Workshop about selling products online, for small business (Algeria Cases Study) Chapters: 1.Business Plan & Business Model 2.Design & Marketing 3.Digital Marketing & Social Media 4.eCommerce & Web Site 5.SEO & Google 6.Logistic 7.ePayment

1. eMarketing & eCommerce
BY NASSIMA BERRAYAH
@Nas_sima @BNSTTraining
@WEAccelerator @eBlinkDZ
How to sell my products online?
27TH APRIL, 2019 - BLIDA EDITION

2. www.bnst-training.top @BNSTTraining

3. Nassima BERRAYAH
• WEAccelerator Founder
• Founder & CEO eBlink Web Solutions
• Techstar Facilitator & Community leader Algeria
• Expert trainer & coach |Startup
• International certification SEO Expert SEOCAMP Paris 2011
• Harvard kennedy School Alumni Boston- USA 2016
• TechWomen Alumnae – SF - USA 2013
• BeMyApp, BioTech, StartHack, eStartup INJAZ coach;
• Mowgli & Tawjih Mentor, BYBusiness Facilitator;
• TEDx & Wikistage Speaker,
• ISGP Trainer – Digital Marketing & SEO
AWA : Algeria Web Awards – BtoB category Algiers 2012
Startups Challenge Awards (Fikra Event) Algiers 2012
JoomChrono Awards: CMS Development Algiers 2013
WIT MEA Awards: Best Startup in MEA - Dubai 2014
ANITA BORG INSTITUTE Sponsorship – USA 2015
10K Women - USA 2016

4. 09h00 – 12h00 , 13h00-16h00
1. Business Plan & Business Model
2. Design & Marketing
3. Digital Marketing & Social Media
4. eCommerce ? Web Site ??
5. SEO & Google
6. Logistic !
7. ePayment !
8. Bonus !
Modules & Chapters

5. With Who ?
When & Where ?
For Who ?

6. Business Model & Business Plan

7. Jeunes
Entreprises

8. A business model describes how your company creates,
delivers and captures value.
Or in English: A business model describes how your
company makes money.
[Steve Blank]

9. Entrepreneursare professional problem solvers , They have identified
somthing in our daily lives that could be made better and look for solutions
[DANIELLE TATE]
[Steve Blank]

10. Design & Marketing
We are living in an era where everything is
online even from the minutes of information.
A poor interactive design will not communicate
your brand’s message effectively if the visual is
not readable, and understood by the audience.
As people respond quickly to a rich creative
illustration, you should use every opportunity to
develop consumer trust and confidence.
A poor interface design can develop a rather an
unfavourable image of the company.

21. Digital Marketing

22. Social Media ?
 Facebook;
 Twitter ?
 Instgram ?

23. Statistique SM

24. Statistique SM

25. Statistique SM

26. Est 49%
Centre 46%
Ouest 44%
Sud 44%
18 millions
44% de la population
50% urbains
29% des ruraux
Region

27. Par tranche d’âge
• 77% 15-24 ans,
• 55% 25-34 ans,
• 32% 35-44 ans
• 21% 45-54 ans
• 17% 55 ans.
Avec plus de 9,7 millions de visites par jour, le réseau

28. Visites quotidiennes
 18 millions user
 500 Mille  500 Mille
 3,7 millions
 visite 82% N ,user  Frequence 11%

29.  300 Mille

31. Exemple FB
 FB Group ?
 FB Page ?
 FB Event ?

32. How to Keep Attendees Engaged
Before, During & After
Your Event/Sales

33. #1: Send Email Invites (MailChimp)
#2: Leverage Your Speakers
#3: Crowdsource Questions
#4: Publish Content (FAQ; ticket)
#5: Use an Event Hashtag
#11: Send Out Thank You Emails
#12: Follow Up With Leads
#13: Ask for Feedback
#14: Create Your Own Content Hub
#15: Build a Community
#16: Recap Event Highlights
#17: Offer Special Discounts
#6: Project a Social Wall ( Walls.io)
#7: Respond to Live Tweets
#8: Create Networking Opportunities
#9: Have a Mobile-Responsive Website
#10: Live Stream Videos
Before During After

34. Tickets/ réservation

35. Promotion Event

38. Payement / Validation
 Cash ?
 ePayment ?
 Free ?
 Validation ?
 Details
 Call ?

39. Atendees

40. During

41. After

42. Facebook & Business

47. eCommerce
 Marketplace

49. Propre site Web
 Site Statique
 Site Dynamique
 Site Boutique
 Site eCommerce

50. Site Exemple eCommerce
sportetaventurealgerie.com

53. Logistics

54. ePayement ?

55. Site Marchand ?
.DZ

57. @Nas_sima @BNSTTraining
@WEAccelerator @eBlinkDZ
BNST TRAINING
WWW.BNST-TRAINING.TOP