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A successful launch requires deep involvement of Medical Affairs. Early stage TL interaction, successful TL targeting and clear MA guidance to commercial and launch resource management are the four areas that MA organizations must focus on during launch.
Best Practices, LLC conducted this study to identify critical success factors for a strong Medical Affairs launch support and to define strategies for Thought Leader targeting and communication. This study delivers current data, insights and best practices from Medical Affairs leaders at top bio-pharmaceutical companies. The benchmark data in this study will help companies find better ways to develop successful launch strategies.
Download Full Report: http://bit.ly/2dg0xwW