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Drink Digital Search Updates October 2017

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Updates on the world of search from Drink Digital October 2017.

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Drink Digital Search Updates October 2017

  1. 1. SEO/Google https://unsplash.com/@kmuza
  2. 2. First Click Free Is Over http://searchengineland.com/google-first-click-free-replaced-flexible-sampling-283667
  3. 3. First Click Free Is Over http://searchengineland.com/google-first-click-free-replaced-flexible-sampling-283667
  4. 4. First Click Free Is Over http://searchengineland.com/google-first-click-free-replaced-flexible-sampling-283667 If you want to hide content from users who haven’t logged in or subscribed, but still want Google to index the content, you can now use Flexible Sampling mark up to decide which parts of the page are accessible for free.
  5. 5. Noisy Algorithms https://unsplash.com/@gabor
  6. 6. Local Hawk Algorithm Change https://unsplash.com/@gabor Allows close by businesses to rank again Still filtering out businesses in same building http://searchengineland.com/august-22-2017-hawk-google-local-algorithm-update-282269
  7. 7. Incoming new Google Search Console https://unsplash.com/@gabor
  8. 8. Incoming new Google Search Console https://unsplash.com/@gaborhttps://www.linkedin.com/pulse/screenshots-from-new-index-coverage-report-google-search-glenn-gabe/
  9. 9. Chrome And The Https Forms https://unsplash.com/@gaborhttp://searchengineland.com/google-emails-warnings-webmasters-chrome-will-mark-http-pages-forms-not-secure-280907
  10. 10. Chrome And The Https Forms https://unsplash.com/@gaborhttp://searchengineland.com/google-emails-warnings-webmasters-chrome-will-mark-http-pages-forms-not-secure-280907 Chrome 62 will flag any page with a form field that isn’t server over HTTPS as “Not Secure”. Google has been sending messages via Search Console to warn webmasters of problems they might have.
  11. 11. Questions And Answers For Local On Android https://www.en.advertisercommunity.com/t5/News-Updates/Answer-customer-questions-on-Google-Maps-for-Android/m-p/1191452#
  12. 12. Mobile-First Indexing Testing In Wild https://www.seroundtable.com/google-mobile-first-index-tests-24569.html
  13. 13. PPC/Adwords/Bing Ads https://unsplash.com/@drezart
  14. 14. New Dashboards https://unsplash.com/@gaborhttps://adwords.googleblog.com/2017/07/get-panoramic-view-of-your-data-with.html
  15. 15. New Dashboards https://unsplash.com/@gaborhttps://adwords.googleblog.com/2017/07/get-panoramic-view-of-your-data-with.html
  16. 16. New Dashboards https://unsplash.com/@gaborhttps://adwords.googleblog.com/2017/07/get-panoramic-view-of-your-data-with.html New interface, new reports. Would be nice if they got all of the AdWords functions into the new interface before they started rolling out new stuff…
  17. 17. Adwords Extensions Call-Only Ads https://unsplash.com/@gabor Location Extensions Callout Extensions Structured Snippets http://searchengineland.com/3-adwords-extensions-now-eligible-call-ads-283068
  18. 18. Adwords Extensions Call-Only Ads https://unsplash.com/@gabor Location Extensions Callout Extensions Structured Snippets http://searchengineland.com/3-adwords-extensions-now-eligible-call-ads-283068
  19. 19. Adwords Extensions Call-Only Ads https://unsplash.com/@gabor Location Extensions Callout Extensions Structured Snippets http://searchengineland.com/3-adwords-extensions-now-eligible-call-ads-283068 If you use Call-Only ads (no landing page, only the option to call from a mobile), you can now utilise some of the ad extensions available to normal ads.
  20. 20. CSEs Compete In Google Shopping Ads https://unsplash.com/@gaborhttp://searchengineland.com/google-shopping-comparison-shopping-results-changes-283436
  21. 21. CSEs Compete In Google Shopping Ads https://unsplash.com/@gaborhttp://searchengineland.com/google-shopping-comparison-shopping-results-changes-283436
  22. 22. CSEs Compete In Google Shopping Ads https://unsplash.com/@gaborhttp://searchengineland.com/google-shopping-comparison-shopping-results-changes-283436 As of 27th September, Google has allowed other comparison search engines like Kelkoo to bid on Shopping ads like a normal retailer. They still have to provide a valid feed and meet all the other criteria. It will be interesting to see how many actually take this up and what effect it has on CPCs and impression share.
  23. 23. Google Can Spend Double Your Daily Budget https://support.google.com/adwords/answer/1704443
  24. 24. Google Can Spend Double Your Daily Budget https://support.google.com/adwords/answer/1704443
  25. 25. Google Can Spend Double Your Daily Budget https://support.google.com/adwords/answer/1704443 As of yesterday, AdWords changed to allow itself to spend up to double your daily budget to offset quieter days when you underspend. It will still only spend your maximum monthly budget. How this works out if you regularly change budgets is anyone’s guess.
  26. 26. Bing Dynamic Search Ads https://help.bingads.microsoft.com/#apex/3/en/56794/-1
  27. 27. Bing Dynamic Search Ads https://help.bingads.microsoft.com/#apex/3/en/56794/-1
  28. 28. Bing Dynamic Search Ads https://help.bingads.microsoft.com/#apex/3/en/56794/-1 Another feature copied from Google, these are ads automatically generated by Bing crawling your site and showing ads for keywords chosen from the content of your pages. Can be handy for new keyword discovery and an efficient way of running campaigns when a site has many thousands of pages.

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