Analysis of a Snickers campaign

3. • EveryoneTarget Audience:
• Favorite
chocolate bar
Desired
Positioning:
• Satisfied your
hungry
Key Promise or
Benefits:
• EmotionalCommunication
Tone:

4. What does it say?
• Snickers satisfies you
How is it say?
• Very Reliable
Whom is it
addressed to?
• To Those Who Are
Hungry
When is it said?
• When you´re hungry
Where is it said?
• On every active life

5. What is the
concept chosen to
differentiate the
product or service?
That when your
hungry you get
different and
your not you
What is the slogan?
¨You´re Not You
When You´re
Hungry¨

6. Execution
elements:
Characters:
Those who are
hungry
Images:
Outside
scenarios
Texts:
Only the
necessary ones
Execution
Aspects:
Size:
0:31 min.

10. It is very
funny and
attractive
It has the ability to
reach certain age
groups
It promotes
social
interaction
and sharing