This document discusses knowledge transfer from universities to markets. It notes universities are asked to excel at education, research, and knowledge transfer. Knowledge transfer is most successful when a product is quickly recognized and accepted by the market. Universities must have expertise in applying research to markets, marketing products, and ensuring transactions are profitable. The document then describes Univalue Valorización, S.L., which works to value, promote, and market knowledge and results from university research to businesses in order to create value and returns. It provides services in assessing technologies, patents, and know-how, and commercializing them worldwide.

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April 2014

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In an increasingly competitive environment the University is
asked to be excellent in :
Education, teaching the students and enhancing their
creativity,
Researching , research groups reaching maximum heights of
international recognition,
Knowledge Transfering , from idea to socioeconomic
environment.

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We understand that the transfer is successfulwhen:
A product is offered, quickly recognized and accepted by the market
The client is stated, in the right place and at the right time.
Transfer returns that are obtained in a reasonable time

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All this implies that Universities have the people who know:
• Where to apply these products, ie, know the market.
• Know to market them.
• Get benefits in the transaction, this is it profitable.

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All of the above represent the standard principles of viability
due to any common International Co., to survive in the
market.
And are intended to ...... do it by the University with actors
ever, PDI, PAS and students involved in the transfer.
Are universities are ready for it?

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Initiative G9 Group of Universities.
Project UNIVALUE

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MISSION
Channel, calculate the value, identifying target sectors in the
market, promote and market knowledge and results from
university research.

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Fundamentals of project UNIVALUE
The price of a Technology-Knowledge is not what it costs to
get it, but what the market is willing to pay for it.

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• Calculation of market value of:
Patents /Technologies/ Knowledge.
• To Promote and commercialize :
Patents /Technologies/ Knowledge.
Business Lines

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Some views
on
UNIVALUE Valorización S.L.

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12. This document is exclusive property of Univalue Valorización, S.L. and must not be reproduced or distributed without the written consent of Univalue 12

13. This document is exclusive property of Univalue Valorización, S.L. and must not be reproduced or distributed without the written consent of Univalue 13
The main target of any R&D company is to Transfer
the ideas - Patents & Know-how - into Businesses, in
order to create Value and getting returns:
UNIVALUE is your reference in
Assessment and International
Transfer of Technology.

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 ASSESSMENT / APPRAISAL
 COMMERCIALIZATION /
TRANSFER
Of Patents, Technologies and Know-how
Worldwide.

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Agroindustry
Biotechnology
Chemistry &
Materials
Engineering
Environment
Health
ICT
Physics

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UNIVALUE has valued more than 175 Patents & Technologies,
30% of them are in a Commercialization Process.

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Clientes Clientes
Non-disclosure
Agreement
Licensing
/Transfer
Agreement

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Stages of the Assessment process:
Appraisal
Report
• Technology Description
• Innovative and Competitive aspects
• State of the Art
• Accessible Markets
• Technology scope
• SWOT analysis
• Business Strategy paths
• Target Market focus
• Potential Clients
• Technology Assessment and “transfer price”
Process
Output

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Licensing /
Transfer
Agreement
• Commercial Strategy based on:
 Product to commercialize
 Definition of target Clients
 Terms of negotiation
• Commercialization action:
 Approach clients:
 Customer inquiries and request
 Offers
 Negotiations
 Licensing / Transfer Agreement
Stages of the Commercialization Process:
Process
Output

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• Universities
• Hospitals
• Clusters
• Companies:
 Technology based
 With innovating products
 Technology Centres
 Scientific parks
 Technology parks
We offer our Services & Products to the following
CLIENTS:
Worldwide

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At this moment, UNIVALUE has a database of over 3.500 worldwide
Clients interested in Innovation and Technology Transfer items.
3.500
Clients,
clasified by
specific
required
technologies

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Visit our website and
contact us.
We will be pleased to
offer you a personal
attention.

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UNIVALUE VALORIZACION, SL
Alameda de Urquijo, nº 36 – Planta 7ª
48011 – BILBAO ( SPAIN )
Telf/Phone : +34 944 435 400
Email: info@univalueg9.com Website:
www.univalueg9.com
Thanks for your
attention
Iñaki Largo