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Confessions of a pr professiona slide share-2010
- 1. The Clea Group of Companies is a Rs. 1 billion (Rs. 100 crore) entity that offers a plethora of services ranging from Public Relations, Media Relations and Dissemination, Film Production, Marketing Consultancy, Celebrity PR, Visual Communication & Design, Brand Custodial Services and Market Research. With offices in 33 cities across the country and employing over 260 experts, the Clea Group is quintessentially a highly dynamic and expert organisation that can handle the communication needs of any corporate, brand or individual.
- 2. What would you like to see?
- 3. Confessions of a PR Professional Vinod G. Nair, Managing Director, Clea Public Relations, India What they Can’t Teach you in any Management or Communication School
- 4. PG-18 - Students accompanied by Teachers Not admissible in any other forum Admitted under duress and adrenaline stupor Confessions of a PR Professional Vinod G. Nair, Managing Director, Clea Public Relations India
- 5. I begin at the end… Not of my journey… Not of my dreams… Not of my hope either… But… At the end of my beginning!
- 6. What the hell does that mean? End of my beginning…
- 7. Absurd as it may sound… It is the truth! For that is where it all began…
- 8. My beginning… Was exactly like that of millions of others before me… And millions after me… And the same as what it is going to be for the majority of hopeful graduates sitting in this gathering…
- 9. A beginning… Full of hope… Full of ambition… Full of confidence… Full of spirit… Full of enthusiasm… Full of Zest, vigor, energy and verve…
- 10. Have you ever seen a football match? And noticed the player who is called upon from the bench, by the coach… How he springs up… How he stretches himself and preens… How he takes his position just outside the boundary line… And waits expectantly for the moment, when the Line Referee signals to a player on the field to come out… And how he dances, prances and swaggers his way into position…
- 11. I was just like that… Waited on the boundary line till an opening in Mudra PR was offered to me… And with glee, swagger and passion… I entered the field of PR
- 12. The field of Public Relations Creative… Exciting… Challenging… Abounding…
- 14. To strategise…
- 15. To apply what I had learnt in text books…
- 16. To succeed and make a mark for myself…
- 18. YOU CAN NEVER STOP LEARNING
- 19. For reading more of this book… You have to buy it… After I write it…
- 20. The Perceived field of Public Relations Build Brands… Manage Communication… Build relationships… Create Brand Strategies…
- 21. Certified that this person has achieved excellence in Ideation… Creativity… Innovation… And… Communication By sheer virtue of the fact that he/she is in the field of Public Relations
- 22. The truth is… There will hundreds of people who will tell you about the great world of PR… And thousands of books that espouse its merits…
- 23. While they are all honorable men…And so equally honorable are the books…
- 24. Picture abhibaaki hai doston…Aur shayad…Zara adhuri hai…
- 25. What they Can’t Teach you in Any Management or Communication School
- 26. The field of PR A Percentage Analysis
- 28. Client
- 29. Media
- 31. Are you guys scared enough? I hope so… Because that’s the intent… To scare you out of your complacency… To jolt you from your dreamy stupor… To startle your mind…
- 32. For, in this state of nervousness…when you still choose to enter the field of PR…You will be empowered!
- 33. With the Power of Nervous Energy… It energizes your body, yet, makes you more careful It makes you see better, feel better, react better, act better It gives you the ability of speed It makes you take risks which you would otherwise be afraid of taking It focuses your mind, body and spirit towards the conquest of it It forces you to be honest with yourself It enforces passion, commitment, diligence and attention to detail…
- 36. The World of PR Like the two sides of a coin…
- 37. The Bright Side… Is what you learn about… What you read about… What you percieive… And what excites you…
- 38. The bright world of Communications Transparent Ethical Ongoing