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PlayBrush - NOAH18 Berlin


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Company Pitch by Lucanus Polagnoli, PlayBrush at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

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PlayBrush - NOAH18 Berlin

  1. 1. Strictly confidential SMART ORAL CARE SUBSCRIPTIONS
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission MissionMission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Haoman 17, Tel Aviv
  3. 3. Strictly confidential
  4. 4. Strictly confidential technology triggers behavioral change kids hate tooth brushing - parents suffer - we turn brushing into fun CAVITIES 23% of all 2 - 5 year old 56% of all 6 - 8 year old US Families spend $465 / year on oral care US “smart toys“ market $6bn → $18bn in 2023 EU27 spending on dental care € 79Bn (2017) → € 93Bn (2020)€
  5. 5. Strictly confidential incentives for kids and parents to improve dental care patented tech & hardware in combination with subscription model Manual Playbrush Electric Playbrush Games & Brushing Coach Premium Games Statistics for parents Dental Insurance Toothpaste Toothbrushes Heads STARTER KIT SUBSCRIPTIONS ADD-ONs one time monthly every 3 months
  6. 6. Strictly confidential we have doubled our revenue every year since launch… 2015 2016 2017 2018 2019 2020 2021 Revenue # of subscriptions Kickstarter Campaign Unilever Partnership Focus Subscriptions Electric PB Launch Insurance Launch International Expansion strong revenue growth due to new products & partners
  7. 7. Strictly confidential ...goal of reaching 700k subscription customers by 2021 2017 2018 2019 2020 2021 Total Subsription Active Subscription 234% CAGR forecastactual datasubscription usage: current active user ratio 64% active subscription growth 28% m-o-m LTV > 4x CAC subscription split: 75% games 25% games + oral care renewal rates (1st renewal): 91% for 1-month subscription 88% for 3-month subscription focus on subscription services & improving attach-rate
  8. 8. Strictly confidential Playbrush insurance to improve CLT & decrease claims FUTURE OF DENTAL INSURANCE commercial partnership to combine dental insurance with our offerings toothbrushing performance data will determine insurance plans (premiums, cash or other rewards) we leverage data to create unique offers for dental insurances
  9. 9. Strictly confidential DON’T JUST BRUSH – PLAY & BRUSH let’s conquer 1Bn bathrooms together Paul Varga Co-Founder & CEO Matthäus Ittner Co-Founder & COO Tolulope Ogunsina Co-Founder & CTO Stephanie Urbanski Head of Product Rita Cherradi Head of eCommerce Lucanus Polagnoli Board Member
  10. 10. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director The NOAH Advisors Core Banking Team Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Aleksander Skwarczek Analyst Nikhil Parmar Director