How to build Products People Love - Jobs to be Done 101
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Brilliant product and service innovations come up every day. Understanding the job a product or service gets hired for by customers helps to create better products for certain customer situations. Make your product or service most valuable. Make your customers successful. Cover photo credit https://www.flickr.com/photos/seadam/
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Watch if you are involved in product strategy or development, or simply want to make something great for your customers.Job stories - Templates and Case Study
Job Stories are a powerful framework to capture users' needs in given contexts. The presentation includes -a case study on the piano manufacturing industry in the US and its disruption by radio broadcasting. The framework provides insights into why this disruption happened. The presentation furthermore provides examples on how to apply the framework into design projects.
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The fast food chain wanted to increase milkshake sales. Initially they focused on improving the product but sales did not increase. They then focused on customers and market segments but still saw no results. Researchers realized people were buying milkshakes to alleviate boredom during their commute. Interviews found taste was unimportant; ease of consumption with one hand and portability were priorities. Installing a self-serve kiosk made purchasing more convenient for commuters and increased sales without changing the product. The document discusses how focusing on jobs-to-be-done, rather than products, customers, or segments, provides a framework for understanding user needs and developing effective solutions.
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If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
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How:
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• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
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Watch if you are involved in product strategy or development, or simply want to make something great for your customers.Job stories - Templates and Case Study
Job Stories are a powerful framework to capture users' needs in given contexts. The presentation includes -a case study on the piano manufacturing industry in the US and its disruption by radio broadcasting. The framework provides insights into why this disruption happened. The presentation furthermore provides examples on how to apply the framework into design projects.
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Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
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The document discusses the Jobs-To-Be-Done (JTBD) framework for understanding customer needs and inventing new solutions. It describes how JTBD identifies the specific jobs or tasks customers hire products to do through job stories that capture the situation, motivation, and expected outcome. The document provides tips for conducting JTBD interviews and developing job stories. It also discusses how JTBD can be combined with other techniques like affinity diagrams to organize job stories, surveys to validate stories, and journey mapping to structure customer workflows. The overall message is that JTBD focuses on understanding the core reasons customers adopt or switch products in order to invent new solutions.
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• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
• Customer journey map (service design & development)
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Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
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1. Continuous Delivery
2. No Estimations
3. Iterative Workflow
4. Continuous Improvement
5. Seamless Communication
6. Cycle Time
7. Reduction of Waste
8. Frequent Shipping, faster Feedback
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11. Focus on Quality
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13. Never miss Blockers
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15. One-click Analytics
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Market disruption is happening at increasingly alarming rates. With so-called “big bang disruption” companies and entire markets can by obliterated in a short period of time. A key to survival is understanding the tasks customers are trying to accomplished: they “hire” our products and services to get a job done.
Jobs to be done (JTBD) is a growing field of study and increasingly seen as a source for business growth. Luckily, UX strategy is naturally close to jobs to be done. We have the skills and techniques to observe people in the context of the work and lives, and extract the tasks they are doing.
What’s more, tools and techniques in the UX canon already capture JTBD, such as mental model diagrams. But more importantly, JTBD point to clear opportunities for innovation—human centered innovation. The key is to find jobs that are most important to users, but are least satisfied. This is your opportunity space.
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Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
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A Workshop run for Uni of Strathclyde engineering students to help tease out the 'Jobs To Be Done' behind some common products.
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This is the slide deck intro from Glasgow's 2nd Jobs-to-be-done meet up held on Monday 6th of June 2016. Links and examples included.
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The document discusses the key aspects of customer success for startups. It defines customer success as ensuring customers continually receive value from a product over time. The core topics of customer success are onboarding, support, and helping customers upgrade or renew. The document provides tips for onboarding users effectively and building rapport with customers. It also stresses the importance of learning from customer cancelations and using tools like Intercom, Hangouts, and Mailchimp to power customer success efforts.
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The document discusses lean product management and introduces Blossom as a tool for lean product management. It defines product management and some of the challenges product managers face, such as opportunity costs, high uncertainty, and managing multiple stakeholders. It recommends that product managers form small, cross-functional teams, understand opportunity costs, control technical debt, and establish standards of performance.
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These are the values we strive for and want to be recognized by.
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I have changed jobs multiple times and am unsure if I am happy with my current position. To love my job, I need to change my thought process and focus on passion for my work by learning new things and not just working for a paycheck. I should also focus on my profession by trying new approaches, while still making time for family and friends. Having a positive mindset is important, as different paths may have emerged had I made alternative choices in the past.
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1. Continuous Delivery
2. No Estimations
3. Iterative Workflow
4. Continuous Improvement
5. Seamless Communication
6. Cycle Time
7. Reduction of Waste
8. Frequent Shipping, faster Feedback
9. No Planning Overhead, less Meetings
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11. Focus on Quality
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This recipe is for a strawberry shake made with fresh strawberries, milk, sugar, and ice cubes. To make it, wash and stem strawberries and blend them with some milk to create a smooth paste. Then add the remaining ingredients and blend further before serving chilled in glasses. If fresh strawberries are unavailable, strawberry essence can be substituted.
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Market disruption is happening at increasingly alarming rates. With so-called “big bang disruption” companies and entire markets can by obliterated in a short period of time. A key to survival is understanding the tasks customers are trying to accomplished: they “hire” our products and services to get a job done.
Jobs to be done (JTBD) is a growing field of study and increasingly seen as a source for business growth. Luckily, UX strategy is naturally close to jobs to be done. We have the skills and techniques to observe people in the context of the work and lives, and extract the tasks they are doing.
What’s more, tools and techniques in the UX canon already capture JTBD, such as mental model diagrams. But more importantly, JTBD point to clear opportunities for innovation—human centered innovation. The key is to find jobs that are most important to users, but are least satisfied. This is your opportunity space.
In this talk, I will outline jobs to be theory and show how it relevant to UX strategy. Through examples from my own work, I’ll show how to prioritize features and efforts in a way that has real impact.
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OKR is a simple process of defining objectives on company, team and personal level and connecting each objective with measurable results. OKR help providing the bigger picture for everyone at the company and to understand who is working on what and more importantly why.
Also check out Rick Klau's presentation at the Google Startup Lab "How Google sets goals: OKRs": https://library.gv.com/how-google-sets-goals-okrs-a1f69b0b72c7
What is Agile Software Development?
What's the difference between doing 'Agile' and being 'Agile'? Looking through the history, tools and techniques of agile software development will help you understand the agile 'mindset'.
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Part 4 of the "How to build the best Software Products" Series, brought to you by Blossom.co
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* Idea / Backlog Handling with Kanban
* Define Work
* Define Stage Policies
* Visualize Work
* WIP Limits
* Ready Indicator
* Blocked Indicator
* Bug Handling
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1. Establish a Workflow
2. Define Stage Policies
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4. Define Work-in-Progress (WIP) Limits
5. Continuously Improve
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Creating products people want is incredibly hard. This is a brief presentation on a concept called "jobs to be done" by Clay Christensen
Why Short User Stories are a Competitive Advantage and how they lead to Conti...
Today’s product teams manage to radically reduce their development cycle times because of their habit of continuous integration & continuous deployment.
This slidedeck is about introducing a practical framework called "Dimensional Planning" on how to develop products early & often and eventually continuously.
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The document provides steps to build the next Facebook, including shipping early and often to get continuous feedback, focusing on the most important problems, being bold and trusting your instincts, being open in communication, understanding the customer lifecycle of acquisition, activation, retention, referral, and revenue, and finally recapping that one should ship early and often, focus on what matters, and think about the customer lifecycle.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Innovative Uses of Revit in Urban Planning and Design
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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How to build Products People Love - Jobs to be Done 101
- 1. Jobs to be Done How to build Products People Love
- 2. Do you provide a product or service?
- 3. What job are people hiring it for?
- 4. What job is the customer trying to get done?
- 5. Theodore Levitt “People don’t want a quarter-inch-drill. They want a quarter-inch-hole.” Photo credit uebs-cases.blogspot.com
- 6. Henry Ford “If I had asked people what they wanted, they would have said faster horses.” Photo credit blog.crew.co
- 7. “People don’t want a TV. They want entertainment.” Hutch Carpenter Photo credit twitter.com/bhc3
- 8. Clayton Christensen “People hire a product or service to get the job done.” Photo credit innosightinstitute.org
- 9. How does your product SUPERPOWER your customers?
- 10. How does your product help people get better at X?
- 12. Help customers advance their skills in the context of your product.
- 13. Customers buy a camera …
- 14. … to take great pictures.
- 15. Help customers advance their photo skills.
- 18. Focus on motivation and context of a customer’s action.
- 21. ❤ @allanberger