Brian Goldthorpe, President of Privileged Communication, will discuss the importance of Crisis Management and Communication for Non-Profit Professionals. Brian defines a crisis as any situation that threatens a non profit's reputation, or that may disrupt an organization's ability to carry out its mission. Non profit crises may originate from a variety of causes - from fiscal emergencies and legal woes, to leadership problems and staffing struggles. Though the origins and response strategy vary from crisis to crisis, the importance of effectively managing these situations remains constant, playing a large role in whether the organization is successful over time.
1. Create a shared understanding of the importance of effective and efficient Crisis Management and Communication for non-profit organizations and professionals.
2. Educate participants about the key components of a crisis response, including general messaging, internal communication, media relations and social media.
3. Offer any participants in the webinar a free 60-minute crisis management consultation with Brian via Skype or phone to be scheduled at their convenience. Email Brian at firstname.lastname@example.org or call 267-973-0619 to coordinate scheduling.