Brief understanding of branding
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Why brand is very important in business? what is actually branding?
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Brief understanding of branding
- 1. Brand as Creative Attachment to Leverage Business Value Bije Widjajanto Founder Ben WarG Consulting – Business Coach Ph. +62 (21) 8636-9631, Fx. +62 (21) 8249-2364, SMS. +62 (813) 8774-4696 Email: bije_w@benwarg.com Web. www.benwarg.com
- 2. Brand ? ………
- 3. What brand is? People say, brand is NAME The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 4. What brand is? People also say, brand is TOKEN or MARK The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 5. What brand is? More than that, I see brand is the most valuable ASSET Start 1927 1st Re-operation 1996 – 1998 Peak performance 1950 – 1970 2nd Re-operation 1998 – 2005 Declining 1973 – 1990 Bankrupt 1991 The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 6. What brand is? Brand is a PERCEPTION of the product in customer’s mind The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 7. What brand is? Brand is a INTANGIBLE VALUE beyond the product itself Majalah SWA reported: royalty calculated to be paid to Sosrojoyo Family for 2004’s production was Rp. 30 Bill The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 9. What branding is? Branding is understood as marketing activities that makes people recognize, understand, REMEMBER and ABLE TO RECALL The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 10. Awareness: Do you recognize? The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 11. Association: What brand are you thinking when you need? Tooth Paste The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 12. Association: What brand are you thinking when need? Detergent The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 13. Association: What brand are you thinking when need? Shampo The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 14. What branding is? Branding is writing INDENTITY of the product in customer’s BRAIN The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 15. What branding is? Branding is printing IMAGE of the product In customer’s HEART The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 16. Reason for Branding …..
- 17. Why should branding? 1. Brand is a PRESENTATION and IDENTITY of products or business that makes market able to RECOGNIZE The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 18. Why should branding? 2. Brand is a REFLECTION of image, character and personality of that MATCH with market’s The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 19. Why should branding? 3. Brand is INCREASING value of product to compensate it’s image The Road from Value to Money the guide to develop business through maximizing values delivered to customers
- 20. Thank You Ph. +62 (21) 8636-9631, Fx. +62 (21) 8249-2364, SMS. +62 (813) 8774-4696 Email: bije_w@benwarg.com Web. www.benwarg.com The Road from Value to Money the guide to develop business through maximizing values delivered to customers