You could think of podcasts like the "on demand" of talk radio. Podcasts started in 2009 and while it may feel like they have lost their popularity from 2015 to 2016 podcast listening grew by 23%. Podcasts are a great way to share in-depth content, feature guests, and communicate with your audience.

1. A FEW TRICKS
TO PROMOTE
YOUR PODCAST
You could think of podcasts like the
"on demand" of talk radio.
Podcasts started in 2009 and while
it may feel like they have lost their
popularity from 2015 to 2016
podcast listening grew by 23%.
Podcasts are a great way to share
in-depth content, feature guests,
and communicate with your
audience. Here are a few tips to
optimizing your podcast.

2. THE FIRS OBJECTIVE
TO MAXIMIZE
YOUR REACH
Your primary goal for your podcast should
be to do well on iTunes. Even if you are
not an Apple user yourself, the numbers
speak for themselves and 70% of podcast
plays and downloads come directly from
iTunes. So, standing out on their platform
is an absolute.

3. PROMOTION
STRATEGIES
There are a number of different
strategies that you can use to promote
your podcast. Depending on your
content, different strategies will work
better for you than others, but we
suggest giving them a try until you see
what works for you.

4. There are a number of different
strategies that you can use to promote
your podcast. Depending on your
content, different strategies will work
better for you than others, but we
suggest giving them a try until you see
what works for you.
AUDIENCE LEVERAGEAUDIENCE LEVERAGE
Make your content as shareable as
possible. If you are creating great
quotes, images, and links to go along
with your podcast then you've increased
the chance for your audience to share
what you're doing with their followers.

5. MAXIMIZE SOCIAL
MEDIA
Of course, you are going to discuss your
podcast on social media, but don't forget
all the options that you have available. You
can use a variety of mediums to promote
your podcast and don't forget that every
social media platform has several unique
opportunities for sharing.

6. .
GIVE THEM ENOUGH
TO GET HOOKED
Have you ever heard a song from an artist
that you didn't know and immediately after
you search all of their music and spent the
next few hours listening? What would
happen if that artist only had one song? If
your content is good then there is a good
chance your audience will be hungry for
more also. So, with that in mind, be
prepared to publish around 3 to 5 podcasts
when you're first getting started.

7. CONVERSION
OPPORTUNITIES
Convert the audio from your podcast to a
video. You can share that video across
other platforms, but you will definitely want
to upload it to YouTube. YouTube is the
second largest search engine and a great
way to maximize your SEO.

8. PODCATCHERS AND
AGGREGATORS
Simply put these are the apps that allow
people to access podcasts. Of course,
iTunes is your main focus, but that doesn't
mean you should leave out any of the
other players. Make sure you send your
podcasts out to every platform available.

9. DON'T FORGET
THE BASICS
Among all of your promoting efforts don't
forget your typical promotion practices.
Finding the right influencers is always a
powerful way to reach more people.
Specifically, with podcasts you have the
opportunity to interview or host one another.
Depending on your content, this can be a
great way to bring value to both of your
audiences. Remember it's going to take as
much work to promote it as it will take to
create it initially.

10. TO YOUR BEST ONLINE!
Ingrid Gee, Internet Marketing Consultant.
Blue Dress® Marketing, an Internet
Marketing Company headquartered in
Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to
Full Circle! Organic Internet Search
Engine Guru. Turn Key Internet
Optimization Programs Placing You
Everywhere and Anywhere You Need to
Be Online®
ingrid@bluedressinc.com
865-951-5887