Join us for our eighth Greenville HUG meeting of 2023 and learn how to create landing pages with HubSpot, using a seamless and efficient process and customizable templates, learn all about landing pages: when to use them, how to make them, and some tips and tricks for optimizing them for continued success.

1. Creating Landing Pages With
HubSpot
Greenville
HUG

2. Let's Connect
linkedin.com/in/egarciavaz
boundify.io/demand-gen-studio
EMILIO GARCIA
Managing Partner,
Boundify
Greenville
HUG

3. Let's Connect
linkedin.com/in/gabriela-garcia-
137b77246/
GABRIELA GARCIA
Demand Generation
Specialist, Boundify
Greenville
HUG

4. Table of Contents
● Introduction
● Why Should You Use Landing Pages?
● What are the Elements of a Conversion-focused
Landing Page?
● How to Create a Landing Page in HubSpot

5. Why You Should Use Landing
Pages
1. Landing pages lead to increased conversions.
2. Landing pages provide additional insights into your
target audience.
3. Landing pages increase the number of qualified leads
for your company.

6. Landing page
A website page that is
designed to convert visitors
into leads
All Landing pages use a form
to gather information

7. A visitor sees a call-to-action button, or CTA, letting them know
there’s a relevant and interesting offer.

8. Buyer Persona Template
After submitting the form, a user is redirected to a thank you page, where
they can download the offer, or receive an email following up with the
offer.

9. In fact, the average
landing page conversion
rate across all industries
is 9.7%.
9.7%
Landing pages lead to
increased conversions.
Why Should You
Use Landing
Pages?

10. What are the Elements
of a Conversion-focused
Landing Page?

11. The Anatomy of a Conversion-focused
Landing Page
● Headline
● Copy
● Image
● Form
● CTA

12. Headline
A great headline
should clearly and
concisely address
the offer.

13. Copy
This is the text on a landing page that should explain the value of
the offer clearly, simply, and in a compelling way.

14. Image
An image or visual element will give visitors a
tangible idea of what they'll receive and make
your landing pages visually dynamic.

15. Form
The form is the element
where visitors submit
their information in
exchange for the offer,
converting them into
leads.

16. CTA
The CTA, or call-to-action, is the button that visitors click to take
the desired action on your landing page.

17. How to Create a Landing Page
in HubSpot

18. Whether it’s your first time using this product, or you’re looking to build up
your skills around it, we’ve got the best resources for you to get started.
Getting Started
Education: Help Articles:
● Tool: Free Landing Page Builder
● Themes: Website Themes and
Templates
● Knowledge Article: Understanding the Relationship
Between Landing Pages and Pillar Pages
● Academy: Create and customize pages
● Academy: Landing Page Design Examples to Inspire
Your Own in 2023

19. Thursday, September 14, 2023, 10:00 – 11:00 AM EDT
Learn about the benefits of marketing automation and artificial intelligence,
and some best practices for implementing them in your internal and
customer-facing processes.
Save The Date
Utilizing Marketing Automation and
Artificial Intelligence

20. Thank you