Mark Schlichting

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Mark Schlichting

  1. 1. Designing for EarlyChildhood DevelopmentMark SchlichtingThursday, May 9, 13
  2. 2. Designing for EarlyChildhood DevelopmentMark Schlichting(shh-lick-ting)Thursday, May 9, 13
  3. 3. Thursday, May 9, 13
  4. 4. Thursday, May 9, 13
  5. 5. Who is the 3-6 year-old?Thursday, May 9, 13
  6. 6. • Primarily Right BrainWho is the 3-6 year-old?Thursday, May 9, 13
  7. 7. • Primarily Right Brain(MagicYears: Non Linear, Non logical, Holistic)Who is the 3-6 year-old?Thursday, May 9, 13
  8. 8. • Primarily Right Brain• Non or Emerging Readers(MagicYears: Non Linear, Non logical, Holistic)Who is the 3-6 year-old?Thursday, May 9, 13
  9. 9. • Primarily Right Brain• Non or Emerging Readers(MagicYears: Non Linear, Non logical, Holistic)(No Text and Keep Audio Instructions Short)Who is the 3-6 year-old?Thursday, May 9, 13
  10. 10. • Primarily Right Brain• Non or Emerging Readers• Love Cute Characters, Animals & Slapstick Humor(MagicYears: Non Linear, Non logical, Holistic)(No Text and Keep Audio Instructions Short)Who is the 3-6 year-old?Thursday, May 9, 13
  11. 11. • Primarily Right Brain• Non or Emerging Readers• Love Cute Characters, Animals & Slapstick Humor(MagicYears: Non Linear, Non logical, Holistic)(No Text and Keep Audio Instructions Short)(Not Big onViolence, Anger or Heavy Conflict )Who is the 3-6 year-old?Thursday, May 9, 13
  12. 12. • Primarily Right Brain• Non or Emerging Readers• Love Cute Characters, Animals & Slapstick Humor(MagicYears: Non Linear, Non logical, Holistic)(No Text and Keep Audio Instructions Short)(Not Big onViolence, Anger or Heavy Conflict )Who is the 3-6 year-old?• ExplorersThursday, May 9, 13
  13. 13. PlayThursday, May 9, 13
  14. 14. How kids naturally learn about the worldPlayThursday, May 9, 13
  15. 15. Is in kid’s DNAPlayPlayThursday, May 9, 13
  16. 16. Is why they curious about everythingPlayThursday, May 9, 13
  17. 17. Engagement is The GoalThursday, May 9, 13
  18. 18. A Happy Audience isthe OutcomeEngagement is The GoalThursday, May 9, 13
  19. 19. Digital ToysNoodle Words - ActionsCase StudyThursday, May 9, 13
  20. 20. WhatYoung Kids WantThursday, May 9, 13
  21. 21. WhatYoung Kids Want• Attractive ContentThursday, May 9, 13
  22. 22. WhatYoung Kids Want• Attractive Content• If It Looks “tappable”, It Should BeThursday, May 9, 13
  23. 23. WhatYoung Kids Want• Attractive Content• If It Looks “tappable”, It Should Be• Highly ResponsiveThursday, May 9, 13
  24. 24. WhatYoung Kids Want• Attractive Content• If It Looks “tappable”, It Should Be• Highly Responsive• Keep Animations ShortThursday, May 9, 13
  25. 25. WhatYoung Kids Want• Attractive Content• If It Looks “tappable”, It Should Be• Highly Responsive• Keep Animations Short• Empowering (Give Kids Control)Thursday, May 9, 13
  26. 26. WhatYoung Kids Want• Attractive Content• If It Looks “tappable”, It Should Be• Highly Responsive• Keep Animations Short• Empowering (Give Kids Control)• Get to Good Stuff QuicklyThursday, May 9, 13
  27. 27. WhatYoung Kids Want• Attractive Content• If It Looks “tappable”, It Should Be• Highly Responsive• Keep Animations Short• Empowering (Give Kids Control)• Get to Good Stuff Quickly• Cute SurprisesThursday, May 9, 13
  28. 28. Noodle Words - ActionsDigital ToysThursday, May 9, 13
  29. 29. Noodle Words - ActionsDigital ToysThursday, May 9, 13
  30. 30. Noodle Words - ActionsDigital ToysThursday, May 9, 13
  31. 31. Designing for EarlyChildhood DevelopmentThursday, May 9, 13
  32. 32. • Give Kids a Sense of ControlDesigning for EarlyChildhood DevelopmentThursday, May 9, 13
  33. 33. • Give Kids a Sense of Control• Get to the Good Stuff QuicklyDesigning for EarlyChildhood DevelopmentThursday, May 9, 13
  34. 34. • Give Kids a Sense of Control• Get to the Good Stuff Quickly• Responsive and Intuitive InterfaceDesigning for EarlyChildhood DevelopmentThursday, May 9, 13
  35. 35. • Give Kids a Sense of Control• Get to the Good Stuff Quickly• Responsive and Intuitive Interface• Allow them to “Accidentally Succeed”Designing for EarlyChildhood DevelopmentThursday, May 9, 13
  36. 36. • Give Kids a Sense of Control• Get to the Good Stuff Quickly• Responsive and Intuitive Interface• Allow them to “Accidentally Succeed”• Tickle Their Funny BoneDesigning for EarlyChildhood DevelopmentThursday, May 9, 13

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