) Use patient testimonials, 3) Answer medical FAQs, 4) Develop quizzes and surveys, 5) Create how-to videos, 6) Make informative infographics, 7) Create campaigns around events. The document suggests that content marketing can help healthcare providers build demand but can be difficult to get started, and provides these 7 ideas for effective content marketing strategies.