Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Samoa Agritourism Policy Setting Workshop 2016: Misiluki Spa Products - Lasting beauty care and enhancements

221 views

Published on

Samoa Agritourism Policy Setting Worskhop 2016
Linking Agriculture and Tourism through Policy setting:
Strengthening the local agrifood sector and promoting agritourism

Workshop organised by the Government of Samoa and CTA
in collaboration with PIPSO

  • Be the first to comment

  • Be the first to like this

Samoa Agritourism Policy Setting Workshop 2016: Misiluki Spa Products - Lasting beauty care and enhancements

  1. 1. Concept Origin • 2009 Misiluki Skincare Concept was born from a need to have a luxury facial product that used Samoan coconut oil. • Seven year journey working with biochemists, marketers, parfumerists, manufacturers, packaging specialists and funding agencies to reach manufacturing and distribution stage.
  2. 2. The Market • By 2018, the natural personal care market will reach $46 billion. • The global organic personal care products market will expand to $13 billion by 2018. • About 35% of organic personal care demand has occurred in North America, with annual growth of 10.2%. • Natural ethnic is one of the fastest segments in the skincare industry. • Our Customers – looking for safer, natural, less invasive products. They are educated, already use luxury skincare products, focussed on results, care about the environment, well travelled.
  3. 3. Goals 1.Be a Premium Brand 2.Be Authentic & Inspiring 3.Be Internationally Certified 4.Scientifically Validated
  4. 4. The Brand
  5. 5. The Brand • The Brand as me and my experiences as a Samoan woman • Authenticity from the ingredients right through to story and images. • Malu marks on the packaging – with approval from tatau tufuga Suluape Petelo
  6. 6. The Brand
  7. 7. Why is it so good? • All natural • Designer fragrances • Made for sensitive skin • Highly effective • Fast absorbing • Silky to the touch – LUXURIOUS!
  8. 8. Challenges • Financing • R & D • Local Infrastructure • Suppliers & Partners: Support from Michael Rasmussen, family, WIBDI • Brand Development – BGM – New York, Hannah Gordon – New Zealand,
  9. 9. Going Global • Intention was always to secure a market in United States • The product has been developed with US standards in mind • Other opportunities have arisen in NZ, Australia and now Japan.
  10. 10. Future Direction • Roll out new products • Economic contribution • Collaborate with Government/NGO partners • Secure & Expand into Different Markets

×