Tegan and Sara- Effects of Web 2.0
- 4. Performance
•
Due,to,web,2.0,it,allows,them,to,expand,their,performances
to,sites,like,YouTube,and,Spotify,Live,Session.,
•
This,means,that,their,fans,can,watch,them,perform,without
going,to,their,concerts,or,paying,money,to,see,them,perform.
•
Two,weeks,before,the,release,of,‘Heartthrob’,,Tegan,and,Sara
performed,a,Spotify,Live,Session,consisting,of,four,unheard
songs,from,the,upcoming,album,which,was,streamed,live,over
the,internet,,and,in,front,of,an,audience.
- 5. Marketing*and*Promotion
Uses*various*social*media*platforms*to*advertise*upcoming*gig
dates,*EP/album*releases,*music*video*premieres,*book*release
dates,*meet*and*greet*dates*etc.
• This*is*done*through*means*of;*Facebook,*Twitter,*Tumblr,
YouTube,*Vimeo,*Instagram,*their*website,*the*Tegan*and*Sara*app
etc.
• http://www.youtube.com/watch?v=Z5Dxk6JgVcM
•