2. The class system
• The NRS social grades are a system of demographic classification
used in the UK
• It was developed by the national readership survey (NRS) to
classify readers but has since been adopted as a standard for
market research
• The distinguishing feature of social grade is occupation
4. Class A/B
• Class A/B refers to the top 25% of earners in the UK meaning they
are likely to be highly educated professionals that are in
managerial positions within corporate structures
• The fact my target audience is 18-25 years old means that it will
likely be the children of these people and so they will likely going
into some form of higher education as their families will have the
wealth to put them through universities so they can follow in their
footsteps