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HCMC UNIVERSITY OF FOREIGN LANGUAGES &             INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATI...
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HCMC UNIVERSITY OF FOREIGN LANGUAGES &             INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATI...
Content:   1   • Groupon’s overview and business model.   2   • Advantages and disadvantages   3   • Groupon in Vietnam   ...
Groupon’s overview       and  business model                 Page 5
I. Groupon overview    1. Definition of groupon.    2. Groupon’s achievementsII. Groupon business model.     1. How does G...
DEFINITION      GROUP               GROUPON      COUPON                         Page 7
- A special type of coupon website   that is offers group deals with deepdiscount to a group of consumers.                ...
-   Focus on the powerof collective purchasing                           Page 9
Groupon’s foundation• Founded in November 2008 by  Andrew Mason                                Page 10
Andrew Mason-Was born in 1981- Graduated fromNorthwestern University“MUSIC DEGREE”-Founder and CEO of Groupon             ...
Groupon overview• Founded in November 2008 by Andrew  Mason• Headquarters: Chicago.• Website: www.Groupon.com             ...
GROUPON’S ACHIEVEMENTS                    Page 13
Within 2 years…- Groupon sold 672 billioncoupons to over 100 million    email subscribers.                              Pa...
+ 615 markets…                 Page 15
$6.000.000.000                 Page 16
Page 17
Within 2 years… - Declined   Googles   $6 Billionacquisition                                      Page 18
Groupon reached $1 billion in sales,faster than any company in history                                       Page 19
Page 20
BUSINESS MODEL             Page 21
Page 22
How does groupon work?        GROUPON                             DISCOUNT  LOCAL                  CUSTOMER BUSINESS- Grou...
How does groupon work?       GROUPON                            Marketing                             channel LOCAL       ...
How does groupon work?                  GROUPON             LOCAL                            CUSTOMER            BUSINESS-...
Page 26
Page 27
Page 28
CHARGES (30-50%)         Full Price $40    Discounted Price $20Merchant $10        Groupon (50%) $10               Selling...
Advantages      &disadvantages                Page 30
Model                    Ad on Site               Discount                                             voucher            ...
AdvantagesGroupon• Source of Revenue• Low cost of building a website(users focus on deals only)                        Gro...
AdvantagesSupplier•   Sell big lots•   Flexible marketing channel•   Revenue up front•   Some customers do not use the vou...
AdvantagesCustomer• Discounts• Explore preferences of connections                                       Page 34
DisadvantagesGroupon• Unidentified price & service quality frommerchants may hurt the reputation ofthe web provider• Cant ...
DisadvantagesSupplier• Can’t guarantee customers will come back afterusing the discountCustomer• Pay up front• Indefinite ...
Groupon in Vietnam                Page 37
Development Of Groupon In Vietnam  3           WHY??           HOW??           WHEN??                              Page 38
1. When did Groupon appear in Vietnam? • Early of 2010 • The most potential  market with high speed of   development. • Av...
2. How does it work in Vietnam??• With the model of websites:                                Page 40
Page 41
Main objects               Page 42
Fields EatingSpaTourism           Page 43
PaymentCOD ( Cash On Delivery)Bank transfer through large banksATM, Internet Bankinge-Wallet: Soha Pay, MobiVi, Payoo…...
Growth speed               Page 45
3.Which lead to its success??•Effective localization:COD by staff on motorbikeVouchers with high quality paperThe numbe...
COD      Page 47
Vouchers           Page 48
OppotunitiesQuick and ConvenientSave time and moneyHerd behaviorInterest in price and promotion                       ...
Sumarize• An e-commerce _an advertising &marketing channel• Forcus on the Power ofCollective purchasing• Only get the deal...
Sumarize• Profit for both merchant and customer• Customer: be careful with price & services• Merchant: lose their potentia...
Thanks for listening                  Page 52
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Groupon

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Groupon

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Groupon

  1. 1. HCMC UNIVERSITY OF FOREIGN LANGUAGES & INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATION •Groups member: Tran Ngoc Anh Thu Le Thi Thanh Phuong Nguyen Minh Huy Ngo Thi Hue Page 1
  2. 2. Page 2
  3. 3. HCMC UNIVERSITY OF FOREIGN LANGUAGES & INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATION •Groups member: Tran Ngoc Anh Thu Le Thi Thanh Phuong Nguyen Minh Huy Ngo Thi Hue Page 3
  4. 4. Content: 1 • Groupon’s overview and business model. 2 • Advantages and disadvantages 3 • Groupon in Vietnam Page 4
  5. 5. Groupon’s overview and business model Page 5
  6. 6. I. Groupon overview 1. Definition of groupon. 2. Groupon’s achievementsII. Groupon business model. 1. How does Groupon work? 2. How to get the deals? 3. How does Groupon make money? Page 6
  7. 7. DEFINITION GROUP GROUPON COUPON Page 7
  8. 8. - A special type of coupon website that is offers group deals with deepdiscount to a group of consumers. Page 8
  9. 9. - Focus on the powerof collective purchasing Page 9
  10. 10. Groupon’s foundation• Founded in November 2008 by Andrew Mason Page 10
  11. 11. Andrew Mason-Was born in 1981- Graduated fromNorthwestern University“MUSIC DEGREE”-Founder and CEO of Groupon Page 11
  12. 12. Groupon overview• Founded in November 2008 by Andrew Mason• Headquarters: Chicago.• Website: www.Groupon.com Page 12
  13. 13. GROUPON’S ACHIEVEMENTS Page 13
  14. 14. Within 2 years…- Groupon sold 672 billioncoupons to over 100 million email subscribers. Page 14
  15. 15. + 615 markets… Page 15
  16. 16. $6.000.000.000 Page 16
  17. 17. Page 17
  18. 18. Within 2 years… - Declined Googles $6 Billionacquisition Page 18
  19. 19. Groupon reached $1 billion in sales,faster than any company in history Page 19
  20. 20. Page 20
  21. 21. BUSINESS MODEL Page 21
  22. 22. Page 22
  23. 23. How does groupon work? GROUPON DISCOUNT LOCAL CUSTOMER BUSINESS- Groupon negotiates with local businesses(suppliers/retailers) to offer deals. Page 23
  24. 24. How does groupon work? GROUPON Marketing channel LOCAL CUSTOMERBUSINESS- Groupon promotes deals and findcustomers through its marketing channel. Page 24
  25. 25. How does groupon work? GROUPON LOCAL CUSTOMER BUSINESS-Groupon sells coupons to customers andcharges commission from local businesses. Page 25
  26. 26. Page 26
  27. 27. Page 27
  28. 28. Page 28
  29. 29. CHARGES (30-50%) Full Price $40 Discounted Price $20Merchant $10 Groupon (50%) $10 Selling Delivery Marketing Management Cost Cost Cost Cost Page 29
  30. 30. Advantages &disadvantages Page 30
  31. 31. Model Ad on Site Discount voucher Offer discount if threshold (min number of buyers) is met • Payment CustomerSupplier • Page view (also web users) Suitable distribution and marketing channel for product/service Customer Merchants Bring the voucher to Shop and use • Offer product/service product/service • Hope to retain the customers Win-Win-Win for all 3 parties Page 31
  32. 32. AdvantagesGroupon• Source of Revenue• Low cost of building a website(users focus on deals only) Groupon.com charges 50%• Share viral costs with users Full-price service $40(via Facebook, chat) Discounted price $20 Groupon retains 50% of $20 Merchants receive $10 Page 32
  33. 33. AdvantagesSupplier• Sell big lots• Flexible marketing channel• Revenue up front• Some customers do not use the voucher before E-mail addresses of customers expiry $300million 25% free cash for supppliers Page 33
  34. 34. AdvantagesCustomer• Discounts• Explore preferences of connections Page 34
  35. 35. DisadvantagesGroupon• Unidentified price & service quality frommerchants may hurt the reputation ofthe web provider• Cant handle the floodof voucher users Page 35
  36. 36. DisadvantagesSupplier• Can’t guarantee customers will come back afterusing the discountCustomer• Pay up front• Indefinite price & service quality Page 36
  37. 37. Groupon in Vietnam Page 37
  38. 38. Development Of Groupon In Vietnam 3 WHY?? HOW?? WHEN?? Page 38
  39. 39. 1. When did Groupon appear in Vietnam? • Early of 2010 • The most potential market with high speed of development. • Average discount of about 30 –> 50% Page 39
  40. 40. 2. How does it work in Vietnam??• With the model of websites: Page 40
  41. 41. Page 41
  42. 42. Main objects Page 42
  43. 43. Fields EatingSpaTourism Page 43
  44. 44. PaymentCOD ( Cash On Delivery)Bank transfer through large banksATM, Internet Bankinge-Wallet: Soha Pay, MobiVi, Payoo…SMS: 51deal, phagia Page 44
  45. 45. Growth speed Page 45
  46. 46. 3.Which lead to its success??•Effective localization:COD by staff on motorbikeVouchers with high quality paperThe number of voucher Page 46
  47. 47. COD Page 47
  48. 48. Vouchers Page 48
  49. 49. OppotunitiesQuick and ConvenientSave time and moneyHerd behaviorInterest in price and promotion Page 49
  50. 50. Sumarize• An e-commerce _an advertising &marketing channel• Forcus on the Power ofCollective purchasing• Only get the dealsif enough people sign up Page 50
  51. 51. Sumarize• Profit for both merchant and customer• Customer: be careful with price & services• Merchant: lose their potential customer• In Vietnam: creative localization Page 51
  52. 52. Thanks for listening Page 52

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