An email marketing strategy is an important factor in your content marketing. How can you be sure that they see your emails? Pop-ups. How can you be sure they won’t get annoyed?

2. An email marketing strategy is an
important factor in your content
marketing. This helps create a more direct
relationship with your audience wherein
you can offer discounts, promotions or
exclusive content. Before you can build on
this relationship, you must first “ask”
them if they want it, too. How can you be
sure that they see your invitation? Pop-
ups. How can you be sure they won’t get
annoyed? Here are five ideas:

3. 1. Make it fun
Make them fall in love at first sight by making
your presentation entertaining and engaging.
By enhancing your reader’s experience and
offering a light and polite way for them to
decline, you won’t risk losing their interest to
visit again.
2. Brand it nicely
In line with presenting it in an entertaining
way, be sure your pop-up communicates your
brands values and stays consistent with the
rest of your site.

4. 3. Pop-up at the end
Timing is everything when it comes to email
marketing. Put yourself in your reader’s
shoes and ask yourself “Do I want to be
interrupted at the beginning or middle of
the article?” We don’t think so. Place the
pop-up at the end of the article when the
reader isn’t too focused on the piece.
4. Or when they first arrive
Another time slot you can try to target is
when they first arrive on your page. Pop-
ups like this should have a more welcoming
tone like a greeting or reminder.

5. 5. Once is good enough
Frequency is just as important as timing.
Even if you had the funniest, nicest pop-
up in all of the internet, you can’t pop-up
too much to the same visitor. This would
probably be what would annoy or drive
them away the most.
Be sure to measure your email marketing
strategy by paying close attention to the
pop-up strategy that works best for your
business.

6. To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue
Dress® Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to Full
Circle! Organic Internet Search Engine Guru. Turn
Key Internet Optimization Programs Placing You
Everywhere and Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887