1. The hat helpsthemtoohide their
identityandtolookstreetwise.
Brandedclothesmeanstheyare also
shownas the workingclass.
Veryactive bothsocially and
physically.
The smokingsignsshowsthe relaxed
and chilledpersonalityof the target
audience.
From the 4C’s scale mytarget
audience ‘The Explorer’thisisdue to
the fact theyrespondtobrands that
offernewsensations.
From the NRSsocial backgroundtable,mytarget
audience will be placedfrom C1-E.
The grime artist wouldbe more popularin
Britainratherthan somewhere abroad.
The target audience wouldbe
male dominatedhoweversome
femaleswouldalsolisten.
