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Measuring Influence at Digital Futures 2012
- 4. What We Do
Brand Design
Advertising
Web
Build
Insight
Digital
&Ideas
Analysis
SEO Social
Digital Discovery
- 5. Online retail
Analytics and Optimisation Layer
Client Reporting
#DE2012 Digital Discovery
- 6. Return on Investment
If I spend £x on social media,
will I generate £y?
Spend
Get £y
£x
#DE2012 Digital Discovery
- 16. #DE2012: Top Tweeters:
Influence map: #de2012 0900 - 1000
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Broadcast Score
#DE2012 Digital Discovery
- 17. #DE2012: Top Tweeters:
influence map: #de2012 0900 - 1100
R
e
c
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i
v
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S
c
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Broadcast Score
#DE2012 Digital Discovery
- 18. #DE2012: Top Tweeters:
Influence map: #de2012 0900 - 2000
R
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i
v
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S
c
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Broadcast Score
#DE2012 Digital Discovery
- 19. #DE2012: Top Tweeters:
Account Broadcast Score Account Broadcast Score
Nicoleebeale 57 DCExchange 40
Cyberdoyle 52 Nicoleebeale 39
Bnhorsburgh 36 Cyberdoyle 34
ABLocalBargains 21 GraemeEarl 34
Nick_Appleyard 20 Nick_Appleyard 24
GraemeEarl 18 sotonDE 21
Amendor 12 Dotrural 20
Cpheth 12 Cpbeth 18
Penval 12 Systemspeter 18
Dotrural 12 HorizonDER 17
#DE2012 Digital Discovery