Digital Transformation 2015

1. relaunch Konferenz München
Digital Transformation

2. Niels Dörje

3. The
digital business
is getting
super complex
and
effects
all areas
Niels Dörje

4. Source: Morgan Stanley, Capital IQ, Bloomberg
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Top 15 Internet Companies

5. Niels Dörje
It is just the beginning

6. But
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7. All comes
to a great product
Niels Dörje

8. Digital Transformation is
about:
Innovate the way you build products
Innovate your product by using major trends
Innovate your company by longterm adaption
Niels Dörje

9. Innovate the way you build
products
Niels Dörje

10. Taking
the
right decision
is getting
even harder
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11. GYTD
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12. et
our
hings
one
G
Y
T
D
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13. Product Manager
Engineer (Front-/Backend and Social)
Scrum Master
Designer
UI / UX Expert
QA Expert
Product Marketing - Social / Content / Localisation
Sys Admin
Structure of your Product Team
Niels Dörje

14. Speed is still king
or
„Minimize the total time through the loop“ (Eric Ries)
Niels Dörje

15. Concept & Design Website and Apps
Concept for Channels, Content & Social APIs
Create MVP for Website and Apps
Definition of KPIs & data warehouse
Drive traffic - Digital Marketing Channels
Customer Engagement Tools
Launch your product in the
following steps, first 6 months
Niels Dörje

16. Innovate your product by using
major trends
Niels Dörje

17. Change of
usage and
technology
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18. New technologies
open opportunities
for disruption
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20. Digital habitants
changing their way
of using digital products
faster than ever
Niels Dörje

21. Europe
Rest of World
USA
China
Asia
(ex. China)
2.8 B Internet Users
in 2014 (39%)
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje

22. Smartphone
Feature
Phone
5.2B Mobile Phone Users
in 2014 (73%)
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje

23. Source: @KPCB Internet Trends 2015, Code Conference, May 2015
51% Internet Usage via. Mobile
Niels Dörje

24. Focus on your
mobile product
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25. Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Advertising Spending not inline
with usage
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26. Massive opportunity through
mobile advertising
Niels Dörje

27. Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje

28. Niels Dörje

29. Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje

30. Content
Niels Dörje

31. Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Massive content potential
tagged
curated
indexed
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32. 4BN
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33. Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Vertical viewing is a big deal
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34. Do you know Wattpad
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35. Niels Dörje
Do you know HOUZZ

36. Niels Dörje

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38. Innovate
your company
by longterm adaption
Niels Dörje

39. Nobody ever get fired for buying IBM
Niels Dörje

40. Generations look
very different
on
„work“
Niels Dörje

41. High-Skilled jobs grew 2x faster
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje

42. Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje

43. Niels Dörje

44. Niels Dörje

45. Niels Dörje

46. Thank you
ndoerje@gmail.com
Source: @KPCB Internet Trends 2015, Code Conference, May 2015 Layout & Design: IRIs Dakis