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2. What is the lifetime value of customers, and how can marketers maximize it
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2. What is the lifetime value of customers, and how can marketers maximize it
1.
CUSTOMER LIFETIME VALUE What
is it ? & How can companies maximize it ?
2.
Who is a
profitable customer ? It’s a person, household or company that over time yields a revenue stream exceeding the company’s cost stream for attracting, selling and serving that customer
3.
NOT ALL CUSTOMERS
ARE EQUAL, SOME ARE MORE PROFITABLE
4.
5.
Calculating customer lifetime
value Clv is the net present value of the stream of future profits expected over the customer’s lifetime purchases
6.
THROUGHOUT A LIFETIME
7.
SIMPLIFIED FORMULA
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