Confused about how digital marketing can help women's healthcare? Contact BraveLabs today to learn how you can start promoting women’s healthcare using digital marketing strategies. Learn more with our experts.
A consumer study prepared by PwC to investigate how behavioral, regulatory, and technological disruption are changing consumer's approaches to managing their health.
20131210 Electronic Health Records - Is the NHS ready? What about patientsamirhannan
On 12th December 2013, Dr Hannan (GP / family physician) along with Marilyn Gollom (patient) presented this talk to Health 2.0 Manchester. You can watch the talk by going to http://www.htmc.co.uk/pages/pv.asp?p=htmc0519.
Nothing in our world is changing as quickly as healthcare. Patients are using search, social media and apps to diagnose symptoms, research physicians, schedule appointments, access medical records, connect with other patients and take a more active role in their health. At the same time the tremendous amount of data created by this activity means patients have a much larger digital footprint than ever before. Savvy healthcare marketers can use this data to attract new patients, improve care and collaborate with other healthcare professional. Learn how the patients of today and tomorrow are using technology as a key part of their healthcare and how you can be a bigger part of the Digital Patient Journey.
MedCity ENGAGE: Advancing Beyond Patient Engagement to Behavior ChangeBrent Walker
This presentation provides an overview of a psychographic segmentation model and how it has been integrated into an automated patient engagement platform to drive significant patient behavior change to reduce hospital readmissions and enhance health coaches' work with patients who have diabetes or musculoskeletal issues
2015 Case Competition on Cargill Hosted By Bain&Company Roy Wang
This presentation is a two-week project by our team of five in an effort to address the problem our client Cargill is facing in the year 2015. In particular, Cargill and its business partners are facing declining revenues due to the miscommunication about food products from conflicting sources such as social media. The question is how to eliminate such miscommunication and increase transparency for Cargill itself. Our team did a field survey at Whole Foods Market in downtown Chicago to pinpoint the most influential source on consumer behavior. As a solution, our team made two recommendations. First, educate doctors and NGOs on the quality of our product and food health in general through multiple channels. Second, partner up with an influential third party and create a seal with new, comprehensive standard to address the safety concerns from the consumer. In the end, we discussed some potential obstacles we will be facing during implementation.
Note: all information from this powerpoint is collected from the public domain. The analysis and recommendation made in the Powerpoint in no way represent Cargill or Bain's view on the matter.
A consumer study prepared by PwC to investigate how behavioral, regulatory, and technological disruption are changing consumer's approaches to managing their health.
20131210 Electronic Health Records - Is the NHS ready? What about patientsamirhannan
On 12th December 2013, Dr Hannan (GP / family physician) along with Marilyn Gollom (patient) presented this talk to Health 2.0 Manchester. You can watch the talk by going to http://www.htmc.co.uk/pages/pv.asp?p=htmc0519.
Nothing in our world is changing as quickly as healthcare. Patients are using search, social media and apps to diagnose symptoms, research physicians, schedule appointments, access medical records, connect with other patients and take a more active role in their health. At the same time the tremendous amount of data created by this activity means patients have a much larger digital footprint than ever before. Savvy healthcare marketers can use this data to attract new patients, improve care and collaborate with other healthcare professional. Learn how the patients of today and tomorrow are using technology as a key part of their healthcare and how you can be a bigger part of the Digital Patient Journey.
MedCity ENGAGE: Advancing Beyond Patient Engagement to Behavior ChangeBrent Walker
This presentation provides an overview of a psychographic segmentation model and how it has been integrated into an automated patient engagement platform to drive significant patient behavior change to reduce hospital readmissions and enhance health coaches' work with patients who have diabetes or musculoskeletal issues
2015 Case Competition on Cargill Hosted By Bain&Company Roy Wang
This presentation is a two-week project by our team of five in an effort to address the problem our client Cargill is facing in the year 2015. In particular, Cargill and its business partners are facing declining revenues due to the miscommunication about food products from conflicting sources such as social media. The question is how to eliminate such miscommunication and increase transparency for Cargill itself. Our team did a field survey at Whole Foods Market in downtown Chicago to pinpoint the most influential source on consumer behavior. As a solution, our team made two recommendations. First, educate doctors and NGOs on the quality of our product and food health in general through multiple channels. Second, partner up with an influential third party and create a seal with new, comprehensive standard to address the safety concerns from the consumer. In the end, we discussed some potential obstacles we will be facing during implementation.
Note: all information from this powerpoint is collected from the public domain. The analysis and recommendation made in the Powerpoint in no way represent Cargill or Bain's view on the matter.
Quality Data is Essential for Doctors Concerned with Patient EngagementHealth Catalyst
It might be a bit of a leap to associate quality data with improving the patient experience. But the pathway is apparent when you consider that physicians need data to track patient diagnoses, treatments, progress, and outcomes. The data must be high quality (easily accessible, standardized, comprehensive) so it simplifies, rather than complicates, the physician’s job. This becomes even more important in the pursuit of population health, as care teams need to easily identify at-risk patients in need of preventive or follow-up care. Patients engaged in their own care via portals and personal peripherals contribute to the volume and quality of data and feel empowered in the process. This physician and patient engagement leads to improved care and outcomes, and, ultimately, an improved patient experience.
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing SummitJordanDervish
Dr Matthew Cullen, Managing Director, Tonic Health Media Presented 'The Point of Care Environment as a Marketing Channel in Healthcare – Local and US Lessons'
These slides were presented at the February 2023 meeting of the KC Digital Drive Health Innovation Team.
In our second presentation, we cover a new solution in maternal health with Marma Nutrition.
Marma is changing the way women, mothers and birthing people are supported and nourished throughout pregnancy and postpartum. It provides virtual access to nutrition experts, personalized information and guidance, an extensive library of resources, weekly prenatal tracking and more. Marma sees itself as the app that nourishes birthing bodies.
Representing the leadership team will be Meredith Evans McAllister. Meredith is a successful entrepreneur who was compelled to co-found Marma when she recognized the lack of nutritional resources to which women and mothers have access.
Study and survey results indicate that digital can best be deployed by healthcare and life sciences/pharmaceuticals practitioners and companies to offer "warm" treatment that encourages and empowers patients in order to yield excellent health outcomes and operational efficiencies.
We share several critical data in this presentation to make the case that women have now transformed the healthcare decision making landscape – they are not just family decision makers, but influencers of broader communities. Here’s what healthcare marketers need to know.
Self advocacy is about taking a proactive approach to all stages of health and illness: prevention, diagnosis, treatment, and recovery. When people take an active role in their care, research shows they fare better both in satisfaction and in how well treatments work. In this talk you will learn how to develop the skills to be a good self-advocate, communicate effectively with your doctors, evaluate the latest health news headlines and find the best health information online.
A presentation showcasing some of the patient recruitment challenges that I encountered as a recruitment manager as well as some of the strategies -- DIGITAL ADVERTISING -- I used to overcome them.
Why Local & Mobile Search Matter for Eye DoctorsSurefire Local
According to Google, 72% of patients search for local practices online before scheduling an appointment. Misinformation or duplicate listings can hurt your rankings and make it difficult for these potential patients to find you online. Ask yourself these two questions:
1) Am I listed everywhere I need to be?
2) Do my listings present the same (and accurate) information?
We reached out to Yext to share insights on how Eye Doctors can win in local search by managing their directory listings.
Watch this webinar on demand at: https://surefiresocial.lpages.co/webinar-yext-od-september-2017/
Best recruitment strategies for elderly patients in clinical trialsTrialJoin
Clinical research breakthroughs would be impossible without people who agree to participate. Depending on the nature of the research that’s being conducted, different types of patient population are needed. Even though some research conditions and treatments might apply only to the younger population, most of them will require both younger and older people, since the variety of these different age groups will provide better study results. Another reason why elderly patients are much-needed participants in clinical research is the fact that approximately one-third of all medications are consumed by them. Taking into consideration that people over 65 consist only 13% of the population (more or less), one-third of all medication being used by them is a large number. For this reason, elderly patients are invaluable in clinical research.
Presentation: The Evolving Patient Journey
Presented by: Meredith Ressi, VP, Multichannel Marketing Solutions, Decision Resources Group
Healthcare communications today require an understanding of the complexity of patient decision making and how patients navigate the health system to get the care they need. What are the emerging trends in patient engagement, and how does channel reliance vary along the treatment continuum?
Smart medical practice marketing can help you grow a stable practice, have more satisfied patients, and see better reimbursements.
You no longer have to rely on insurance companies as your sole gateway for new patients. Networking and digital marketing provide you with an abundance of resources that will not only make you more appealing to prospective patients, but more personable as well.
Reputation management for doctors | BraveLabs.pdfBrave Labs
Reputation management is a buzzword in the medical industry. But what does it really mean? And more importantly, how do you get it right? Let's find out. https://thebravelabs.com/blog/what-constitutes-reputation-management-for-doctors-and-how-to-get-right/
9 Marketing Strategies for Affluent Healthcare Consumers.pdfBrave Labs
Marketing to affluent consumers in healthcare requires unique strategies and an understanding of how these consumers think and behave. If you want to market to affluent customers, Contact BraveLabs today. https://thebravelabs.com/blog/9-tips-for-marketing-to-affluent-healthcare-consumer/
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Quality Data is Essential for Doctors Concerned with Patient EngagementHealth Catalyst
It might be a bit of a leap to associate quality data with improving the patient experience. But the pathway is apparent when you consider that physicians need data to track patient diagnoses, treatments, progress, and outcomes. The data must be high quality (easily accessible, standardized, comprehensive) so it simplifies, rather than complicates, the physician’s job. This becomes even more important in the pursuit of population health, as care teams need to easily identify at-risk patients in need of preventive or follow-up care. Patients engaged in their own care via portals and personal peripherals contribute to the volume and quality of data and feel empowered in the process. This physician and patient engagement leads to improved care and outcomes, and, ultimately, an improved patient experience.
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing SummitJordanDervish
Dr Matthew Cullen, Managing Director, Tonic Health Media Presented 'The Point of Care Environment as a Marketing Channel in Healthcare – Local and US Lessons'
These slides were presented at the February 2023 meeting of the KC Digital Drive Health Innovation Team.
In our second presentation, we cover a new solution in maternal health with Marma Nutrition.
Marma is changing the way women, mothers and birthing people are supported and nourished throughout pregnancy and postpartum. It provides virtual access to nutrition experts, personalized information and guidance, an extensive library of resources, weekly prenatal tracking and more. Marma sees itself as the app that nourishes birthing bodies.
Representing the leadership team will be Meredith Evans McAllister. Meredith is a successful entrepreneur who was compelled to co-found Marma when she recognized the lack of nutritional resources to which women and mothers have access.
Study and survey results indicate that digital can best be deployed by healthcare and life sciences/pharmaceuticals practitioners and companies to offer "warm" treatment that encourages and empowers patients in order to yield excellent health outcomes and operational efficiencies.
We share several critical data in this presentation to make the case that women have now transformed the healthcare decision making landscape – they are not just family decision makers, but influencers of broader communities. Here’s what healthcare marketers need to know.
Self advocacy is about taking a proactive approach to all stages of health and illness: prevention, diagnosis, treatment, and recovery. When people take an active role in their care, research shows they fare better both in satisfaction and in how well treatments work. In this talk you will learn how to develop the skills to be a good self-advocate, communicate effectively with your doctors, evaluate the latest health news headlines and find the best health information online.
A presentation showcasing some of the patient recruitment challenges that I encountered as a recruitment manager as well as some of the strategies -- DIGITAL ADVERTISING -- I used to overcome them.
Why Local & Mobile Search Matter for Eye DoctorsSurefire Local
According to Google, 72% of patients search for local practices online before scheduling an appointment. Misinformation or duplicate listings can hurt your rankings and make it difficult for these potential patients to find you online. Ask yourself these two questions:
1) Am I listed everywhere I need to be?
2) Do my listings present the same (and accurate) information?
We reached out to Yext to share insights on how Eye Doctors can win in local search by managing their directory listings.
Watch this webinar on demand at: https://surefiresocial.lpages.co/webinar-yext-od-september-2017/
Best recruitment strategies for elderly patients in clinical trialsTrialJoin
Clinical research breakthroughs would be impossible without people who agree to participate. Depending on the nature of the research that’s being conducted, different types of patient population are needed. Even though some research conditions and treatments might apply only to the younger population, most of them will require both younger and older people, since the variety of these different age groups will provide better study results. Another reason why elderly patients are much-needed participants in clinical research is the fact that approximately one-third of all medications are consumed by them. Taking into consideration that people over 65 consist only 13% of the population (more or less), one-third of all medication being used by them is a large number. For this reason, elderly patients are invaluable in clinical research.
Presentation: The Evolving Patient Journey
Presented by: Meredith Ressi, VP, Multichannel Marketing Solutions, Decision Resources Group
Healthcare communications today require an understanding of the complexity of patient decision making and how patients navigate the health system to get the care they need. What are the emerging trends in patient engagement, and how does channel reliance vary along the treatment continuum?
Smart medical practice marketing can help you grow a stable practice, have more satisfied patients, and see better reimbursements.
You no longer have to rely on insurance companies as your sole gateway for new patients. Networking and digital marketing provide you with an abundance of resources that will not only make you more appealing to prospective patients, but more personable as well.
Reputation management for doctors | BraveLabs.pdfBrave Labs
Reputation management is a buzzword in the medical industry. But what does it really mean? And more importantly, how do you get it right? Let's find out. https://thebravelabs.com/blog/what-constitutes-reputation-management-for-doctors-and-how-to-get-right/
9 Marketing Strategies for Affluent Healthcare Consumers.pdfBrave Labs
Marketing to affluent consumers in healthcare requires unique strategies and an understanding of how these consumers think and behave. If you want to market to affluent customers, Contact BraveLabs today. https://thebravelabs.com/blog/9-tips-for-marketing-to-affluent-healthcare-consumer/
Positive reviews for doctors | BraveLabs.pdfBrave Labs
A positive review can make a difference in the health of your patients. Find out how you did so that you can continue to improve the way you help patients. https://thebravelabs.com/blog/leverage-patient-reviews-and-feedback-to-improve-your-healthcare-business/
Healthcare has long ignored the wants of patients. But doing so now can mean failure. Read to understand why. https://thebravelabs.com/blog/if-healthcare-organizations-dont-take-a-consumer-first-approach-they-will-fail/
Email Marketing Strategies for Healthcare Providers | BraveLabs.pdfBrave Labs
Trying to start something new without any strategy can often be a recipe for disaster. That's why when you're looking to start an email marketing campaign for your hospital use these 5 strategies instead. https://thebravelabs.com/blog/healthcare-email-marketing-5-strategies-for-hospitals/
Best Healthcare Marketing Trends for 2023 | BraveLabs.pdfBrave Labs
Are you looking for healthcare marketing strategies that still work effectively in 2023? Look no further and visit our blog immediately for the best patient acquisition strategies. https://thebravelabs.com/blog/guide-to-best-patient-acquisition-strategies-for-healthcare-practices/
Importance of Social Media on Clinic Success | BraveLabs .pdfBrave Labs
You can use social media to drive patient engagement at your clinics and hospital. All you need is the right way to do it. Read more on our blog. https://thebravelabs.com/blog/ways-to-improve-patient-engagement-by-leveraging-social-media
Social media marketing for dentists | BraveLabs.pdfBrave Labs
Trying to grow your dental practice? Do you want to use social media marketing for your dental practice? Here are 5 ways to grow your dental practice using Social Media Marketing. https://thebravelabs.com/blog/5-ways-to-grow-your-dental-practice-using-social-media-marketing/
Get the design right, and your website will come alive. If you're building a telehealth website, you know that there's more to it than just making sure your content is accessible. Here are some design tips that you should keep in mind. https://thebravelabs.com/blog/tips-to-build-telehealth-website-design/.
Improving patient experience is a critical factor that differentiates long-term success from failure. In the post-COVID world, delivering great patient experiences is more important than before. Here is how you can start delivering better experiences. https://thebravelabs.com/blog/importance-of-patient-experience-in-a-post-covid-19-environment/
Solutions for physician burnout | BraveLabs.pdfBrave Labs
Burnout can be a real threat to your health and well-being, so don't let it get the best of you! Learn different Solutions for physician burnout here. https://thebravelabs.com/blog/physician-burnout-symptoms-causes-and-possible-solutions/
Creative ways to increase patient volume | BraveLabs.pdfBrave Labs
Here's a little secret: most doctors who are interested in increasing their patient volumes don't know how to. But that doesn't mean they can't start! https://thebravelabs.com/blog/how-to-improve-patient-volumes-by-marketing-to-millennials/
Tips to Boost Your Dental Practice's Revenue | BraveLabs.pdfBrave Labs
Digital marketing is great for dental practices because it’s one of the most cost-effective ways to promote your practice and keep patients coming back. Contact BraveLabs today to learn more about our online marketing solutions for dentists.
With the right mobile tools, your medical practice can use new digital channels to demonstrate how it keeps patients at the center of everything it does. https://thebravelabs.com/blog/harnessing-mobile-technology-to-deliver-improved-patient-experiences/
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https://thebravelabs.com/blog/impact-of-group-medical-practice-on-patients-and-physicians
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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2. More patients use Google
to choose their doctor
than any other method.
Women's healthcare is a
topic that is often
overlooked by the
medical community.
3. More patients use Google
to choose their doctor
than any other method.
While women take regular
check-ups more often,
they often lack proper
care.
4. More patients use Google
to choose their doctor
than any other method.
You can promote their
better health and offer
better experiences to
them.
5. More patients use Google
to choose their doctor
than any other method.
Through digital marketing.
Here’s how:
6. More patients use Google
to choose their doctor
than any other method.
Tailor Your Content
1
7. More patients use Google
to choose their doctor
than any other method.
Respect HIPAA Don’t Fear It
2
8. More patients use Google
to choose their doctor
than any other method.
Increase Your and Your
Content’s Visibility
3
9. More patients use Google
to choose their doctor
than any other method.
Explain The Benefit Of
Promoting Women's Health
4
10. Contact BraveLabs today to
learn how you can start
promoting women’s healthcare
using digital marketing
strategies.