One of the most powerful ways to add revenue streams to your author business is with companion products, and a workbook can be a natural fit for many who write nonfiction. Workbooks are lighter in content than a typical trade book, yet often have a higher perceived value with buyers—meaning you can charge more for them. In addition, a workbook can be bundled with your primary book to boost sales, used as a companion in your courses and workshops, offered as a tool to coaching and consulting clients, and much more. The possibilities are endless! In this content-rich presentation, you will learn how to: * Create a variety of new revenue streams with workbooks * Uncover lucrative speaking opportunities * Attract corporate sponsors * Plan out your content * Handle design and production * Publish workbooks in various sizes and formats, including spiral-bound * Get your workbook to market quickly * Engage potential buyers with effective marketing strategies If you have a topic to teach others, join us for this enlightening presentation to learn many exciting ways you can profit and prosper with workbooks.

1. Publish and Profit with
WORKBOOKS
© 2019 by Stephanie Chandler
@NonfictionAssoc @steph__chandler

2. Workbooks
2
 High perceived value
 Great for bundling with
main book
 Add-on for training
programs

3. Workbooks
3

4. Revenue Opportunities 4

5. Book Bundles
5
+

6. From Workbook to Book Deal
6

7. Speaking
7
 Back of the room sales
 Pre-sell to event host
 Use to generate leads
SPEAKERS SELL BOOKS!

8. Speaking
8

9. Course Companion
9
In-person events
Online events
Pre-sell to event host

10. College Book Sales
10
Repeat sales
Pitch instructors,
professors
Offer to Skype with
class

11. Bulk Book Sales Opportunities
11
NON-bookstore
venues (no returns!)
 Gift shops
 Gas stations
 Grocery stores
 Banks
 Hospitals
 Doctors’ offices
 Day spas
 Health food stores
 Fitness centers
 Pet food stores
 Pet rescue organizations
 Nonprofits, Trade
Associations—Lots of
opportunities

12. Associations Exist for Everything!
12

13. Corporate Sponsors
13
 Corporate staff
 Corporate clients
 Tradeshow giveaways
 Gift with purchase
 Custom projects

14. Who wants to reach your audience?
14

15. Workbook Content 15

16. Start with Your Book
16
 Page by page review
 What questions does it
provoke?
 Where would additional
exercises make sense?

17. Presentation/Training Program
17
 Review each slide
 What questions arise?
 Where would additional
exercises make sense?

18. Coaching & Consulting Process
18
 What homework do you
assign to clients?
 How can you help clients
achieve greater success?

19. Format the Content 19

20. Q&A
20

21. Lists and Action Items
21

22. Checklists
22

23. Goals
23

24. Goal Tracking
24

25. Charts
25

26. Drawings and Doodles
26

27. Schedule
27

28. Quizzes
28

29. Resources
29
 Websites
 Software
 Books
 Service providers

30. Supporting Text
30

31. Graphics
31

32. Mailing List
32

33. Test Readers
33

34. ABCs = Always Be Closing (Selling)
34

35. Workbook Production35

36. Professional Production
36
 Editing
 Cover design
 Typesetting
 Jacket copy

37. Don’t Make this Mistake!
37

38. Format Options
38
 Sizes: 8.5 x 11 or other
 Print and PDF
 Spiral binding
 Perfect bound
 Hardcover
 Saddle Stitch

39. Spiral Binding with Lulu.com
39

40. Marketing
40
 Plan a book launch
 Enlist beta readers
 Give away sample pages
 Hold a special promotion
 Pursue bulks sales

41. Action Items
41
 Brainstorm potential
workbook topics
 Set a goal to work on your
project daily/weekly
 Make a list of bulk sales
opportunities
 Plan a killer launch!

42. Thanks to Lulu.com for sponsoring this event!
SAVE 20% WITH CODE: NFAA20
Questions?
NonfictionAuthorsAssociation.com | NonfictionWritersConference.com
@NonfictionAssoc | @Steph__Chandler (double underscore)
facebook.com/nonfictionauthorsassociation 42

43. Save 50% with code: WEBINAR50
NonfictionWritersConference.com

44. Winner, winner, chicken dinner! 44

45. Download this
slide deck here:
http://bit.ly/pubworkbooks