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Zurich	
DOUGLAS	AZAR	
douglas@wealthinitiative.com
Did	you	know	that	Wealth	Management	institutions	
are	only	managing		50%		of	the	total	wealth	of	their	
clients?
Catalogue	for		
non-financial	
assets	
Automated	
Valuation	Tool	for	a	
better	holistic	view	
of	the	total	wealth	
Private	&	Trusted	
Marketplace	providing	
synergies	within	client	
base	/	members	of	the	
WI	platform		
1	 3	2	
now	 3	months	
Threefold	Solution
ü  Poor	offering	
ü  High	intermediary	fees	
ü  Lack	of	efficiency	&	
confidentiality	
ü  No	proper	valuation		
The	problem	(2)
ü  New	business	area	
ü  Holistic	view	of	portfolio	
ü  Synergies	among	client	
base	
ü  Valuation	tool	increases	
efficiency	
The	Solution	(2)
ü  White-label	
ü  Cloud-based	/	API	
ü  Automated	valuation	
using	Machine	
Learning	&	AI	
ü  Wealth	
Management	
institutions	
ü  Family	Offices/
Asset	Managers	
ü  Relationship	
managers	on	
behalf	of	HNWI	
ü  End	Clients		
ü  Real	Estate	
ü  Art	
ü  Passion	Investments	
ü  Business	Deals	
ü  Added	Value	
ü  Confidentiality	
ü  Efficiency	
ü  Economics	
THE	PRODUCT	 THE	TARGET	 THE	USERS	
WHAT	 WHY	
At	a	Glance
Market	
WEALTH	
MANAGEMENT	
INSTITUTIONS	
FAMILY	OFFICES	
AND	
ASSET	MANAGERS	
100,000	
900	
REAL	ESTATE	 ART	
PASSION	INVESTS	 BUSINESS	DEALS	
growing	
650	BILLION	
USD	
(direct	investments)	
60	BILLION	
USD	
(auction	houses,	
privates	sales		
and	galleries)	
310	BILLION	
USD	
(various	selling	channels)
A	Glimpse	into	WI		
REAL	ESTATE	 ART
Automated	Valuation	Tool	Example		
REAL	ESTATE	 ART	
	Collected	over	7	million	unstructured	data	points	from	auction	houses	results	1	
				Applied	machine	learning	techniques	including	linear	and	hedonic	regression.	Asset	parameters	(artist,	
medium,	year,	size	etc)	is	attributed	a	coefficient	influencing	the	algorithm		2	
Image	of	art	design	output	valuation	
3
MARKET	PLACE	
AUTOMATED	
VALUATION		
TOKENIZATION	
BLOCKCHAIN	
BASED	
Leading	luxury	
auction	houses.	
c.60%	of	art	
market	share.	
Non-confidential	
Company	focusing	
on	recording	the	
provenance	of	Art	
on	the	blockchain	
Focus	on	M&A	
deals	>$1MM	
within	real	estate	
and	business	deals	
Tokenization	
platform	of	real	
estate	and	art	
Reference	platform	
for	non-bankable	
assets.	
Consolidation	tool	
&	automatic	
DESCRIPTION	
Competition
WEALTH	MANAGEMENT	
FIRMS	
ASSETS	MANAGERS	
AND	FAMILY	OFFICES	
ü  Option	1	:	Internal	network	
Recurring	annual	flat	fee														
ü  Option	2	:	External	network	
Recurring	annual	flat	fee														
ü  Maintenance	fee	
Recurring	annual	fee	
ü  Free	usage		
(upon	acceptance)		
Transaction	fee	
Software	as	a	service	model	
Business	Model
Internal	use	to	
foster	synergies	and	
facilitate	
transactions	
amongst	clients	of	
the	Bank.		
Assets	recorded	in	WI	
will	be	provided	with	a	
ticker	code.	
Assets	can	be	
automatically	valuated	
and	thus	included	in	a	
portfolio	to	increase	
AuM	and	provide	
additional	leverage.	
External	use	is	
available	on	
request.		
Private	bankers	
will	therefore	have	
access	to	unlimited	
transactions	
opportunities.		
In	the	coming	
future,	
Wealthinitiative	
will	incorporate	a	
Blockchain	layer	
to	enhance	
security.	
1	 3	
		
2	 4	
Available	 		Available	 		12	months	 		On	going	
Road	Map
KEVAN	HULL	
Business	
development	Asia	
CCO	for	the	APAC	
region.	25+	years’	
experience	in	sales	
and	marketing	in	
Europe	and	the	Asia	
Pacific	region	with	a	
strong	track	record	to	
implement	innovative	
solution	to	large	
institutions.	
MAXIM	
STANCIU	
Technical	Lead	
Technical	lead	and	
blockchain	expert.	Over	
7	years’	experience		
as	CTO	and	team	
leader	in	the	
development	of	various	
FinTech	solutions	
including	software	and	
hardware	platforms	
(IOT).	Data	Analysis	
Enthusiast.		
ANDREW	
GLADKIH	
CTO	&	Co-Founder	
14	years’	experience	
in	the	software	
solution	space	for	the	
financial	sector.	He	
was	key		
in	implementing	B2B	
solution	for	large	
international	banks.	
DANIELA	
GALEOTE	
COO	&	Co-Founder	
7	year’	experience	in	
Investment		banking	
and	Business	
Development.	Learnt	
to	code	becoming	a	
software	developer	
and	consultant	to	
early	stage	startups.	
DOUGLAS	
AZAR	
CEO	&	Co-Founder	
14	years’	experience	in	
Banking	in	various	
locations	(U.S.A,	
Middle	East,	
Switzerland).		
CAIA	charter,	holder.	
Core	Team
Advisors
Traction	
ü  Beta	platform	completed	(Q2	‘17)	
ü  Semifinalist	to	the	KPMG	European	FinTech	award	(Q2	‘17)	
ü  F10	accelerator	Graduate	(Q2	’17)	
ü  Regional	Finalist	at	the	UBS	Future	of	Finance	challenge	(Europe)	(Q3	‘17)	
ü  Letter	Of	Intent	signed	with	AXA	Art	Switzerland	for	future	partnership	(Q4	‘17)	
ü  Phase	ll	of	CTI	Program	in	Switzerland	(Q1	‘18)	
ü  Nominated	“Best	Swiss	WealthTech	Startup”	at	the	2018	Geneva	WealthTech	
awards	(Q1	‘18)	
	
ü  Nominated	“Best	Innovative	solution	2018”	at	the	WealthBriefing	awards	(Q1	‘18)	
ü  Fusion	Fintech	accelerator	Graduate	(Q2	‘18)	
	
ü  Partnership	with	Temenos	&	Avaloq	core	banking	system	(Q2	‘18)
EQUITY	INVESTMENT		
1MM	for	20%		of	
the	company	
	
General	&	
Administrative	
Costs	
270K	
Marketing		
&	Sales	
480K	
Product	
Development	
&	Technical	
Support	
250K	
Financial	Offering	
EQUITY	INVESTMENT		
CHF	1MM
2019	 2020	 2021	 2022	 2023	
No.	of	banks	 1	 4	 11	 36	 60	
No.	of	family	
offices	/	asset	
managers	Passive	
132	 500	 880	 1,648	 2,321	
No.	of	family	
offices	/	asset	
managers	Active	
13	 60	 127	 285	 481	
Revenue	 <1	MM	 ~1	MM	 <4	MM	 10-12	MM	 35-40	MM	
Cash	Burn	 ~0.3	MM	 ~1	MM	 ~2	MM	 ~4	MM	 ~8	MM	
FT	 6	 10	 16	 19	 23	
Financial	Overview
Key	Milestones
“Wealthinitiaitve	is	redefining	the	value	proposition	of	wealth	
management	institutions	in	the	field	of	non-bankable	assets”

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