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What is Retargeting?


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A brief overview of retargeting.

Published in: Business

What is Retargeting?

  1. 1. What is Retargeting?<br />
  2. 2. There are several different online marketing techniques available today.<br />Search Engine Optimization (SEO)<br />Search Engine Marketing (SEM)<br />Viral<br />Pay Per Click (PPC)<br />Affiliate<br />Social Media Marketing (SMM)<br />Email<br />
  3. 3. And now, Retargeting!<br />
  4. 4. The Facts<br /> 98% of visitors to a website will leave without buying. <br /> It can take up to 7 interactions with a consumer before they become a customer.<br /> 46% of marketers think that retargeting is the most under-utilized online marketing technique. <br />
  5. 5. So – what exactly is retargeting?<br />You may already be getting decent traffic. <br />But what do you do about the 98% that leave without converting?<br />
  6. 6. Retargeting is an online advertising technique that focuses only on people who have already visited your site.<br />
  7. 7. Retargeting Needs a Cookie<br />Retargeting works by placing a snippet of code on your site which places cookies on your visitor’s browser. <br />
  8. 8. Cookies are also placed from various ad networks. These cookies allow you to build a list of “prospects” that have been to your site before. <br />Network Cookies are Placed Too<br />
  9. 9. Then Target Your List<br />These cookies build your list of prospects. This list is used to target display your ads wherever your prospects go online. <br />It complements other marketing strategies that are geared toward bringing new traffic in. <br />
  10. 10. Just a Diagram<br />
  11. 11. Results: CPMs are Low<br />Average CPM (cost per thousand impressions) is ~30% lower for retargeting campaigns than for traditional site-targeted campaigns.<br />
  12. 12. Better Results: CTR is very high!<br />Retargeting campaigns average about 2x the CTR of site-targeted campaigns. <br />
  13. 13. Why does it work so well?<br />Retargeting keeps your brand on the minds of your potential customers, increasing the <br /> chances of them converting. <br />Every time your customer sees your <br /> ad, your brand gains traction and<br /> recognition. <br />
  14. 14. It’s all about finding:<br />
  15. 15. <ul><li>The right people</li></ul>Do you know who is interested in your product? With retargeting, you're only advertising to people who have been to your website so you know they're interested. <br />
  16. 16. Audience Segmentation<br />Group visitors based on where they went on your site or what actions they performed.<br />Segment which URL was visited, <br /> and market more <br /> specifically to that <br /> demographic.<br />
  17. 17. <ul><li>The right ads</li></ul>Retargeted ads are highly effective because they can be personalized based on what your target audience is already interested in. <br />
  18. 18. Product Specific Ads<br />“Window shoppers” are much more likely to come back and buy from you if they are shown ads and promotions for the very products they are interested in.<br />
  19. 19. <ul><li>The right places</li></ul>Placing product specific ads on websites that perform the best increases the chances of conversion. Studies show CTR increases by 40% when ads are relevant to the site.<br />
  20. 20. Advanced Retargeting Optimization Techniques<br />There are also advanced techniques to get the most out of your retargeting campaign.<br />
  21. 21. Frequency Caps<br />Control how often your ads appear to avoid oversaturation and make your campaign more effective. <br />
  22. 22. Retargeted Landing Pages<br />Direct return traffic to unique retargeted landing pages with a customized message, like “Welcome Back” to make the experience much more personal.<br />
  23. 23. Optimized Pixel Placement<br />Strategically place pixels on specific site pages, such as the next-to-last page of the checkout process, to hone in on prospects who exhibit a high intent to buy. <br />
  24. 24. Conversion Filtering<br />Add a conversion URL to filter out converted visitors so they are no longer targeted by your campaign.<br />
  25. 25. Want to learn more?<br /><br />877-723-7655<br />