Carnival Cruise Lines Case Summary

Carnival Cruise Lines Case Summary
1. Executive summary
Even though Carnival Cruise Lines' present is looking positive, there are still some opportunities and challenges. Over the past two years Carnival
Cruise Lines has captured transactional data about its customers but to date has not taken advantage of it to create value. And the data also reflect the
Carnival relationship with travel agency. Carnival's reservations office only can get roughly information from travel agency booking. And 85% booking
from travel agency with 10% commission also causes Carnival want to enhance their own direct–sale channel. All of these indicate that the priority
issue should be how to utilize the customer data to benefit both customers and company. And Carnival only have 50% of repeat guests. In terms of a...
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The advantage of this alternative is obvious that cost lot as much as all rely on out source companies. Carnival will have full control and ownership of
the developed database which will reduce the the security risks and time consumption. But this also allows a real–time, immediate collaboration within
the Carnival and outsource company.
Issue: How can Carnival attract more repeat customers
1)Modernize the ships with new equipment and entertainment program
В¬Pros
Attract both first timer and repeaters
Compete with Royal Caribbean's signature rock–climbing walls
В¬Cons
Cost to make the new equipment and entertainment will be high
Need time to train employees and more labor force
2)Upgrade the loyalty program and offer deals to repeat customers
В¬Pros
Easy to implement due to loyalty program has already started
The effect of the alternative can be immediately effect on the finance report
Stimulate the purchase of repeat customers
В¬Cons
Need money to do the

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Carnival Cruise Line Vs. Royal Caribbean International
There are big decisions to be made when deciding what cruise line to take on a vacation. Some choose the Carnival Cruise Line and others choose
the Royal Caribbean International. There are many differences that set these two cruise lines aside from each other, as well as many similarities.
Basic information, such as the amount of ships, ages of the ships, and size of ships are very similar with the Carnival and Royal Caribbean lines.
The Carnival Cruise Line has 25 ships total dating back to 26 years ago, whereas the Royal Caribbean International has 25 ships total dating back to
24 years ago. The oldest ship from the Carnival company is the Carnival Fantasy. The oldest ship from the Royal Caribbean company is the Majesty
of the Seas. Another fact is that the smallest ship, from each company, can hold around the same amount of passengers. Carnival's Fantasy Class can
hold up to 2052 passengers, while Royal Caribbean's Legend of the Seas can hold up to 1832 passengers. The two cruise lines also visit ... Show more
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On the Royal Caribbean International ships, there will always be two or more pools, whereas on the Carnival Cruise Line, there will always be at
least one pool. The Carnival line also has water slides on more than half of the cruises. The Royal Caribbean however, will be adding water slides
to all of the cruises within the fleet. An upside to the Carnival Cruise Line is that they have a partnership with Guy Fieri, which led to there being
nine Guy's Burger Joint's within the fleet. An upside to the Royal Caribbean International is that they have rock climbing walls on every ship, it is
basically their signature object. Not only that, but they also have two ships with indoor skydiving and three with ziplining. The Carnival fleet has four
ships with rope courses and features SkyRide, an aerial bike ride where riders race each other on hanging recumbent bikes around an 800–foot
suspended

Carnival Cruise Lines
1.Some of the global forces that contributed to the growth of cruise lines are that they took place on the open sea. The possibilities for passengers
were endless. It was normal for people to travel by boat for business or as a job, but to travel on a cruise line for vacation on the open sea made the
idea of it all exciting and intriguing. Another factor is that the ports that all the cruise lines were embarking from led to a mass market. Another factor
that contributed to the growth of the cruise–line industry would be the beginning of Transocean air services.
2.Some national differences cruise lines have run into are safety issues, economic issues, and weather. In 1985, aboard a Mediterranean cruise ship,
terrorists apprehended the ... Show more content on Helpwriting.net ...
This means that the companies can take advantage of lower taxes and less strict employment rules. Some other national differences that affect cruise
lines are the weather. Whenever you are planning on taking a trip they take into account what the weather will be like. If ever there is a storm or
something else, that cruise line has to either cancel the trip, divert the cruise to another port or change the destination all together. This can cause
problems for the ship. Another factor would be illnesses. Being on a ship mean close quarters and when there is an illness going around this can affect
the ship greatly. It can be even worse when the illness is something deadly.
4.Something cruise liners can do to increase their sales to people outside the U.S. is advertising in areas where they will most be seen. Creating
advertisements like commercials, billboards, and more can create more opportunities for people outside the U.S. to book a cruise.
5.I guess when it comes to the ethical view; they are just doing what seems to be best for their company. In reality they are being smart with the way
they are working their company. Companies will do anything to spend the least amount of money which is smart. This means that if they can buy a
ship using U.S. money rather using a Euro it will protect them from rising prices if they ever change the value of the

Pro And Cons Of Walt Disney
c)Current practices and performance of the company such as, competitive advantage, annual sells figure, recognition in the market.
Walt Disney had a vision. It was a vision of a place where children and parents could have fun together. The more Walt dreamed of a "magical park,"
the more imaginative and elaborate it became. Finally in 1953, he had the Stanford Research Institute conduct a survey for a 100–acre site, outside of
Los Angeles. He needed space to build rivers, waterfalls, and mountains; he would have flying elephants and giant teacups a fairy–tale castle, moon
rockets, and a scenic railway; all inside a magic kingdom he called "Disneyland." After all the ups and downs to bring up this Walt Disney to be
success and managed to get ... Show more content on Helpwriting.net ...
Their recognition toward customers is still fresh. When Disney first started creating his hit animated features, the nation was in a postwar state and
was going through some turmoil within itself as well. Times were changing. The pristine lives most of the adults of the 1950s had been living were
no longer so pure due to the war and the growing popularity of the media for example, motion pictures, radios, etc. In everyday lives, the standard
morals of the country were undergoing a transformation. Walt Disney recognized this and sought to provide an outlet for those longing for the ethics
from the days of yore. As suburban America witnesses urban violence invading its schools, homes, and neighborhoods, Disney becomes a symbol for
the security and romance of the small–town America of yesteryear a pristine never–never land in which children's fantasies come true, happiness reigns,
and innocence is kept safe through the magic of pixie dust. Disney wont types of awards and gain recognition from audience such as in November 10,
2015 this is the 3rd year Disney Cruise Line has been named as one of the top cruise lines in the industry since U.S. News & World Report added the
Best Cruise Lines rankings in 2013. The Best Cruise Lines rankings identify the top cruise companies in six categories based on a methodology that
factors in price class, expert evaluations, customer satisfaction and health ratings. Next were on the October 29, 2015 Large Ship Line, we pride
ourselves on the unforgettable vacation experiences we deliver to our guests each and every day," said Karl Holz, president of Disney Cruise Line. "It's
a privilege to be recognized by CondГ© Nast Traveler readers. Its awards like these, the ones that come directly from our guests and the public that
we regard among our highest honors." Perhaps on July 7, 2015 Disney Cruise Lines was named No.

Carnival Cruise Lines set sail in 1972, and with more than 60,000 passengers sailing on any given week, they are the dominant player in the cruise
line industry. Under the ownership of Carnival Corporation, Carnival Cruise Lines is their most valued brand, alongside 12 other cruise lines such as
Princess Cruises and Holland American Lines. With over 75 ships covering Europe and all of the North American market segments, from contemporary
to luxury, Carnival Corporation is one of the "World's Leading Cruise Lines." From the beginning,Carnival Cruise Lines has lead the industry by
focusing on the product design of their ships and by branding themselves as the "Fun Ships". They built this image by offering a wide assortment of
activities and ... Show more content on Helpwriting.net ...
A look into the internal operations, based on the virtual value chain can give critical insight to the visibility of organizational processes and help to
determine if there are any mirroring capabilities that can be implemented. By gathering and analyzing information related to purchasing and behavioral
data, Carnival can start to gain an idea of what is or isn't working with their current process. Eliminating products that aren't selling and increasing those
that are, will increase the bottom line along with providing a reduction in waste. Tracking what entertainment venues guest are visiting and spending
their money on may help to eliminate non–profitable venues or shed light on new ways to enhance the customer experience while increasing revenues.
According to an article from CIO, 11 CRM Best Practices, a few items Carnival should focus on is making sure their customer data is reliable and up
to date, know how and where your customers are interacting with you, and work on eliminating customer pain points. Jennifer Schiff maintains that,
"Customers actually make it easy for brands to identify frustrating experiences if they are paying attention and will do something about it". (QUOTE)
Carnival prides themselves on being disciplined and efficient when it comes to spending, and that savings gets passed down

Royal Caribbean Cruise Lines Essay
Inside Royal Caribbean Cruise Lines
Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It's the second largest cruise line on the market behind Carnival that
makes up 27% of the world's cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for
wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders Wilhemsen and company,
I.M. Skauge and company, and later Gotaas Larsen. The current chairman and CEO is Richard D Fain, and the President and CEO is Adam M.
Goldstein. The cruise line is based in Miami, Florida and owned by Royal Caribbean Cruises, Ltd. ... Show more content on Helpwriting.net ...
The objective was to target a consumer mindset rather than demographics alone. According to Royal's official website, the campaign has
successfully raised brand preference by 68 % and increased web traffic by 400 %. The excitement during your vacation can be found both onboard
and at the ports. One unique onboard activity is the 40 foot FlowRider. It's a wave simulator that can be found on the Freedom of the Seas where
guests can surf on deck. Another unique onboard activity is zip lining on the Allure of the Seas and the Oasis of the Seas. All of the ships also
provide rock climbing. Royal also has its own private destination in Haiti called Labadee. This location is exclusive only to Royal Caribbean
guests. It's located on the north coast of Haiti, surrounded by mountain slopes and beaches. It also features a water park just for kids. Another
exclusive location for only Royal Caribbean guests is Coco Cay, Bahamas. There are tons of activities and tours available in this private destination.
Royal Caribbean targets every age group. They also want their services to accommodate everyone as well. They tend to target mainly families, parents,
and kids by providing a unique vacationing experience. They also tend to target couples between the ages of 25–54 looking for a romantic getaway.
They do not focus on one specific demographic. According to Royal Caribbean's

Carnival Cruise Lines Case Analysis Essay
Carnival Cruise Lines is the largest cruise company in North America and carries more than 60,000 passengers a week. The Carnival experience is the
standard against what past cruisers judge their later cruise experiences. Carnival has captured the "fun" psychographic and has a strong reputation for
an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass–market cruise category and first–time
cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence, which is fun. Also, as an extension to
their branding of the "fun" ships they are the low–price leaders. Because of their strong brand image they are able to achieve double–digit growth in...
First, they need to build out their IT team. Currently, they only have one employee focusing on data analysis. If the historical data they have isn't
accurate then the CRM software is useless. So they first need to get through the two years worth or data they have and verify its accuracy. They also
need to make sure that the data they collect in the future is reliable accurate information. In the past there were not any checks and balances on data
accuracy. They need to have a system that can gather the information automatically so that the risk of human error is eliminated or at least reduced.
Secondly, they need to take a look at the current systems they are using and make sure they can integrate everything into CRM. Some of the
applications they use are custom developed so it may take some work on those systems in order to make them integrate with CRM. Implementing
CRM is a very large project that can take many years to fully integrate. Since IT isn't Carnival's core competence they need to bring in a consultant so
they can look into Carnival's current IS infrastructure and make recommendations as to what Carnival can do to prepare for CRM. One thing they will
definitely have to develop is a test environment. As they implement CRM across their current applications, they need to be able to work out the
problems in a test environment before pushing it through to production. Lastly, until

Carnival Cruise Lines is a British–American owned cruise line based in the Doral suburb of Miami, Florida (Carnival Cruise Lines, n.d.). The
company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted
Arison. The cruise line company became known as the world's most popular cruise line and in 1987 it made an initial public offering of 20 percent of
its common stock. The public offering provided the company with an influx of capital that allowed the company to begin expanding through
acquisitions. The company formed Carnival Corporation & plc in 1994 and Carnival Cruise Lines became its flagship brand (Mission & History,
2010). Carnival Corporation has acquired... Show more content on Helpwriting.net ...
The hybrid structure is under Carnival Cruise Lines which is only one of the brands under Carnival Corporation & plc. The corporation doesn't
have a long hierarchy of authority instead it has a few layers of corporate officers and board of directors (Officers, 2010). There are six corporate
officers that consist of executive, operating and financial officers, as well as vice presidents of shared services for the multiple brands, general
counsel and controller for the corporation. The cruise line only has one executive officer. Gerald R. Cahill is Carnival Cruise Lines' only president
and chief executive officer except for the executives over the Australia and UK divisions. Majority of the company's employees are shipboard. There is
a one–to–three ratio of staff to passenger on every carnival ship, ensuring excellent customer service. Carnival has a horizontal communication amongst
the six corporate officers and board of directors. Corporate governance extends from the ship, through the operating lines and senior corporate
management to the board of directors. *Carnival is a profitable company and is now the leader in the contemporary cruise sector. The line has launched
a $250 million enhancement program on its eight fantasy–class ships. The enhancement will include installation of a water park on board, an
adult–only retreat, tropical–themed mid–ship pool area, and other innovative features. Carnival's former

Disney Cruise Line
For Exhibits, contact me....since they're in excel, and i need to send them to u
Company Background
Combining the best of Walt Disney World with brand new cruise ships, the Disney cruise line creates a combination of the romance of yesteryear with
all the comforts of today. Launched in July 1998, the Disney Cruise Line has managed to sustain and create that 'magical experience' that Walt Disney
customers have grown to expect and wish for. The Disney Cruise Line currently consists of two vessels, the Disney Magic, and the Disney Wonder
that sail throughout the Western and Eastern Caribbean, as well as the Bahamas (Exhibit 1). Presently, the cruise line offers 5 different cruising
options, including a 7 day land/sea package, a 3 and 4 ... Show more content on Helpwriting.net ...
They also offer great opportunities for teens where they can socialize in places where there is music, games, internet cafГ©, in which they are given
the opportunity to mingle and meet people their own age.
As we have clearly seen, the Disney Cruise Line ensures that its passengers' experiences on the ship are experiences of a lifetime and ones they
will never forget. But what about Disney's employees? Are they given that same 'magical' experience that the cruise line offers to its customers?
As one employee put it, "Being an employee of the Disney Cruise Line, as it is for the entire Walt Disney Company, is a privilege and an honor; to
say that I work for one of the most well known and reputed companies in the world is something I am extremely proud of." The Disney Cruise Line
is an employer who appreciates the richness that a culturally diverse workforce brings to its company; it is one of the only companies in the industry
that hosts employees from 20 different nations around the world. Its training program is one of the most thorough and intense in the entire industry,
where employees lean about the history and philosophy of the Walt Disney Company, and its employees are encouraged to attend educational classes
where they are able to make suggestions, develop new ideas, and upgrade or change their positions. The Disney Cruise Line does its utmost best in
trying to make its employees feel at home by offering benefits such as: a crew–only private beach on Castaway Cay,

Carnival Cruise Lines Employee Reward System
Carnival Cruise Lines is arguably the world's most popular cruise line on the basis of the number of guests served per annum. The company was
founded by Ted Arison in 1972 and is one of the nine brands of cruise ships owned and operated in the US and the Caribbean by the Carnival
Corporation & Plc. The company has a fleet that account for close to 21.1% of the global share of luxury fleet vessels (Cruise Market Watch, 2015).
The company was a pioneer of the concept of shorter and affordable cruises. Carnival Cruise Lines are known for their exceptionally designed
Las–Vegas style dГ©cor and onboard entertainment.
An evaluation of the Carnival Cruise Lines operations revealed that it is affected by key issues in regard to the need for urgent ... Show more content on
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Reward and recognition systems must be adaptable to the changes at the speed of the business, as well as adjust to the existing business climate. A
good reward and recognition program should have the capacity to motivate employees while aligning its goals to those of the organization. This
program would essentially involve creating a balance between the remuneration of employees and acknowledgement of a job well done while
optimizing competitiveness and getting good return–on–pay–expenditure. It is imperative that a clearly or properly thought–out strategy is articulated
reflecting the requirements and needs of the organization, as well as its population especially considering the cost of the reward and recognition
programs in the

Carnival Cruise Lines Mission Statement
The Carnival Cruise Lines, Inc., was founded by Ted Arison in 1972. (Corporate Information) Ted ran the company until 1990 when he handed over
the business to his son, Micky Arison. Micky became the CEO, and then became the Chairman. Carnival is the largest and most popular cruise line in
the world, carrying more passengers than any other cruise ship. The Carnival Corporation mission statement is; "Our mission is to take the world on
vacation and deliver exceptional experiences through many of the world's best–known cruise brands that cater to a variety of different geographic
regions and lifestyles, all at an outstanding value unrivaled on land or at sea." (Carnival Corporation History)
The Carnival Cruise Line is a classic tale of the ... Show more content on Helpwriting.net ...
The ninth brand that carnival owns is Fathom. Fathom is not your ordinary cruise. Fathom is classified as an impact travel, which means you travel to
the Dominican Republic and Cuba for seven days and works side by side with local residents to improve the lives of children, families and the
community. (What Is Impact Travel– Fathom) As of now Carnival Cruise Lines, Inc. has over 100 ships and another seven ships are scheduled to be
delivered between January 2015 and March 2017. With many locations all across the globe from North America, the United Kingdom, Germany, Italy,
and Australia. (Media Center)
Carnival Corporation & plc. is a global company with over 100,000 employees that serve 5 million passengers a year. At the end of 2014 Carnival
Corporation & plc. income earnings were $15,884,000 dollars. Tickets sales at $11,889,000 dollars. After paying salaries and other fees Carnival
Corporation & plc. income came to $459,000 which is low considering that in 2012 and 2013 income was over $1,070,000 dollars for each year after
deducting costs. (Financial Information) The total sales come for the different age demographics, so approximately 50 percent of the predictions for
cruise come from the 25–39 age group followed by the 40–59 age group at about 39 percent and the 60 plus age group at 11 percent. (Cruise
Demographics)
Sustainability is a huge problem in the cruising industry. Cruise ships emit three times as much carbon dioxide as airplanes. Cruise ships

Carnival Cruise Line Outline
Carnival Cruise Line introduced its newest ship, the 133,596 gross ton Carnival Horizon, in April 2018. She is the twenty–sixth cruise ship in the
Carnival brand and the 102 cruise ship currently in operation for the parent company Carnival Corporation & plc. After initial cruises in Europe,
Carnival Horizon sailed transatlantic to New York where she was named on 23 May by singer and actress Queen Latifah.
Built by Fincantieri in Marghera, Italy, Carnival Horizon is the second of three ships Carnival is building in its Vista class and currently CarnivalCruise
Line's largest cruise ship. Through a number of small design changes, the capacity was expanded by 26 passengers on Carnival Horizon to 3,960
double occupancy. The third sister ... Show more content on Helpwriting.net ...
Due to the popularity of this area, 18 additional cabins have been designated as part of the Havana section. All of the cabins have a Cuban–inspired
dГ©cor and the ones on Deck 5 also feature unique patios complete with a hammock chair. Similarly, the Family Harbor on Deck 2 aft uses a
nautical flag motif to create a family area with larger cabins and a dedicated lounge with a family concierge and large–screen televisions, games,
complimentary breakfast and

Carnival Cruise Line Case 9
Introduction
Carnival Cruise Line was found in the United States by Ted Arison in 1972, it is based in Miami, Florida. Now it is one of the nine cruise ships that
own 21.1 % of the worldwide market share. The main control of the Carnival Cruise line is located in Doral, Florida.
This cruise line is relatively inexpensive and popular for a Las Vegas–style decoration and entertainment. Carnival Company became one of the largest
ships in the world in 1996. In 2001, Robert Dickinson participated in a BBC documentary. In 2004 Carnival Corporation began a development
programs for new ships. In 2009 Company placed one of the largest boats named Carnival Dream. Following that the company placed Carnival Magic
that was the same as Carnival Dream in 2011. In 2012 the Carnival Cruise Company ordered another ship from Fincantieri. It was the largest ships that
it was build by them.
Reasons why Carnival paid hardly any United States taxes
Many companies are trying to avoid taxes and have a higher profits that is exactly what Carnival Cruise Line does, and it pays about 1% tax rate of their
total income.
One of the reasons is that Carnival is incorporated in Panama and Britain even though their headquarters are in Miami, Florida. The Company can ...
It is not always easy to decide whether to pay taxes or not. One of the blocker, Steve Smith said that he takes all the legal deduction he could
possibly be allowed when he fills his income tax return. He also said he does not consider himself bad or unethical for doing that. I agree with him on
this matter I think we take all the deduction we can. In this situation, the interesting thing is that Carnival Corporation is just follow the laws. The
company does not take anything away from government or people. Carnaval Company does everything possible to be profitable and give people what
they possible can. It is quite impossible to stay in business with 35% tax

Royal Caribbean Cruise Line Marketing Analysis
Running Head: ROYAL CARIBBEAN CRUISE LINE 1
Queshaylon Pea
Texas Woman's University
ROYAL CARIBBEAN CRUISE LINE 2
Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises. They
have steadily rolled out innovative ships since the 1980s with our Sovereign class to today, with the introduction of the game–changing Quantum class,
the first of which sailed in the fall of 2014. In 1986, they created our first exclusive destination, Labadee, on the north coast of Hispaniola. Just four
years later in 1990, they developed the private island paradise of CocoCay in the
Bahamas (royalcaribbean.com). It appears the Royal Caribbean Cruise Line has upheld it's cruise line with class and prestige, and is always looking
for ways to go above and beyond to satisfy the needs and wants of all its current and future customers.
Product Market Analysis This cruise line offers endless dining options, casino action, shows, and nightlife activities. It also offers a little bit of
everything for everybody including families with teens and small children. There are also celebrations that are aboard these amazing vessels, all types
of services are very accessible. This

Description Of A Norwegian Cruise Line
Description of Business Norwegian Cruise Line is a publicly traded American corporation headquartered in Miami–Dade County, Florida. Operations
began in 1966 under the title, Norwegian Caribbean Line, accompanied by supervision of Knut Kloster and Ted Arison. As a service–related business,
Norwegian Cruise Line encompasses the transportation industry by providing cruises. Norwegian is listed publicly 44.1% on NASDAQ, with major
shareholders including Genting Group (28.0%), Apollo Management (20.0%), and TPG Capital (7.9%) as of 30 June 2014. Norwegian Cruise Line
controls approximately 8% of the total worldwide share of the cruise market. Norwegian Cruise Line is the innovator in cruise travel with a 48–year
history of breaking the... Show more content on Helpwriting.net ...
The middle–class sufficiently composes 46% of the total populace who associate with sea–faring cruises, however, are not the prioritized target of
Norwegian Cruise Lines.1 The upper–class would be more wiling to spend capital on luxury related services, as compared to the lower and middle
classes. The geographic community of cruise shipping is dominantly derived from North American passengers. A trend in this industry has fostered the
growth of tourism after World War II, particularly indulging the interest of global population and popularity of exotic getaways. The continuous aging
of consumers in this market influences the impact of resort related destinations, alongside a geographic focus on Caribbean and European excursions.
The socioeconomic status of cruise related consumers range from a variety of occupations and social standings. The targeted market of upper–class
usually consist of well–educated and income generating consumers, ranging from occupations including corporation owners, lawyers, medical
practitioners, etc.1 Essentially, any race or cultural class is accountable as a prime consumer of this industry. Overview of the Business' Current Target
Market The core target

Carnival Cruise Line Case Study
Charles Rickabaugh
Brian R. Merriman
Management 479
10 October 2014
FINAL EXAM: Carnival Cruise Line Case Study Carnival Cruise line has done a tremendous job "staying afloat" during the past recession where
vacations and luxury items have suffered. Currently trading on the New York Stock Exchange (NYSE) at $35.51 per share with a total volume at 6.2
million, this global cruise lines is one of the largest vacation companies in the world. With multiple cruise brands under the Carnival umbrella, Carnival
has diversified globally and proven that every culture loves a good cruise vacation. According to the Carnival Cruise Lines Investor Relation website
the Carnival Corporation has 12 brands under the Carnival Corporation. They include: Holland America Line, Princess Cruises and Seabourne in North
America; P&O Cruises and Cunard in the UK, AIDA Cruises in Germany; Costa Cruises in Southern Europe, Iberocruceros in Spain and P&O
Cruises in Australia. (Carnival.com) As the newly appointed strategic management consultant of Carnival Cruise Lines, I would first demand the
opportunity to board and experience the best and worst ships in the fleet, free of charge of course. I would request that my new boss, Micky Arison,
(current Chairman of the Board) accompany me on one of my cruises to give me an inside look to the day to day operations of one of their valuable
resource, the cruise ships. Mr. Arison is accompanied by a group of well–qualified officers and directors on the board

My High School Requirements For Graduation Speech
Where in the World? Half a decade sounds like a long time, but in fact, it will pass quickly. So much can change in this amount of time. A wise
person once said, "Proper planning prevents poor performance." I have set certain goals for myself in order to ensure a successful future. Looking
forward, the next five years will be many exciting changes academically, spiritually, and emotionally. My aspirations for the next few years have to
do mostly with education. First of all, I strive to complete my high school requirements for graduation. I also intend to be nearly finished with my
college degree. During this time span, I hope to be a part of the Disney College Program located in Orlando, Florida. The unique program is designed
for college students who have a passion and respect for the Walt Disney Company. The opportunity allows selected students to work on different
aspects of the company for six months to a year providing invaluable work experience. Even though I will most likely have to take a full year off
from my college classes to participate in the Disney College Program, it should not delay my graduation because I will have completed two years of
dual enrollment in high school. As the career I am pursuing is a branch of the Disney Company, this early exposure to the company will hopefully
jump start my career. I plan to acquire a Bachelors degree with a major in communications at an American school abroad in France. This degree is
versatile and provides

Carnival Cruise Lines Case Study
Background:
In 1972, Carnival Cruise Lines (CCL) was found by entrepreneur Ted Arison. Mr. Arison's vision involved making cruising, a vacation experience
once reserved for the rich, available to the all individuals. Carinal Cruise Lines achieved the ability to carry more passengers than any other cruise line,
which lead to Carnival becoming the largest cruise line in the world. By 1987, Carnival Cruise Lines earned the distinction, "The Most Popular Cruise
Line in the World."
Carnival Cruise Lines is the largest cruise company in North America.
Carnival Cruise Lines is the flagship brand in a portfolio operated by its parent company, Carnival Corporation & plc. Carnival Corporation has
headquarters in Miami, Florida and London, England. Carnival Cruise Lines ships carry more than 60,000 passengers a week. The cruise line
operates 1,400 voyages per year with a fleet of 22 ships, and serves approximately four million passengers per year. Carnival Cruise Lines has 3,800
shore side employees and 33,500 shipside employees. The cruise line conducts voyages ranging from three–to–sixteen days in length to some of the
most popular vacation destinations in the world, including The Bahamas, Caribbean, Mexican Riviera, Alaska, and Hawaii.
Carnival has a strong market expansion strategy for selling the mass–market cruise category and first–time cruisers. Furthermore, Carnival Cruise Lines
are successful because they have a clear vision and a commitment to their brand essence,

Carnival Cruise Lines Essay
Recommendations
Acknowledge the wrongs, find a solution and apologize. There is no doubt things could have been worse, giving the terrible conditions the staff and
guests had to endure. The situation would not have been as decent, if it were not for the remarkably trained and prepared staff. First, the senior
management staff recommends a special recognition for all employees of the Splendor. Without their hard work, fast response, and dedication over the
course of the three days; situations could have resulted differently. Recognizing the team members and letting them know how proud Carnival is to
have them with the company needs to be addressed.
A loss of customer trust and brand reputation can lead to future effects for Carnival Cruise ... Show more content on Helpwriting.net ...
Full inspection of engine design and identified changes need to be planned for immediate placement. Crew needs to be run through practice drills with
new policies for fire and communications during a crisis while on board the ship.
Continued operations on all other cruise ships for Carnival Cruise Lines will remain on schedule. Splendor future trips will need to be addressed
immediately. If unable to find a replacement ship, speak with other cruise lines if they can take on customers that Carnival is unable to place on
another cruise while Splendor is being repaired. Those customers will get a full refund as well as same status stay on the new cruise line.
Focus on PR efforts with media, once a situation happens; corporate communications needs to be ahead of the negative media from the customer. Get
involved; keep media in loop on situation with facts. Social media negative buzz needs to be avoided. When Splendor passengers are disembarking,
have a centralized crisis management center to communicated with passengers, and announce to media that a hotline has been set up to take calls from
current and future Splendor

Communication And Communication : Analysis Of Carnival...
The cruise industry, and Carnival specifically, has seen its share of difficult situations and resulting bad press in recent years. The analysis of Carnival
Cruise Lines communications show some strong points and some points that are opportunities for improvement. The company's key leaders affect the
organization's communications presenting a unified front and concern for guest satisfaction, as well as investor profits. Organizational operations
interact with the environment by way of contributions, data, and production at the communication department. Its mission, vision, and goals seem to
indicate the company relies on its large size to provide for passengers and its investors, however serving two masters can sometimes mean conflict....
It uses inputs, throughputs and outputs at the communication department to create public relations that orchestrates how the companies is viewed by
the public. The organization's mission, vision, and goals seem to indicate the company relies on its large size to provide for their guests and its
shareholders, however serving two masters can sometimes mean conflict. In Business Communication: Developing Leaders For A Networked World,
Peter Cardon refers to conflict as a source of difficulty or strength of the team depending on how it's perceived. Common areas of emphasis on team
assessments are a focus on results, communication climate (including conflict resolution), accountability, commitment, and trust. (Cardon 76) The
reviews from employees reveal the organizations culture (e.g., work environment, morale of employees) to be one of reasonable pay for reasonable
work, but the employee reviews don't seem to indicate people love the company enough to stay put for a long time. When people are not happy in
their jobs conflict can ensue. "Incivility erodes organizational culture and can escalate into conflict." (Cardon 58) Prior to 2013, the company seems to
have operated each of its brands independently. When the new CEO was brought on in 2013, Donald recognized the company was in crisis and decide
fundamental changes in the culture were necessary. Dennis Schaal

Mindy Murder Mystery Story
Late at night, a 40 year old woman named Mindy was keeping guard of a museum. It was filled with many historical things. But the main thing she
had to keep her eye out for was the red sapphires. As time ticked by, she accidently fell asleep. Just as she dozed off, a mysterious man person in
black used a spy string to steal the most prized jewel. As the person grabbed it, the alarms went off. The person quickly pushed a couple of buttons
on its belt so it could hoist the person back on the roof. Mindy woke up from the alarms. She was clueless and didn't know what was going on, until
she realized the red sapphires were missing! She ran to the surveillance cameras so she could find out who stole it. It was hard to determine who stole it
... Show more content on Helpwriting.net ...
She was very scared and frightened when the lights came on. She found herself in a corner in a suite room. A man was sitting beside her, staring at her.
He told her that he knew what she was after and she will never get it. She looked at him carefully and she realized that it was Tanner. He help up
her phone and said that you won't be needing this anymore. He then threw it out the window and it went into the sea. As Mindy was struggling, Steve
Bendle walked in the door. He looked very old, but he seemed quick on his feet. He walked up to Mindy and ripped the tape off of her mouth. Mindy
felt pain from the tape on her mouth. She told Tanner and Steve that you will never get away with this. Tanner pulled out his gun and pointed it at
Mindy's

Carnival Cruise Line
"THE FUN SHIP EXPERIENCE AT CARNIVAL CRUISE LINES"
A Case Analysis Presented to the Faculty of College of Hospitality & Institutional Management of Our Lady of Fatima University
In a Partial Fulfillment of the Requirements for the course
Hospitality Organizational Management (HRMPS 15)
Submitted by:
Zoila S. Pagaacita
BSHRM 4Y1–1
Submitted to:
Mr. Marc Gerald Pajela
Submitted on:
February 17, 2013
PART I. THE ISSUE The main issue of the case is how the CarnivalCruise Line can improve their "Fun Ship" strategy without losing its original
meaning. They are having difficulties on how can they innovate some of their facilities aboard the ship and their services to proved to their competitors
and the industry that ... Show more content on Helpwriting.net ...
Vaal, undergoes $30 million refurbishment, begins service for Carnival as the largest and fastest vessel sailing from Miami to the Caribbean (the ship
has since been retired from the fleet)
1982 – Debut of the Tropicale, the first new cruise ship the cruise industry has seen in many years; ship marks the beginning of an industry–wide
multi–billion–dollar shipbuilding boom (the ship has since been retired from the fleet)
1984 – Carnival becomes first cruise line to advertise on network T.V. with the premiere of new advertising campaign starring company spokesperson
Kathie Lee Gifford (then Johnson)
1985 – Debut of 46,052–ton Holiday
1986 – Launch of 47,262–ton Jubilee (the ship has since been retired from the fleet)
1987 – The 47,262–ton Celebration enters

Changing Current Marketing Strategy for Cruise Line Essay
STRATEGIES REJECTED
Sea Goddess Cruises, Limited (SGC) is obviously not accomplishing what it needs to financially to obtain a fair share of the market. There are a
number of current strategies that will be reconsidered and rejected.
Segmentation
The first of these strategies that will be rejected deals with segmentation. Sea Goddess Cruises has not adequately considered enough segments in the
market, which has been a major contributor to the lack of market share. SGC should eliminate all plans for monosegmenting. As stated in earlier reports,
the segment that SGC is trying to target (i.e. lawyers, doctors, CEOs, etc.) is not large enough to make consistent profit. SGC must look at some other
segments to a greater variety of ... Show more content on Helpwriting.net ...
Ideally, the consumer could view a SGC television commercial and, upon thinking about it, could then go to a travel agent to get more information
such as destination, price, etc. Ultimately, it would lead to a very well informed purchase.
Market Strategies
A third strategy that has been rejected is branching out into the family market. A potential strategy was going to be one that aimed to make SGC a
family experience, also. Currently, all but two rooms aboard the Sea Goddess I and II, respectively, are doubles. It would be possible for a family
package with a two–room package, but this could also be very unattractive to potential passengers. A majority of Sea Goddess passengers board the
ship to get away from their hectic day–to–day lives. We could see children as detracting from the privacy and elegance of the boat. This is a key issue
because Sea Goddess prides itself on customer intimacy and privacy, and encouraging families to cruise with Sea Goddess may compromise this.
Repeat business could decrease if families start to be the dominant demographic on the cruises.
Another potential market that could hurt SGC profit is the singles market. It would be a waste of company dollars to target singles because SGC's
facilities are too limited and not conducive to supporting the singles cruise. Unless a passenger comes aboard with a friend, some kind of a roommate
matching service

Walt Disney Product Line
| Walt Disney Product Lines| | Marketing MKT230 A02|
| Walt Disney Product Lines| | Marketing MKT230 A02|
wALT DISNEY CORPORATION
June 5, 2012
Authored by: STACEY LITSEY wALT DISNEY CORPORATION
June 5, 2012
Authored by: STACEY LITSEY
Abstract
This paper will take a look at the product lines that the Walt Disney Corporation has to offer both on a national and world wide market. I will give a
brief history of the company and explain the different product lines that are available through each of Disney's outlets.
Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalled
entertainment experience based on ... Show more content on Helpwriting.net ...
If you want to have a tropical fairy tale wedding can purchase a Wedding and Vow Renewal package which is available on most sailings. AllDisney
Cruise Line ceremonies include: * On–site ceremony coordinator to coordinate your ceremony day events * Choice of personal fresh floral for the
couple (You may also opt to include floral for your bridal party, available at an additional cost) * Solo musician (pianist) for the Ceremony and Cake
& Champagne Celebration * Officiate to perform the ceremony * Cake & Champagne Celebration onboard the ship which includes an
elegant 2–tier wedding cake, keepsake Mickey & Minnie figurine, one bottle of champagne and one bottle of sparkling cider (non–alcoholic) for
the toast, served by host or hostess * Dinner for the couple at Palo on night of ceremony * Disney Cruise Line Commemorative Ceremony Certificate
* Steaming for the couple 's ceremony attire * The special couple will also receive a $100.00 onboard stateroom credit that may be used towards
merchandise, spa treatments, port adventures, and other onboard activities . (Any unused portions are non–refundable and non–transferable.) *

Photography packages with Event Photographer, available for an additional cost.(disneycruise.disney.go.com) Other packages include ways to enhance
your different destinations stays. Enhance your Alaska Cruise with special port experiences from Adventures by

Carnival Cruise Lines: Emergency Management
On November 8, 2010 fire broke out in the aft engine room of Carnival Cruise Line, which was sailing 200 miles south of coast of San Diego. This
incident created panic and chaos in the Ship for three days and unfolded a series of miscommunications. Thus, leading to social media sensation putting
the Company's reputation at stake. The accident lead to lot of distress among the passengers, cabin members, its stakeholders, family and friends of
passengers and the company itself. However, a close scrutiny of this accident answers many questions which later become the standards to improve the
quality of operation and emergency management in Cruise Industry. First, it becomes important to identify the stakeholders in this case and they are –
Passengers,... Show more content on Helpwriting.net ...
They are the first responders and they know the working of ship. If they are trained to handle crises, it would create less chaos. Keep a check on
'what' and 'how' the information is disbursed. This will help in retaining the confidence of all stakeholders. There would also lessen the cases of bad
publicity on social media. Maintain an alliance with Government, Rescue Workers and Emergency Teams. Set a formalised guidelines, which will help
in better rescue operations in future, if need be. Test the equipments on board for major and unexpected failures. Conduct more drills to test the
machinery, generators and response time of the crew and first responder. This accident has set a precedent on how a situation should be handled in
today's world where social media presence is unparalleled. It has given the entire Cruise Industry a chance to update their standards as to quality of
machinery, crises handling, communication and liaison with various agencies. There is an untapped market for the Cruise Industry and to win them
over, they have to raise their

Carnival Cruise Lines Essay
Carnival Cruise Lines: Exploring a Sea of Global Opportunity
Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and
turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal, Carnival has
become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the last fifty years. Several
global forces have contributed to this growth. There are two types of global forces: controllable and uncontrollable (Ball, Geringer, Minor, &
McNett, 2010). Uncontrollable forces, also known as external forces, are ... Show more content on Helpwriting.net ...
These two benefits alone save the cruise line immense amounts of money. Since they are not US companies, they are not bound by the laws other US
businesses are such as employment taxes and minimum wage for their employees (Cruise Line International Association, 2012). They are also not
subject to corporate income taxes, however they still must pay the going port fee whenever their ship docks. Another financial benefit stems from the
building of their ships. Many times, the country in which the ship is being built will donate millions of dollars to the project tin order to facilitate jobs.
This is a huge savings to the cruise line industry and helps maintain their costs.
The final uncontrollable force affecting the cruise line industry is competition (Montalvo, 2007). This is probably the least influential force since 91%
of the cruise line industry is made up of three companies–Carnival, Royal Caribbean, and Star. These three organizations are world–famous and have
developed the cruise concept to the point that there is a cruise that will fit just about every person's destination dream and budget reality.
Global social changes have also affected the way that Carnival Cruise Lines operates as well. As the global economy turns downward, the cruise
industry continues to thrive (Global Demand for Vacation Cruises to Surge, 2012). This is due in part to the changes that they cruise lines have made.
Cruises are now marketed as "get–aways from

Carnival Cruise Lines: Increasing Sales Team Efficiency...
Carnival Cruise Lines: Increasing Sales Team Efficiency Through Lead Scoring and IVR
Table of Contents Introduction3 SWOT Analysis4 Lead Scoring7 Interactive Voice Response8 Conclusion9 References11
Introduction
Carnival Corporation & PLC is the world's largest cruise ship operator, comprised of 100 cruise ships representing 10 cruise lines. The combined
companies serve approximately 10 million guests per year, with sailings from ports in North America, Europe and Australia. The largest brand under
the Carnival Corporation & PLC umbrella is Carnival. Headquartered in Miami, Florida, U.S.A., CCL operates 24 cruise ships and is responsible
for approximately 56% of the company's annual revenue (Carnival ... Show more content on Helpwriting.net ...
The weaknesses of the PVP team are its fixed expense, its perceived lack of offering variety, and the perception that the PVPs are aggressive
telemarketers.
The PVP team costs Carnival money, regardless of whether or not they generate bookings and regardless of whether or not the economy is in
decline. Since its inception and until 2008, the PVP team was based out of a satellite office in Miramar, Florida (Garcia). Running this office
required housing a management team, information technology, and advanced telephony. As the economy receded, bookings declined (Tunney, 2012)
for travel agents and travel websites. While the travel agents and websites simply garnered fewer bookings for Carnival, with no additional expense,
the PVP team continued to incur a fixed cost for the company. Carnival responded to the decrease in bookings by downsizing the PVP group and, like
the airlines, adding fees to the base price of its offerings (Snider, 2012).
The PVPs also are subject to the consumer perception that their offering is limited in comparison to travel agencies and websites. Both travel agencies
and websites offer consumers the option to book cruises or other vacations with different carriers. The PVPs have the often daunting task of convincing
a potential guest that their offerings are the best available, without the benefit of substantiating this claim with a comparison.

Privacy And Airport Body Scanning
Vacations are a must for people in their lifetime full of long dreadful hours of working, education, business meetings, and basic living. The need for a
nice vacation establishes a luxurious living when traveling far and beyond a person can imagine. From cruise lines, planes, and trains any mobile
access to traveling for a nice desirable vacation is easier to gain. Unfortunately, behind the extravagance of traveling, privacy is retained from those who
experience traveling on vacation. Privacy is the confidentiality of information. Only the person who owns it can decide to distribute that information. In
Dillon W. Thomas and Thomas S. Daphyne article, "Airport Body Scanning: Will the American Public Finally Accept", the prospects that "privacy"...
Securing information such as photo identification, clothing, personal jewelry, medical evidence, technology devices, money, credit/debit cards, or
family/guardian data on luxurious vacations is a necessity regardless who is presence during the travel or destination. Being mindful of each
circumstance benefits and provides protection concerning the individual or individuals throughout the vacation. Apply these safety concerns to each
vacation cannot just help protect the individuals going, but preserve the vacation while having an extended period of enjoyable moments deprived of
complications. Vacations are moments filled of untroubled, delight, and luxury. In addition, when arranging to travel on vacation for luxurious desires
from extensive appalling hours at work, education, business conferences, and everyday living, do not let the invasion of privacy take away from those
treasurable

Disney Cruise Lines Essay
Disney Cruise Lines Food Services
When it comes to feeding their passengers, Disney Cruise Lines gives its customers many options to choose from around the clock. A blueprint shown
in figure 4 outlines both room service features as well as restaurant options.
Room Service
Whether a passenger wants to savor breakfast, grab a quick between–meal snack or just satisfy a late night craving, guests can feast of fresh,
made–to–order dishes from a large selection of menu items from the comfort of their room 24 hours a day. Customers that want to slowly engage the
day have the option to fill out a Room Service Request Card and leave it outside their door the night prior or they can call room service directly in the
morning to order a continental breakfast. With exception of the morning hours when breakfast is served, lunch and dinner options are available all day
and night and may include:
Custom–made sandwiches
Fresh salads and appetizers
Hearty burgers, pizza and hot dogs
Chef specialties, like grilled salmon
Scrumptious desserts, including cookies, ice–cream and nuts ... Show more content on Helpwriting.net ...
Employees take the order and pass it along to the kitchen to prepare the meal which is given to a steward to be delivered to the customer for
consumption. Dirty dishes are collected by steward who delivers them back to the kitchen so that they can be cleaned so that the process can start
again. Physical evidence for room service begins with a passenger looking at a menu and either talking with a representative or filling out a card.
Physical evidence continues when the food arrives via a ship steward and is presented to the passenger who can initially smell, then eventually see the
food that was ordered. The presentation of the food is done via the tableware as well as the food

Carnival Cruise Lines Case Study
Another corporation that turned into a learning organization is Carnival Cruise Lines, after the Costa Concordia accident. There are several
mistakes that occurred in succession to cause the events to unfold as they did. The captain's first decision was to get close to the shore of Giglio as
a "salute" to the island, something that he had successfully accomplished several times. This would have been another successful salute, but the
Costa Concordia was moving too fast for getting so close to shore. While the captain had consulted radar and maps, he seems to have been
navigating based on what he could actually observe by looking, which was his second mistake. His third error was something that many people do:
he was talking on the phone while driving. The captain's next mistake came out of confusion, perhaps due to the bottle of wine he consumed with
dinner. He began his turn away from the shore by calculating the distance from a set of rocks that lay about 900 yards off the harbor. He did not see
another rock that was even closer. It was not until they had turned that he saw the huge rock below them. He ordered another turn, this time away from
the rock. The bow and midsection cleared the rock, but the stern hit the rocks. "The problem was that I went to starboard trying to avoid it, and that was
the mistake, because I should not have gone starboard," Schettino told prosecutors. "I made an imprudent decision. Nothing would have happened if I
had not set the

Case Summary : Walt Disney And The Chinese Market In The...
Case Summary
Walt Disney is a well known brand that spans across international markets. Disney saw the potential in Asian markets and sought out the opportunity.
The movie The Lion King came out in 1996 and assisted Disney in its ventures to the new Asian market. The success of the movie took well in the
Asian market and still upholds the reputation today. In the 1990's over 2,000 theme parks opened in China. Many of these theme parks resulted in
failure due to the high competition, poor projections and high costs. Taking about 10 years, Disney opened in Hong Kong in September 2005. Ticket
sales were exceeding expectation actually becoming a problem during Chinese holidays, causing Disney to turn away customers. The location was
drawing customers from China, Taiwan, and Southeast Asia. Disney's solution to the capacity and cultural variety was to expand their theme park, but
the government held limitations and did not support the expansion. In response to this, Disney planned another theme park just 3 hours north of Hong
Kong in Shanghai. Disney believed the new location would bring in a new customer base and help Disney's profits. One of the main contributors to the
success of the Shanghai project was the time it entered the market. Disney Shanghai began construction during the economic crisis of 2009 which
created 50,000 new jobs for the Chinese economy.
CASE ANALYSIS
Walt Disney sees advantages to having more than one resort in a region. They have found the Asian

Rhetorical Analysis Of The Disney Cruise Line
The Disney Cruise Line also utilizes the rhetorical appeal of pathos in almost every one of their pictures to appeal to the reader's emotions. Most of
the pictures that are shown throughout the book contain elements that relate to people having a good time and smiling. For example the first page
of the booklet shows several families gathered together to watch fireworks on the deck of the ship. This image appeals to the reader's emotions as
the reader sees several families having a good time and truly enjoying themselves. Seeing a large group of people so ecstatic, the reader cannot help
but feel happy as well. The cruise line company also makes the reader feel emotions through the images of the specific locations that the reader can
choose... Show more content on Helpwriting.net ...
Disney Cruise Line takes advantage of the rhetorical appeal of kairos to get people to go on their cruises. One of the ways they use kairos is
through the description of their new cruise. The company states, "For the first time in the summer of 2014, Disney Cruise Line sails to Europe
with over a dozen ports of call dotting the sunny Mediterranean," (Disney Cruise Line 24). Disney appeals to kairos by pointing out the fact that
this is the first time they are offering this type of cruise. People are often more eager to go on vacations if they believe they are going to be some
of the first people to have that experience. Disney utilizes this idea of being the first to make their new customers feel more special and their
returning customers feel obligated to try out the new cruise "for the first time." The Disney Cruise Line again appeals to kairos in the same way
about their new Alaskan cruise. They state, "We now also offer an Alaskan cruise that includes historic Sitka," (Disney Cruise Line 4). They again
appeal to the idea that this cruise is brand new and that the readers will be more eager to try a new cruise. Over the course of the entire booklet, the
Disney Cruise Line attaches the word "new" to several statements. For example, the cruise line offers all–new enhancements and all–new watery play
areas (Disney Cruise Line 5). In doing using the word "new," the company gets the customer more excited about going on the cruise making them
believe that they will be the first to try out the additions. It is well known that people are drawn to "new things," and Disney takes full advantage of
this concept by attaching the word new to whatever statement they can. The thought that the customer is going to experience an aspect of the cruise
that is brand new, makes them more excited and more likely to go on the

The Disney Cruise Line
Disney Cruise Line 2013 In 2013 my family when on a Disney cruise in Florida. We went for a week and had the best time of our lives. Originally we
went to Florida to just to say goodbye to your neighbor's. My mom tricked us and when she tricks us it's pretty bad so...... Then later that day she said
that we were going to drive around for a while so we get in an uber and ride to this big ship and what my brother said was are we going on the ship and
my mom said no sorry maybe next time''. But really we did, so my brother and I almost cried because it was going to be a week of lots of fun. So when
we got in the room there was a big cool window that viewed the sea we had a big room like a suit. It took forever to get our luggage like I mean

Carnival Cruise Lines: Fire Aboard A Stranded Cruise Ship
Carnival Cruise Lines: Fire Aboard a Stranded Cruise Ship In the early morning hours of November 8, 2010 the aft engine room of the Carnival
Splendor ship caught fire, and left the ship without power. The Splendor ship is one of the largest ships in the Carnival fleet with 13 passenger
decks. The ship is so large it requires six diesel engines to operate. Half of the engines are located in the aft (or rear) engine room and the other half
is located in a forward engine room. These engine rooms are connected together by electric switchboards and cables. "The blaze was extinguished
within a few hours by crew members with the aid of the built–in fire–suppression system" (O'Rourke, 2013, p140). Fortunately, no crew or passengers
were injured (O'Rourke,... Show more content on Helpwriting.net ...
Their audience of future travelers will remember hearing about the problems on board the Splendor. If they do not believe the ships are safe, and
kept in good condition, they will choose a different cruise line, or type of vacation. The travel and vacation industry reflect big money in our personal
spending budgets. "A recent Nielsen Global Confidence Survey found that after providing for savings and living expenses, the number one global
spending priority is for vacations" (O'Rourke, 2013,

Carnival Cruise Lines Of Carnival
Carnival Cruise Lines is one of the most profited and vacationed cruise line. All over the world, tourists venture this billion–dollar cooperation and have
never thought their business strategy to keep them profitable every year. With all the fun it comes, it has a big price tag to operate these liners. But,
their current strategy will eventually decline if the cooperation does not implement new ways to keep the company successful.
In the recent years, the Carnival was a successful cruise lines that ventured around the world. It was a two company competitive market of only
Carnival and Royal Caribbean; which Carnival was the largest in the industry. Carnival has 6 corporations headquartered Globally and 10 Sub Cruise
lines that are owned by Carnival. Carnival branded and marketed in every country by allowing their cruise lines offered many amenities to cruise
around the trans antic seas. Carnival was the highest in productivity until Norwegian, Disney, MSC cruises, started to brand their opportunities and
offerings, that declined the market of Carnival.
Carnival Corporation Current Strategic plan is profitable, but could be better considering their market share is compared to Royal Caribbean Cruise Line
. The Cruise lines North American market share in 2011 was at a 52.9% for Carnival. In addition, 51.6 % World Wide Cruise Market share which is
impressive, but can use improvement. Their current strategy with the market share dominates the industry, but Carnival does not

Carnival Cruise Line Fire Essay
1.Summary Carnival Cruise Line is one of the best cruise brands, but one of its ship faced severe voyage challenge due to the fire on its largest
vessel splendor weigh 113,000 ton and 952 feet long. On the early morning, November 8, 2010, thick smoke and smell was reported by the ship crews
and the guests, later on inspection, the smell was reported to come from the engine room, the most–critical part for any ship. The fire accompanied
with electrical failure, and all other contingency arrangements catastrophically failed, and that resulted in complete blackout in the ship. The probable
cause of the fire was ignition in the diesel generator, which spread. Usually the seizure of one engine does not result in complete disability of ship
propulsion; however, this incident resulted in overall failure of propulsion and movement in the ship when the ship was 200 miles away from the coast
of San Diego, dead in the water. 2.critical issues and their implications When the incident of fire occurred, technically the fire should have been
suppressed without affecting the working capability of... Show more content on Helpwriting.net ...
The disaster management was efficient in the case of splendor, and company intensively cared the customers who were voyaging, and when the
completed their voyage, each was refunded the complete amount, and future credit was given. The other travel arrangements were given in courage
also. The CEO proactively managed the situation through tweeting and cited a media and public response that regarded him highly careful about what
had happened to the splendor, he incurred more expenses in terms of refund and compensation more than the revenue of the ship, and that managed to
sustain the reputation of the brand. The disaster management was also effective as no one was injured in this incident; the help was asked from
Mexico and U.S. Navy and that responded

Carnival Cruise Lines: Long and Short Term Strategies Essay
Carnival Cruise Lines: Long and Short Term Strategies
Contents Contents2 History of the Carnival Corp3 Mission and Vision Statements5 SWOT Analysis6 Business Ethics for Carnival Cruise Lines8
Social, Cultural, Demographic, and Environmental Forces10 Social Forces10 Cultural Forces10 Demographic Forces10 Environmental Forces11
External Forces11 Economic forces11 Government, Legal, and Political Forces13 Internal Operations Strengths and Weaknesses16 Management
Information System17 Finance and Accounting19 Competitors' overview21 Research and Development22 The External Factor Evaluation (EFE)
Matrix25 The Competitive Profile Matrix26 Long–Term Goals and Strategies27 ... Show more content on Helpwriting.net ...
Carnival got its start in 1972 with a single ship, the Mardi Gras, a converted ocean liner which featured a number of innovative features along with a
festive on–board ambiance unlike any other cruise ship sailing at the time. The success of the Mardi Gras was instrumental in Carnival's growth. The
entrepreneurial spirit and pioneering vision of Carnival's founder, the late Ted Arison, provided a solid foundation for the company's future.
Mission and Vision Statements
Our Vision
Our Vision is to be the world's leader in the cruise line services.
Our Mission
Our mission is to provide the comforts of home away from home, while traveling with the world's best–known cruise brands. We promise you will dive
in a pool of luxury, relaxation and enjoyment. We'll let superior customer service and friendly employees carry our customers away on the waves of
entertainment and fun. We guarantee an outstanding value to match an outstanding vacation experience. Our company's job is to provide a safe and
secure environment to everyone who will join us onboard of our fabulous ships, from the time our customers will set their foot on our deck, and
during a journey to a variety of exotic locations. We care about our employee's growth and will work to nurture their potential as we believe it will
lead to our company's financial growth and success. We base our business on strong ethical standards, and high

Carnival Cruise Lines Research Paper
The industry that was intriguing to me, and where I decided to focus my research on is the travel and cruise ship industry. The cruise industry is
associated with the travel and leisure industry. In the last few years the cruise industry has grown steam, and has become a great way for vacationers
to travel. Spending grew over the years from 9.4 billion to 14.7 billion starting in 2000 continuing today. The cruise industry has been able to provide
countless jobs to many different people during the last few years due to its growth.
Over the years the cruise industry has seen remarkable growths across the country. Several different ports have seen an increase in ships, which
increases the amount of passengers have grown. When ships, and passengers increase it can only benefit the cruise industry in a whole. Means more
profits, jobs, and the economy will thrive.
Cruise lines have been classified into three separate entities, luxury, premium, and contemporary. The three classification allow for choices on what
kind of ... Show more content on Helpwriting.net ...
They make it enjoyable for all by adding value to the many different activities that they have on and off board. Carnival Cruise wants to be known as
a cruise that instills a great time no matter what. Their rapid growth is simply amazing, due to the great people that work on their marketing team.
When you think of some of the top companies in the world today, Carnival Cruise has to be one of those companies. They are the leader of thecruise
line industry, and they will continue to be the leader of the cruise line industry, because they are able to adapt to the times. Carnival has to great awards
under their belt. First cruise ship to have over one million passengers in one year and also carry five million passengers total. They currently carry over
twenty cruise ships that they operate, and that number will continue to grow as long as they are

Cruise Marketing Strategies of Carnival Cruise Lines and...
209AMG Tourism Marketing 1 Cruise Marketing Strategies of Carnival Cruise Lines and Thomas TUI Monisha Chauhan 3093632
This report will identify the cruise marketing strategies of Carnival Cruise Lines and Thomson TUI in the UK. The report will be comparing each
company to the other and how well each company is performing throughout the years gone by. Assessment of their positioning and pricing policies also
will be acknowledged. It will also review the effectiveness of their promotion and advertisement campaigns.
Cruising has become popular in the UK and throughout the world for holidays. Breaking travel news states that, 'Cruise holidays are on the rise and the
cruise industry seems ... Show more content on Helpwriting.net ...
Second class passengers were mostly white collar workers and steerage was offered to the relatively poor.' Cruising was therefore only ideal for
the rich. But today cruises lines have changed dramatically within the travel industry and have become very cost efficient to customers. As many
new deals are being promoted by advertisements to offer customers a price sufficient holiday without spending too much. Pricing is critical within a
company because if the pricing is too high it won't attract many people who are looking for a low budget cruises. Companies have certain pricing
strategies. These are premium pricing, value for money pricing and undercut pricing. Pricing can also be determined by peak of off peak times
within the year. Both companies have a set of terms and conditions which are on both on the websites stating the pricing policy when booking a cruise
with that company. But on the Thomas cook website it does not state anything about booking a cruise terms and conditions. These should be read by
customers before booking. Carnival Line cruises are offering 110% best price guarantee as once a customer has booked with Carnival Cruise Lines, if
they find a better deal they will be offered more on board credit on their stay with the cruise line. This promotion is very good as it attracts more
individuals to travel with them. As both cruises are targeted towards different destinations around the globe and not the same

Carnival Cruise Lines Case Summary

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Carnival Cruise Lines Case Summary