Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Tropicana's Product (Re)design:
The packaging mistake
Bhushan Sable
Aditi Ambaskar
Sharanya Kulkarni
Sudarshan Ramasamy
Pa...
Agenda
• Introduction & History.
• Tropicana's redesign (packaging mistake).
• Consumer dissatisfaction.
• Redesign Output...
• Tropicana was founded by Anthony.T.Rossy in Bradenton
Florida(USA)
• Company went public in 1969 & listed on New York st...
Tropicana's (Re)design : Mistake
• Brand Awareness.
• Positioning.
• Value proposition.
Customer Dissatisfaction
• Failing to win hearts of loyal
customers through emotion notion.
•Confusion and frustration of
...
Redesign Output
• 20% decrease in Sales in 2 months.
• Estimating loss of $ 50 million in revenue.
• Increased sales for C...
Redesigned Tropicana
Learning Outcomes
• Understand the visual merchandising in the
retail sector, and how consumer shops.
• Know your Packagin...
Tropicana's product (re)design
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Sales strategy pepsi tropicana
Next
Download to read offline and view in fullscreen.

1

Share

Download to read offline

Tropicana's product (re)design

Download to read offline

Packaging | Redesigning | Product Management

Related Books

Free with a 30 day trial from Scribd

See all

Tropicana's product (re)design

  1. 1. Tropicana's Product (Re)design: The packaging mistake Bhushan Sable Aditi Ambaskar Sharanya Kulkarni Sudarshan Ramasamy Pallavi Bharawaj Saumya Kumar
  2. 2. Agenda • Introduction & History. • Tropicana's redesign (packaging mistake). • Consumer dissatisfaction. • Redesign Output. • Redesigned Tropicana • Learning Outcomes.
  3. 3. • Tropicana was founded by Anthony.T.Rossy in Bradenton Florida(USA) • Company went public in 1969 & listed on New York stock exchange. • First company to sell bottled orange juice overseas(France was first) in 1985. • In 1998 Tropicana was acquired by PepsiCo to make it leading producer of branded fruit juices.
  4. 4. Tropicana's (Re)design : Mistake • Brand Awareness. • Positioning. • Value proposition.
  5. 5. Customer Dissatisfaction • Failing to win hearts of loyal customers through emotion notion. •Confusion and frustration of consumers at shopping shelf
  6. 6. Redesign Output • 20% decrease in Sales in 2 months. • Estimating loss of $ 50 million in revenue. • Increased sales for Competitors brands- Minute Maid, Florida’s Natural and private label brands. • Tropicana announced of the return of old packaging within 2 months. • Change in product for consumers.
  7. 7. Redesigned Tropicana
  8. 8. Learning Outcomes • Understand the visual merchandising in the retail sector, and how consumer shops. • Know your Packaging’s strengths and weakness. • Conduct recognizing exercises of the new product design of the brand before fully implementing it into the market.
  • GeorgiyAleksandrov

    Jan. 24, 2015

Packaging | Redesigning | Product Management

Views

Total views

2,659

On Slideshare

0

From embeds

0

Number of embeds

15

Actions

Downloads

79

Shares

0

Comments

0

Likes

1

×