Mc Kinsey 7 S

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Mc Kinsey 7 S

  1. 1. McKinsey’s 7 S Applied for Incentive Tourism MIB – Group “A” Monika Baublyte Simon Berger Jean-Marie Carron Anton Mladenov Marc Foubert 1. Develop Shared Values: a) Mission Statement: Deliver improved organizational value for the customer by providing superior experience with extraordinary expertise and enhanced professional service in the field of incentives tourism. b) Organizational Values:  Offer a superior experience for our customers, which generates benefits for both the company and its employees.  Create succession management advantage for companies by sustaining effective relationships within employees.  To go beyond clients expectations through stimulating highly engaged event participaton.  Unforgettable experience for our customers. 2. Identify Strategy – Differentiation Generally, our differentiation strategy will be directed towards the type and execution of the special events included in our service portfolio. 3. Understand System: - To be an open-minded special event organization, which responds to new trends and opportunities quickly in order to satisfy customer needs and expectations.
  2. 2. - As in every business enterprise all functional areas are very integrative in company strategy and operation success, but in our specific business situation the Service Development and Marketing areas will be with the most significant organizational contribution. In order to keep our business successful we should have a major focus on operations. 4. Determine structure: 5. Identify Key Staff – The main focus should be directed to management. In this specific type of business, operations and marketing areas will have a crucial significance in overall strategy and business success. 6. Develop key skills  Creativity  Originality  Imagination  Develop Key Competences related to Service Provision  Organizational skills  Inventiveness 7. Create corporate style (values):  Innovation  Service expertise  Quality  Premium price  Fun place to work  Inspirations  Profitability Operations - Event Organization and Exectution - Hiring Professionals for Event Performanceand Process Finance & Administration - Invoicing - Salaries - Basic Accounting Operations Marketing/RD - Service Development - Marketing Resesrach - Marketing Strategy (Service, Price, Promotion)

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