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COMMUNITY MANAGERS
TO DIE FOR
!
#SmwbMandA	

#SMWBerlin
@_mv
@thinksofi @silfoglia @svenjacg
@severin07
@uber_berlin
@sbootcamp @twago_inside @motortalk
@EyeEm
#SmwbMandA	

#SMWBe...
WHO AREYOU?
• What do you do?	

• For how long?	

• How big is your community
and team?
MOST CHALLENGING PART?
• Keep everyone engaged, all
the time	

• Localize the product
through the community	

• Make every...
BEST PART OFYOUR JOB?
• Be part of something bigger
and helping people	

• Getting direct feedback from
happy users	

• Br...
WHAT SKILLS MATTER?
• Multitasking	

• People's skills	

• Patience	

• Chief Listening Officer	

• Diplomacy	

• Curiosity...
BEST QUALITY... 	

AND WORST SIN?
• Being authentic and
enthusiastic	

• Impatience	

• Empathy	

• Overstreching	

• Stru...
HOW SCALABLE IS CM?
• Crowdsourcing	

• Customer Service	

• Advocates & Ambassadors	

• Referrals	

• Give tools to users...
YOU WISHYOU HAD
KNOWN...
• Communities take time	

• Communities are a relationship	

• Be always available	

• Users are ...
@_mv
@thinksofi @silfoglia @svenjacg
@severin07
@uber_berlin
@sbootcamp @twago_inside @motortalk
@EyeEm
#SmwbMandA	

#SMWBe...
Community Managers to die for - Social Media Week Berlin 2013
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Community Managers to die for - Social Media Week Berlin 2013

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Meet Berlin Community Managers to die for: Sophie Hechinger, Silvia Foglia, Severin Matusek, Svenja Goebel and Moritz Vieweg.

Published in: Career, Business, Technology
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Community Managers to die for - Social Media Week Berlin 2013

  1. 1. COMMUNITY MANAGERS TO DIE FOR ! #SmwbMandA #SMWBerlin
  2. 2. @_mv @thinksofi @silfoglia @svenjacg @severin07 @uber_berlin @sbootcamp @twago_inside @motortalk @EyeEm #SmwbMandA #SMWBerlin Sophie Hechinger Silvia Foglia Svenja Goebel MoritzVieweg Severin Matusek
  3. 3. WHO AREYOU? • What do you do? • For how long? • How big is your community and team?
  4. 4. MOST CHALLENGING PART? • Keep everyone engaged, all the time • Localize the product through the community • Make everyone happy • Show correlation between community and growth
  5. 5. BEST PART OFYOUR JOB? • Be part of something bigger and helping people • Getting direct feedback from happy users • Bridge industries with users • Deal with users from different nationalities
  6. 6. WHAT SKILLS MATTER? • Multitasking • People's skills • Patience • Chief Listening Officer • Diplomacy • Curiosity • Empathy • Creativity and good writing
  7. 7. BEST QUALITY... AND WORST SIN? • Being authentic and enthusiastic • Impatience • Empathy • Overstreching • Structure • Overinvolvement
  8. 8. HOW SCALABLE IS CM? • Crowdsourcing • Customer Service • Advocates & Ambassadors • Referrals • Give tools to users • Moderate wisely
  9. 9. YOU WISHYOU HAD KNOWN... • Communities take time • Communities are a relationship • Be always available • Users are (almost) always right • Louder users are not all your community • Less is more • Your community and company is not going to die if you take time off
  10. 10. @_mv @thinksofi @silfoglia @svenjacg @severin07 @uber_berlin @sbootcamp @twago_inside @motortalk @EyeEm #SmwbMandA #SMWBerlin Sophie Hechinger Silvia Foglia Svenja Goebel MoritzVieweg Severin Matusek

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