It is more than a website. It's your business. Install yourself on a platform that will grow with you. HubSpot now offers free CMS tools, allowing you to upgrade as you grow. During our next HUG of 2022, You will learn how to use these free tools to grow your business. Join the Greenville HubSpot User Group: https://events.hubspotusergroups.com/greenvillehug

1. Fundamentals of Free
CMS Tools in HubSpot
Greenville
HUG

2. Let's Connect
linkedin.com/in/egarciavaz
boundify.io/demand-gen-studio
EMILIO GARCIA
Managing Partner,
Boundify
Greenville
HUG

3. Table of Contents
● Introduction
● Core value & features
○ SEO recommendations
○ Website themes
○ Fully integrated CRM
○ Drag-and-drop editor
○ Reporting
● Limitations
● Competitive landscape
Greenville
HUG

4. In this lesson, we'll learn
about the free suite of content
management tools for
marketers and developers
looking to expand their online
presence with automated
security, SEO
recommendations, and more.
Today…
Greenville
HUG

5. A website is one of the most important tools you have to craft a
delightful customer experience and grow your business. But a website is
much more than just content. It requires forms, kickback emails, live
chat, analytics, and more.
Build a beautiful website to grow your business.
Greenville
HUG

6. ● Premium Hosting
● Content Delivery Network
● Standard SSL Certificate
● Web application Firewall (WAF)
● 99.99% measured uptime
● 24/7 security & threat monitoring
● Custom Domains
Secure website
Greenville
HUG
Core value & features:

7. ● Drag & Drop Page Editor
● Mobile Optimization
● Design Manager
● Local Development Tools
● Website Themes
● Built in AMP Support for
Blogs
● Asset Marketplace
(HubSpot branding on all pages)
Build Your Website Efficiently
Greenville
HUG
Core value & features:
● Website Pages (25 page limit)
● Blog
● Blog Import
● Advanced Menus
● Multi-language content
creation
● Ability to use custom domain

8. Easily see how you can improve your site and take action, all in one
place with the SEO recommendations home screen.
SEO Recommendations
Greenville
HUG

9. Use one of HubSpot's pre-
built website themes with
the option for custom
development. Build a
cohesive site without
worrying about
mismatched designs,
logos, or navigations.
Website themes

10. Integrated CRM
Track visitors to your site
in one place and create
personalized digital
experiences leveraging
CRM data. With the
HubSpot CRM platform,
your website becomes a
growth engine for your
business.

11. Drag-and-drop editor
Update and create pages
without a developer's help
or custom code. Publishing
changes on the fly has
never been easier.

12. Reporting
As you grow your
business, you’re constantly
referring to different
reports to see what is
influencing your bottom
line. The same applies to
your website. Free CMS
tools include website
analytics at your fingertips
to help your business
leverage data for better
and more agile decision
making.

13. Greenville
HUG
Features and Limitations:
Functionality free CMS tools CMS Hub Starter
HubSpot branding appears on pages, blog
posts, and landing pages
Yes No
No. of website pages users can create (multi-
language variations will no longer count against
your page limit)
25 50
Ability to host website pages, blog posts, and
landing pages on a custom (www) domain
Yes Yes
Ability to connect a custom email sending
domain
No Yes
Blogging tools
1 blog / 100 blog
posts / 20 authors
/ 50 tags
1 blog / 10k blog
posts / 2000
authors / 5000
tags

14. Greenville
HUG
Features and Limitations:
Functionality free CMS tools CMS Hub Starter
Access to live support No (Community,
KB docs,
Academy only)
Yes (email + chat;
phone is in Pro+)
Ability to modify content and layout of system
pages (e.g., 404 page)
No Yes
Ability to display CRM data inside pages (e.g.,
personalization tokens)
No Yes
Access to the URL Redirects tool No Yes
Eligible for a HubSpot migration No Yes

15. In this section, we’ll outline how HubSpot’s free CMS tools compare
to other solutions in the market.
Competitive Landscape
Greenville
HUG

16. Comparisons:
Greenville
HUG
● All the tools you
need to build a
business website
● Speed and ease
of use of an all on
one tool.
● Plugin ecosystem
● Developer
ecosystem
● Content editing experience
● Ecommerce

17. ● Website point solution
● Requires extra tools that are a
pain to integrate
● Customization is difficult
● Reporting is limited, so you
can’t tell what’s helping you
generate leads
● “We’ll need to replace this in a
year.”
Simple web page
builders
Greenville
HUG
HubSpot’s free CMS
tools
● All-on-one business tool
● All the tools you need on your
website automatically work
together
● Customization is simple
● Robust reporting helps you
prioritize your time
● “We can upgrade whenever
we’re ready.”

18. Thank You!
Greenville
HUG
Questions?

19. Whether it’s your first time using this product, or you’re
looking to build up your skills around it, we’ve got the
best resources for you to get started.
Education: Help Articles:
● Product page: free CMS tools
● Product page: CMS Hub
● Themes: free CMS themes collection
Getting Started
● Knowledge Article: CMS Hub
● Academy: CMS for Developers
● Academy: CMS Best Practices for Developers
Greenville
HUG