Nfr Ra Denim IMC plan for Natalie Douglas in obtaining MAPR

1. Nfr Ra Denim
Created by: GreenLeaf Multimedia Group
August 3rd, 2013
Sunday, August 4, 13

2. Background
• Created in 2006
•
Sunday, August 4, 13

3. SWOT Analysis
Strength Weakness Opportunity Threat
*Unique
*Limited
Competition in
servicing area
* Limited client
base
* Limited
revenue
*Expanding
business protocol
* Fashion shows
* Mainstream
couture fashion
availability
* Limited
material usage
*Growing web
presence
* Slow turnover
* Web presence
* Word of mouth
* Boutique
presence
* Time
Sunday, August 4, 13

4. Marketing Objectives
• Target market of young women
between the ages of 20-40 years old.
• Medium household income of $25,000
- $45,000+
• Creating awareness of brand by way of
Social Media, word of mouth, and
company website.
Sunday, August 4, 13

5. Photo Credit: Nfr Ra Denim
Sunday, August 4, 13

6. Strategies and Tactics
• Fashion Events showing Nfr Ra Denim
• Social Media communication
• Promotion through display of
garments worn
• Circulating flyers for events
• Impromptu art/ fashion show
• Ad’s in local paper
Sunday, August 4, 13

7. Taking Fashion
couture to a
another level -
denim style
Sunday, August 4, 13

8. Flow
0
200
400
600
800
2013
Facebook Website
Pinterest
Currently Facebook is the leader in
brand awareness for Nfr Ra Denim with
a Friend count of 531. This number
is projected to increase through
more interaction and better display of
fashion. Pinterest is new to Nfr Ra Denim
thus the low numbers. These numbers
will increase in the coming months.
Sunday, August 4, 13

9. Media Schedule
Aug - Market current line through website and social media bi-weekly
Sept - Send out blast promotion through Facebook and Pinterest 09/15/2013.
Constant communication through website updates and Social Media
Oct - Advertise casting call for upcoming show in Dec 10/10/13, and 10/17/13
Nov- Print and Social Media
Dec - Social Media, and Fashion Show
Jan - Social Media
Feb - Social Media, Local Fairs, Blog
Mar - Print and Social Media
Apr - Social Media
May - Social Media, Radio, Blog
Jun - Blog, Social Media, Website update
July - Social Media, Blog, Print
Sunday, August 4, 13

10. Photo Credit: Nfr Ra Denim
Sunday, August 4, 13

11. Budget
• Facebook promotion for a month
$310.00 ($10.00 daily for 9-35 likes
per day)
• PalmBeachPost.com has free ad space
for some merchants and for others to
run an ad for a month online is $217
($7.00 per day for 31 days)
• Radio ad for WFLM - FM is $97.00
• Promotional cups for 100 ordered is
$285.00
Sunday, August 4, 13