The document discusses color psychology, highlighting how around 90% of product judgments are influenced by color. It details the positive and negative associations of various colors, such as red symbolizing energy and aggression, while blue represents trust and coldness. It concludes by inviting readers to connect with the author on social media platforms.

1. Color Psychology
VIJAY THAPA

2. Around 90% of the judgement made on product,
were based on the colors (Cioti, 2018).

3. Let's Explore
Some Colors and Their Meanings

4. RED
Positive: Physical courage, strength, warmth, energy, basic survival,
'fight or flight', stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain.

5. BLUE
Positive: Intelligence, communication, trust, efficiency, serenity,
duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.

6. YELLOW
Positive: Optimism, confidence, self-esteem, extraversion,
emotional strength, friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety,
suicide.

7. GREEN
Positive: Harmony, balance, refreshment, universal love, rest,
restoration, reassurance, environmental awareness, equilibrium
and peace.
Negative: Boredom, stagnation, blandness, enervation.

8. VIOLET
Positive: Spiritual awareness, containment, vision, luxury,
authenticity, truth, quality.
Negative: Introversion, decadence, suppression, inferiority.

9. ORANGE
Positive: Physical comfort, food, warmth, security, sensuality,
passion, abundance, fun.
Negative: Deprivation, frustration, frivolity, immaturity.

10. PINK
Positive: Physical tranquillity, nurture, warmth, femininity, love,
sexuality, survival of the species.
Negative: Inhibition, emotional claustrophobia, emasculation,
physical weakness.

11. GREY
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression, hibernation,
lack of energy.

12. BLACK
Positive: Sophistication, glamour, security, emotional safety,
efficiency, substance.
Negative: Oppression, coldness, menace, heaviness.

13. WHITE
Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity,
sophistication, efficiency.
Negative: Sterility, coldness, barriers, unfriendliness, elitism.

14. BROWN
Positive: Seriousness, warmth, Nature, earthiness, reliability,
support.
Negative: Lack of humor, heaviness, lack of sophistication.

15. THANK YOU FOR YOUR ATTENTION

16. Connect with Me
youtube.com/vijaythapa
linkedin.com/in/vijaythapa
soundcloud.com/vijaythapa
twitter.com/vijaythapa
facebook.com/thevijaythapa
hi@vijaythapa.com