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4. What are the pros & cons of database marketing

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Bhavnoor Singh
Bhavnoor Singh

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CUSTOMER DATABASE MARKETING What are customer databases ? & What are the pros and cons of database marketing ?
customer database It’s an organized collection of comprehensive information about customers that is useful for lead generation, sales and maintaining customer relationships
DATABASE MARKETING It’s the process of building, maintaining, & using customer databases & other databases to contact, transact, & build customer relationships
PROS
Identifying PROSPECTS
Who gets which offer
Deepen customer loyalty
Reactivate purchases
Avoid serious mistakes
CONS
NOT conducive for every situation
REQUIRES a huge amount of investment
Difficult to train & manage everybody
All customers don’t want relationships
Assumptions behind crm may be wrong
4. What are the pros & cons of database marketing

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