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Chapter koenigsegg05
1. READ OUT LOUD
THE STORY BEHIND
- KOENIGSEGG -
FROM BOYHOOD DREAM TO SUPERCAR
2. BEFORE YOU START….
please look into your camera and tell
us slowly your name, city and
country… Then you can start reading
this paragraph out loud… Have fun!
3. Christian continuously demands
more. He wants solutions that are
better and more unique than those
available on the market. Koenigsegg
designs 99% of the car parts
themselves. “That has nothing to do
4. with company philosophy. It is the
consequence of my level of ambition.
After all, if we use existing parts made
by other producers, how can we ever
be better? We cannot survive on name
and reputation alone; we must
5. continue to perform at an extremely
high level in order to keep our
product interesting.” An admirable
aim that certainly influences the price
tag of the car. The basic model of the
Agera starts at 850,000 euros,
6. excluding taxes. Given that
Koenigsegg ‘only’ produces 15 to 20
cars a year, all the development costs
must be spread over a limited number
of cars. These cars bring Koenigsegg a
20% market share of this market
segment.
