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Samoa Agritourism Policy Setting Workshop 2016: Misiluki Spa Products - Lasting beauty care and enhancements


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Samoa Agritourism Policy Setting Worskhop 2016
Linking Agriculture and Tourism through Policy setting:
Strengthening the local agrifood sector and promoting agritourism

Workshop organised by the Government of Samoa and CTA
in collaboration with PIPSO

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Samoa Agritourism Policy Setting Workshop 2016: Misiluki Spa Products - Lasting beauty care and enhancements

  1. 1. Concept Origin • 2009 Misiluki Skincare Concept was born from a need to have a luxury facial product that used Samoan coconut oil. • Seven year journey working with biochemists, marketers, parfumerists, manufacturers, packaging specialists and funding agencies to reach manufacturing and distribution stage.
  2. 2. The Market • By 2018, the natural personal care market will reach $46 billion. • The global organic personal care products market will expand to $13 billion by 2018. • About 35% of organic personal care demand has occurred in North America, with annual growth of 10.2%. • Natural ethnic is one of the fastest segments in the skincare industry. • Our Customers – looking for safer, natural, less invasive products. They are educated, already use luxury skincare products, focussed on results, care about the environment, well travelled.
  3. 3. Goals 1.Be a Premium Brand 2.Be Authentic & Inspiring 3.Be Internationally Certified 4.Scientifically Validated
  4. 4. The Brand
  5. 5. The Brand • The Brand as me and my experiences as a Samoan woman • Authenticity from the ingredients right through to story and images. • Malu marks on the packaging – with approval from tatau tufuga Suluape Petelo
  6. 6. The Brand
  7. 7. Why is it so good? • All natural • Designer fragrances • Made for sensitive skin • Highly effective • Fast absorbing • Silky to the touch – LUXURIOUS!
  8. 8. Challenges • Financing • R & D • Local Infrastructure • Suppliers & Partners: Support from Michael Rasmussen, family, WIBDI • Brand Development – BGM – New York, Hannah Gordon – New Zealand,
  9. 9. Going Global • Intention was always to secure a market in United States • The product has been developed with US standards in mind • Other opportunities have arisen in NZ, Australia and now Japan.
  10. 10. Future Direction • Roll out new products • Economic contribution • Collaborate with Government/NGO partners • Secure & Expand into Different Markets