course material

1. [From 10$/Pg] Regulations Occurring Across International
[From 10$/Pg] Regulations Occurring Across International Based on our roundtable
discussion, (IS ABOUT ROYAL CARRIBEAN COMPANY OF THE POLITICAL/ LEGAL PART,
SOME OF THE THREATS OR OPPORTUNITIES THAT MY CLASSMATES POST ARE THESE: –
The Legal threat that I have identified and found most unique with Royal Caribbean (Links
to an external site.), is the specific factors that influence how essential it is for Royal
Caribbean to follow all new laws and guidelines regarding the legal environment and the
new consumer-based market. If these specific laws are not being implemented into their
business model and system, it can cause a strong negative effect on the overall corporation.
When traveling on international waters, Royal Caribbean has to be cautious about violating
other countries’ laws such as copyright laws, discrimination laws, data protection laws, and
intellectual property rights laws. More importantly, Royal Caribbean has to be aware of
constant updates with health and safety laws and regulations occurring across international
waters. What the laws of the United States may have set in place, could be completely
different from another country. Any violations that may occur can cause other competitors
to take advantage of the unwanted circumstances. It is crucial for Royal Caribbean to abide
by equal employment opportunity laws, intellectual property laws, and consumer
protection laws because it can lessen their position against other market competitors– The
largest political/legal threat I could find relating to Royal Caribbean are the laws
surrounding the COVID crisis, as well as mandates and lockdowns for certain Caribbean
countries that Royal visits (Links to an external site.). For example, the Bahamas is the most
popular destination for Royal Caribbean cruises, I have been to the Bahamas three times on
this cruise line. The Bahamas requires covid vaccinations and a negative test in order to
visit, even through the cruise line. Other countries such as Curacao and Dominica have
stricter rules on U.S. citizens visiting (Links to an external site.), requiring them to stay in
certain hotels and get covid tests daily. These rules and regulations can affect the travel
industry vastly, and with the current situation any spike in covid cases can lead to countries
closing their borders and Royal Caribbean’s bottom line being affected. – As we look at the
royal Caribbean Cruise line I noticed a particular threat that I believe needs to be addressed.
It was around two years ago when a cruise ship was docked in Australia when a volcano
erupted and in the ended injured many people and around 22 were killed in the
incident. (Links to an external site.)The passengers of the ship were on the land excursion at

2. the time, though in the end the couple that was burned in the incident sued Royal Caribbean
for this incident. The legal issue I see is us having not clearly and properly addressed these
sort of incidents in our waivers. We need to be more careful of our travel locations as well
as being aware of what we are legally responsible for. NOW WITH THAT INFORMATION
YOU CAN DO THIS BELOWwhich emerging opportunity or threat do you believe is the most
important for the firm we discussed to act upon? Why? Why is this idea or issue deserving
of the firm’s resources (i.e. explain how it links to the firm and what impact it could have)?
How should this firm respond? (i.e. suggestions for action)You may not select the
opportunity/threat you researched and pitchedFormat your response as a formal note to
the VP of Strategic Planning, Dr. Julie Sharek (i.e. include date, greeting, body of text, closing,
signature)Use the hyperlink function to embed at least one link to further
informationInclude a chart or graph to support your position. If the chart or graph is not
created by you, be sure to include a hyperlink to its source.