This document discusses experience marketing and brand engagement. It summarizes the services of Sui-Generis, a 360 degree brand experience company, including [1] activations, designs, exhibitions, events, retail, and rural marketing; [2] comprehensive branding solutions from identity design to presentations; and [3] ensuring brands reach customers across India through regional offices and alliances. Sui-Generis believes in innovation, quality work within budget and timelines, and developing trusted partnerships with clients.

2. Sui-Generis
See. Hear. Smell. Taste. Touch.

3. See. Hear. Smell. Taste. Touch.

4. Experience…..
…...Believe

6. times are CHANGING…

7. quality products
+
competitive pricing
+
Service
/
differentiation

8. quality products
+
competitive pricing
+
Service
=
Cost of entry

9. It is no longer enough….
to meet needs of your
customer
to deliver on time with a
smile
to just say who you are
to make promises

10. the new marketing is the experience marketing and the criteria of
success is very different
experience creation
=
escape from competing
on price
experience are staged.
they are personal.
they are sold by stagers.
they are bought by customers.
they are differentiated by sensations.

12. Sui-Generis
See. Hear. Smell. Taste. Touch.

13. Bridge experience
by making them
enabled
enchanted
endeared
Your customer with engaged &
the brand entertained

14. About Us
• 360 degree brand experience & engagement
company
• with our regional offices and alliances, we reach
remote towns & villages
• well respected for competitive pricing, skills, capabilities and efforts
• we believe in excellence & innovation
• team of innovative and dynamic professionals which works with you personally
• every project executed within the parameters of time schedule and
budget allocated
• we provide end to end solutions
• no compromise on quality standards
• execute each campaign with an eye for detail
• from simplest of activation programs to grand launches, we make it unique

15. Why we?
• 360 degree Brand Nurturing – chiefly BTL oriented
• managed by passionate Entrepreneurs
• the infra structural muscle to take your event to any part of the country
• driven by Clients desire to create, win and dominate markets

16. Our scope
• activations
• designs
• exhibitions
• events
• retail
• rural

17. Activations
• mall Promotions
• road Shows
• in Store Activations
• school Contact Programs
• society Contact Programs
• corporate Contact Programs
• lead Generation Campaigns

18. Designs
our in-house creative and
designing team is always
brainstorming different concepts
and designs for every brand. we
ensure that every brand retains
its intended appeal.
our Designs breathes life into a
brand and makes it more
progressive and interesting.
whatever your designing needs
may be, we have a talented team
to fulfill it. we just don’t give you
ideas, we give you much more….
our creative team helps you in :
corporate Brand Identity
marketing Collaterals
designing Brochures
presentations & audio-visuals

19. Exhibitions
exhibitions have emerged as a healthy platform
for a brand to communicate its message to the
intended audience. it is very important to have
a right kind of an exhibition setup, which in turn
generates interest in the brand and ensures
maximum walk-ins. This is why, we at Sui
Generis offer a one stop solution for all your
exhibition needs.
our exhibition services:
exhibition Setup
stall Design
stall Management

20. Events
we offer the entire range of event management services right from
conception, creative support, production and execution.
our event services:
• brand / product launches
• dealer meets
• corporate conferences
• press meets
• lifestyle events
• theme parties
• employee engagement programs

21. Retail
Today Retail is a fast growing industry. Manufacturing marketers see the process of
retailing as necessary part of their overall distribution strategy. Companies and store
owners are always at loggerheads to gain an edge on their competitors. Our Retail
services provide you this very edge to ensure that your brand always makes its
presence felt. So with The Retail Edge, be rest assured that your brand just cannot go
unnoticed.
Our Retail Services:
• Visual Merchandising
• POS Management
• Window Displays
• Showroom Designing

22. Rural
In recent times rural areas have gained significance as their purchasing power has
increased. Yet they don’t receive the much deserved marketing attention due to the
difficulty in accessibility. But we are different.
• We take your brand to the rural areas and carry out promotional activities which in
turn educates and creates awareness among them.
• We ensure that your brand reaches even the remotest areas and becomes a
household name.
• We make the small towns the target market and rural areas a brand’s specialty.
So with THE RURAL EDGE, just reach out !

23. Trust us … we don’t fail
deadlines!

24. …. we have walked that extra mile with them … as team members

25. ….initially, most of them took us as just an event management agency … now they
consider us… as their “responsible partners” – trustworthy in venturing into this ever-
changing world of relationship marketing

26. …… hope to hear from you very soon