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Drink Digital Search Updates October 2017
Google has made several changes to its products and algorithms recently. It will now allow pages using Flexible Sampling markup to decide which parts are indexed while hiding others from users who haven't logged in. The Local Hawk algorithm update still filters out businesses in the same building. Chrome 62 will flag HTTP pages containing forms as "Not Secure". Google is testing mobile-first indexing more widely. New dashboards have been released for AdWords. Call-only ads on AdWords can now use location, callout and structured snippet extensions. Comparison shopping engines can now bid on Google Shopping ads like normal retailers. Google may spend up to double the daily AdWords budget to offset underspending days. Bing has introduced Dynamic Search Ads
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Drink Digital Search Updates October 2017
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- 3. First Click FreeIs Over http://searchengineland.com/google-first-click-free-replaced-flexible-sampling-283667
- 4. First Click FreeIs Over http://searchengineland.com/google-first-click-free-replaced-flexible-sampling-283667
- 5. First Click FreeIs Over http://searchengineland.com/google-first-click-free-replaced-flexible-sampling-283667 If you want to hide content from users who haven’t logged in or subscribed, but still want Google to index the content, you can now use Flexible Sampling mark up to decide which parts of the page are accessible for free.
- 6.
- 7. Local Hawk Algorithm Change https://unsplash.com/@gabor Allowsclose by businesses to rank again Still filtering out businesses in same building http://searchengineland.com/august-22-2017-hawk-google-local-algorithm-update-282269
- 8. Incoming new Google SearchConsole https://unsplash.com/@gabor
- 9. Incoming new Google SearchConsole https://unsplash.com/@gaborhttps://www.linkedin.com/pulse/screenshots-from-new-index-coverage-report-google-search-glenn-gabe/
- 10. Chrome And TheHttps Forms https://unsplash.com/@gaborhttp://searchengineland.com/google-emails-warnings-webmasters-chrome-will-mark-http-pages-forms-not-secure-280907
- 11. Chrome And TheHttps Forms https://unsplash.com/@gaborhttp://searchengineland.com/google-emails-warnings-webmasters-chrome-will-mark-http-pages-forms-not-secure-280907 Chrome 62 will flag any page with a form field that isn’t server over HTTPS as “Not Secure”. Google has been sending messages via Search Console to warn webmasters of problems they might have.
- 12. Questions And Answers ForLocal On Android https://www.en.advertisercommunity.com/t5/News-Updates/Answer-customer-questions-on-Google-Maps-for-Android/m-p/1191452#
- 13. Mobile-First Indexing Testing InWild https://www.seroundtable.com/google-mobile-first-index-tests-24569.html
- 14.
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- 16.
- 17. New Dashboards https://unsplash.com/@gaborhttps://adwords.googleblog.com/2017/07/get-panoramic-view-of-your-data-with.html New interface,new reports. Would be nice if they got all of the AdWords functions into the new interface before they started rolling out new stuff…
- 18. Adwords Extensions Call-Only Ads https://unsplash.com/@gabor LocationExtensions Callout Extensions Structured Snippets http://searchengineland.com/3-adwords-extensions-now-eligible-call-ads-283068
- 19. Adwords Extensions Call-Only Ads https://unsplash.com/@gabor LocationExtensions Callout Extensions Structured Snippets http://searchengineland.com/3-adwords-extensions-now-eligible-call-ads-283068
- 20. Adwords Extensions Call-Only Ads https://unsplash.com/@gabor LocationExtensions Callout Extensions Structured Snippets http://searchengineland.com/3-adwords-extensions-now-eligible-call-ads-283068 If you use Call-Only ads (no landing page, only the option to call from a mobile), you can now utilise some of the ad extensions available to normal ads.
- 21. CSEs Compete In GoogleShopping Ads https://unsplash.com/@gaborhttp://searchengineland.com/google-shopping-comparison-shopping-results-changes-283436
- 22. CSEs Compete In GoogleShopping Ads https://unsplash.com/@gaborhttp://searchengineland.com/google-shopping-comparison-shopping-results-changes-283436
- 23. CSEs Compete In GoogleShopping Ads https://unsplash.com/@gaborhttp://searchengineland.com/google-shopping-comparison-shopping-results-changes-283436 As of 27th September, Google has allowed other comparison search engines like Kelkoo to bid on Shopping ads like a normal retailer. They still have to provide a valid feed and meet all the other criteria. It will be interesting to see how many actually take this up and what effect it has on CPCs and impression share.
- 24. Google Can SpendDouble Your Daily Budget https://support.google.com/adwords/answer/1704443
- 25. Google Can SpendDouble Your Daily Budget https://support.google.com/adwords/answer/1704443
- 26. Google Can SpendDouble Your Daily Budget https://support.google.com/adwords/answer/1704443 As of yesterday, AdWords changed to allow itself to spend up to double your daily budget to offset quieter days when you underspend. It will still only spend your maximum monthly budget. How this works out if you regularly change budgets is anyone’s guess.
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- 29. Bing Dynamic Search Ads https://help.bingads.microsoft.com/#apex/3/en/56794/-1 Anotherfeature copied from Google, these are ads automatically generated by Bing crawling your site and showing ads for keywords chosen from the content of your pages. Can be handy for new keyword discovery and an efficient way of running campaigns when a site has many thousands of pages.
Editor's Notes
- #3 .
- #4 If you want to hide content from users who haven’t logged in or subscribed, but still want Google to index the content, you can now use Flexible Sampling mark up to decide which parts of the page are accessible for free.
- #5 If you want to hide content from users who haven’t logged in or subscribed, but still want Google to index the content, you can now use Flexible Sampling mark up to decide which parts of the page are accessible for free.
- #6 If you want to hide content from users who haven’t logged in or subscribed, but still want Google to index the content, you can now use Flexible Sampling mark up to decide which parts of the page are accessible for free.
- #7 This one is yours mate!
- #8 Rolled out 22nd August, changed previous Possum update so that similar businesses nearby didn’t get filtered, but still affects companies in the same building.
- #9 Very handy looking reports apparently being rolled out soon.
- #10 .
- #11 Chrome 62 will flag any page with a form field that isn’t server over HTTPS as “Not Secure”. Google has been sending messages via Search Console to warn webmasters of problems they might have.
- #12 Chrome 62 will flag any page with a form field that isn’t server over HTTPS as “Not Secure”. Google has been sending messages via Search Console to warn webmasters of problems they might have.
- #13 People are asking questions via Google My Business listings on Android. Make sure someone is getting the notifications for your business!
- #14 Google confirmed they are testing the mobile-first index in the wild, in order to get data that will help them inform webmasters of potential problems ahead of a full rollout.
- #15 .
- #16 New interface, new reports. Would be nice if they got all of the AdWords functions into the new interface before they started rolling out new stuff…
- #17 New interface, new reports. Would be nice if they got all of the AdWords functions into the new interface before they started rolling out new stuff…
- #18 New interface, new reports. Would be nice if they got all of the AdWords functions into the new interface before they started rolling out new stuff…
- #19 If you use Call-Only ads (no landing page, only the option to call from a mobile), you can now utilise some of the ad extensions available to normal ads.
- #20 If you use Call-Only ads (no landing page, only the option to call from a mobile), you can now utilise some of the ad extensions available to normal ads.
- #21 If you use Call-Only ads (no landing page, only the option to call from a mobile), you can now utilise some of the ad extensions available to normal ads.
- #22 As of 27th September, Google has allowed other comparison search engines like Kelkoo to bid on Shopping ads like a normal retailer. They still have to provide a valid feed and meet all the other criteria. It will be interesting to see how many actually take this up and what effect it has on CPCs and impression share.
- #23 As of 27th September, Google has allowed other comparison search engines like Kelkoo to bid on Shopping ads like a normal retailer. They still have to provide a valid feed and meet all the other criteria. It will be interesting to see how many actually take this up and what effect it has on CPCs and impression share.
- #24 As of 27th September, Google has allowed other comparison search engines like Kelkoo to bid on Shopping ads like a normal retailer. They still have to provide a valid feed and meet all the other criteria. It will be interesting to see how many actually take this up and what effect it has on CPCs and impression share.
- #25 As of yesterday, AdWords changed to allow itself to spend up to double your daily budget to offset quieter days when you underspend. It will still only spend your maximum monthly budget. How this works out if you regularly change budgets is anyone’s guess.
- #26 As of yesterday, AdWords changed to allow itself to spend up to double your daily budget to offset quieter days when you underspend. It will still only spend your maximum monthly budget. How this works out if you regularly change budgets is anyone’s guess.
- #27 As of yesterday, AdWords changed to allow itself to spend up to double your daily budget to offset quieter days when you underspend. It will still only spend your maximum monthly budget. How this works out if you regularly change budgets is anyone’s guess.
- #28 Another feature copied from Google, these are ads automatically generated by Bing crawling your site and showing ads for keywords chosen from the content of your pages. Can be handy for new keyword discovery and an efficient way of running campaigns when a site has many thousands of pages.
- #29 Another feature copied from Google, these are ads automatically generated by Bing crawling your site and showing ads for keywords chosen from the content of your pages. Can be handy for new keyword discovery and an efficient way of running campaigns when a site has many thousands of pages.
- #30 Another feature copied from Google, these are ads automatically generated by Bing crawling your site and showing ads for keywords chosen from the content of your pages. Can be handy for new keyword discovery and an efficient way of running campaigns when a site has many thousands of pages.