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If you’re looking at your technology budget and wondering whether you’re getting your money’s worth, join Digital Strategist & Technology Coach Maureen Wallbeoff and learn exactly how to harness the power of your technology to help your organization grow.
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How to Get a Return on Your Nonprofit Technology Investment
1. Getting A Return On Your Nonprofit Tech Investment:
The Best Kept Secrets for Accidental Techies
2. Hi there!
Maureen Wallbeoff
Nonprofit Digital Strategist
& Technology Coach
meetmaureen.com
✓ More than 17 years working inside and
alongside nonprofit organizations
✓ Resident of Cape Cod, Massachusetts
✓ I help growing nonprofits make great
decisions about their systems & processes
✓ It’s possible to tame your nonprofit tech!
4. We’ve all thought it…
“We’re paying a lot for
our nonprofit tech…
but I’m not sure we’re
getting our money’s
worth.”
5. meetmaureen.com
We want our nonprofit technology to be magical
Just click your heels
together three times
and say,
“We’re using the right
systems and using them
effectively!”
7. meetmaureen.com
Common signs that you’re not getting an ROI…
• The list of things you want to do with
your tech has made little progress.
• You’re not sure whether you can
really trust your data.
• You’re living with a lot of complicated
functionality workarounds.
8. meetmaureen.com
Here’s what you don’t need to get an ROI…
• A giant technology budget.
• A squad of Gen Z interns.
• A degree in computer science.
10. #1: Understand What’s In Your Tech Stack
• Take an inventory of
everything you’re using.
• Map your systems to your
organization’s strategic goals.
• Turn to your software partners
for advice on improvements.
meetmaureen.com
11. Free Worksheet!
meetmaureen.com
Make a map of your own unique
technology ecosystem – which
products need some love & attention
from your team?
https://bit.ly/mapnptech
12. • Everyone struggles with
change – acknowledge this.
• Your team needs ongoing
training & support.
• Get input from the folks who
are heavy system users.
meetmaureen.com
#2: Deal With User Adoption & Support
14. • Your technology needs
coordinated oversight.
• Form a cross-functional
Technology Governance group.
• Formalize system ownership
among members of your team.
meetmaureen.com
#3: Manage Your Overall Technology Stack
15. meetmaureen.com
A Simple Approach to System Governance
There are many different models of CRM or database governance. You probably don’t
need anything fancy, especially at first.
Here’s what I recommend to get started:
1. Form a user group
2. Define your priorities
3. Monitor the full ecosystem
4. Meet regularly
5. Communicate out to the rest of the organization
16. • Define a set of Key
Performance Indicators (KPIs).
• Invest in the right reports and
dashboards for your team.
• Use data to level up your
supporter engagement efforts.
meetmaureen.com
#4: Start Using Your Data Effectively
17. • No one trusts your data.
• Manual data entry is a
productivity killer.
• You can’t make data-driven
decisions.
meetmaureen.com
Poor Data Practices Have A Huge Impact on ROI
18. meetmaureen.com
Accidental Techie ROI Pep Talk!
• Manage your systems collectively.
• Think progress, not perfection.
• Avoid ‘shiny object’ syndrome.
• You can totally do this!