4 Reasons Why Start-Ups Fail To Raise "Follow-On" Capital The document outlines key factors investors look for when determining if a start-up has demonstrated optimal growth potential to warrant additional funding. It discusses the importance of showing: 1) A market study and business performance reports to prove growth potential, 2) An organized team with experience and a track record of achievements and contributions, 3) Proof of concept through market testing and analysis of results and improvements, 4) Evidence of quality products or services through standards, testimonials and proof of need. The document is from biz2credit.in and aims to help small businesses secure additional funding.

1. 4 Reasons Why
Start-Ups Fail To Raise
“Follow-On” Capital
Helping Small Businesses Grow…

2. Optimal Growth Potential Not Demonstrated
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A business plan presentation must have the following points that represents buisness
growth potential:
A. Market study: a brief market study including the market size, target audience, growth
& advancements expected, technologies used, competitiors, differentiating points.
B. Business Report: Your business performance reports, activities conducted in past &
their performce plus learnings, acheivments.
C. Predictive Analysis for Future Growth: Prediction based on various models needs
to be presented, along with the rsources planning. This should also accompany with
brief exit plan of the models dont work.

3. Team Capabilty & Success As A Team
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It is important to showcase the following details about your team:
A. Organization & reporting strucutre
B. Team members & responsibilities
C. Brief about the key team members & their acheivements
D. Acheivements & contributions of each team member (Individially & As A Team)
E. Activities conducted aiming to team work enhancements & growth of the team
capabilities
F. Vision of the team

4. Market Testing & Proof of Concept
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After preparing the complete plan, it is important to conduct a market test, the
report should have the following:
A. Market feasibilty report that should have a detailed analysis of how the team launched
& test marketed their product or service.
B. Planning of the test.
C. Expenses & activities of the test market campaign
D. Results & learnings
E. White spaces found
F. Steps to eradicate the white spaces

5. Product / Service Quality
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It is important to mention why the team chose to opt for certain product
or service. Having said that the team should portray the following:
A. Quality standards of the product or services.
B. Testimonials & proof of the quality standards
C. Proof that there is an innate need of a quality product or service.

6. Thank You For Viewing The
Presentation
Source:
www.biz2credit.in/blog
Helping Small Businesses Grow…

7. Thank You For Viewing The
Presentation
Source:
www.biz2credit.in/blog
Helping Small Businesses Grow…