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Best Practices, LLC Strategic Benchmarking Research
Organizing and Aligning Medical Education Roles in the
Medical Device ...
Page | 2
Table of Contents
 Executive Summary pgs. 3-17
 Research Overview pg. 4
 Participating Companies pg. 5
 Key R...
Executive Summary
Page | 4
Medical Education Benchmark Research: Objectives, Methodology &
Topics
In an ever-changing industry where patient...
Page | 5
Benchmark Class:
Eight managers who support medical education at 6 medical device companies participated in this ...
Page | 6
Medical Education Landscape Varies Greatly Across Sectors
Medical Education requirements, standards and “boundari...
Page | 7
Key Findings & Insights
The following key findings and insights emerged from this study.
 A Hybrid Structure Is ...
Structure & Activities
Page | 9
Q. Please indicate which structure best describes the organizational approach of your medical education function ...
Page | 10
Medical Device Companies Invests More In Non-Accredited
Programs
% Respondents
N=6
Q. Estimate the percent of yo...
Page | 11
Corporate Perspective
Global medical
education
services of my
company
14%
Country/regional
medical
education
ser...
About Best Practices LLC
Page | 13
Learn More About Our Company
Best Practices®, LLC is an internationally recognized thought leader in the field o...
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Emerging Medical Education Trends in the Medical Device Industry: Benchmarks on Structure, Staffing, Investment and Grants

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Medical education programs play an important role in informing health care professionals about the safe and effective use of medical devices.

To probe emerging medical education trends in the device sector, Best Practices, LLC undertook benchmarking research. In particular, this study provides benchmarks on the proper size, structure, funding channels, staffing and investment for medical education groups.

Download Full Report: http://bit.ly/2bY2NZ8

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Emerging Medical Education Trends in the Medical Device Industry: Benchmarks on Structure, Staffing, Investment and Grants

  1. 1. Best Practices, LLC Strategic Benchmarking Research Organizing and Aligning Medical Education Roles in the Medical Device Industry: Optimizing the Structure, Resources and Activities to Improve in Medical Education Delivery
  2. 2. Page | 2 Table of Contents  Executive Summary pgs. 3-17  Research Overview pg. 4  Participating Companies pg. 5  Key Recommendations pg. 6-8  Key Findings & Insights pgs. 9-13  Structure & Activities pgs. 14-19  Professional Education Investment Level & Funding Sources pgs. 20-31  Professional Medical Education Staffing & Benchmark pgs. 32-41  Changing Trends & Directions For Medical Education pgs. 42-49  Benchmark Class Demographics pgs. 50-54  About Best Practices LLC pgs. 55-56
  3. 3. Executive Summary
  4. 4. Page | 4 Medical Education Benchmark Research: Objectives, Methodology & Topics In an ever-changing industry where patient compliance, efficacy and safety are of utmost importance, medical education plays pivotal role in informing physicians & healthcare professionals about the latest medical knowledge. Best Practices, LLC undertook this benchmarking study to conduct a performance benchmark review to inform those that lead medical education functions on the proper size, resourcing, and structure for this function or group. Topics Covered Research Methodology Research Overview  Medical Education Group Structure And Activities Performed  The Funding Channels Utilized By Medical Education Groups  Staffing Benchmarks For Medical Education Groups  Benchmark Medical Education Resources, Investment Allocation And Budget Allocation By Region And Program Type.  Trends In Grants To Professional Societies/Associations For Accredited And Non-accredited Education Programs  Future Trends In Medical Education Staffing & Investment Best Practices, LLC engaged 8 leaders from 6 top medical device companies through a benchmarking survey. This report captures insights across medical device industries.  New compliance, transparency rules and regulations have tempered the sponsorship of some medical education programs by medical device companies, as well as some third-party providers of such services.  This benchmarking study investigates emerging Medical Education trends at medical device organizations regarding funding, program types. It also informs Medical Affairs & Medical Education function leaders on the proper size, resourcing, and structure for this function or group.
  5. 5. Page | 5 Benchmark Class: Eight managers who support medical education at 6 medical device companies participated in this research. More than 50% of participants are at the level of director/ senior director, with another 20% being managers. Two-third of participants are from the U.S. Universe of Learning: 6 Companies Participated In Study
  6. 6. Page | 6 Medical Education Landscape Varies Greatly Across Sectors Medical Education requirements, standards and “boundaries” are in a state of flux. There are significant differences based on region, size of company, therapeutic area and Medical Device / Bio-pharm perspectives. Factors Shaping MedEd Perspectives Europe Requirements FDA & Safety Pressures Political Pressures Developing Markets Political Pressures U.S. Requirements Clinical & Medical Science Litigation Structural Forces Creating Changes CME Clinical Education – Disease State Awareness Medical Education – Product Specific Medical Tech Biopharma Size of Company Region of World Medical Device Therapeutic Area Operating under CIA
  7. 7. Page | 7 Key Findings & Insights The following key findings and insights emerged from this study.  A Hybrid Structure Is Favored for Organizing Medical Education Groups:  Half of medical device benchmark partners use a hybrid structure for their medical education groups. These companies have oversight at a corporate level, as well as at a business unit.  Medical education groups at 38% of device benchmark companies are part of a therapeutically organized area. Professionally, medical education is a part of a larger medical affairs group at majority of medical devices companies.  Medical Device Focus On Non-accredited Programs:  Device companies allocate 75% of the total Medical Education budget to non-accredited programs, of which 67% is for programs delivered by the companies.
  8. 8. Structure & Activities
  9. 9. Page | 9 Q. Please indicate which structure best describes the organizational approach of your medical education function and organization. As Medical Education Serves a Dual Role, Half of Benchmark Class Use a Hybrid Structure to Organize for Effectiveness % Respondents Half of the benchmark class prefers to use a hybrid structure that allows oversight by both corporate headquarters and a business unit. It also appears that many companies have abandoned the idea of a hub & spokes hybrid structure, which was used by 29% of respondents back in 2011.1 Centralized in headquarters country 12% Regional headquarters in U.S. & Europe 38% Hybrid: Corporate Headquarters & separate BU headquarters 50% N=8 Professional Medical Education Structural Approach 1PSM-269 Professional Medical Education Excellence: Structures, Resources, Services & Performance Levels to Optimize Pharmaceutical Education Groups, 2011
  10. 10. Page | 10 Medical Device Companies Invests More In Non-Accredited Programs % Respondents N=6 Q. Estimate the percent of your educational program budget allocated to these different program types Accredited programs (company delivered) 22% Accredited programs (independent /trusted Third- party Delivered) 4% Non-accredited programs (company delivered) 67% Non-accredited programs (independent /trusted Third- party Delivered 7% Non-accredited program investment averages about 74% of total program budget in the medical device sector with accredited program investment totaling around to 26%. Accredited programs (company delivered): 75th Percentile 40% Mean 22% Median 5% 25th Percentile 0% Accredited programs (independent /trusted Third- party Delivered) 75th Percentile 4% Mean 4% Median 0% 25th Percentile 0% Non-accredited programs (company delivered) 75th Percentile 90% Mean 68% Median 85% 25th Percentile 58% Non-accredited programs (independent /trusted Third- party Delivered 75th Percentile 8% Mean 7% Median 0% 25th Percentile 0% Budget Allocation by Program Type:
  11. 11. Page | 11 Corporate Perspective Global medical education services of my company 14% Country/regional medical education services of my company 14% Global medical education services of my business unit / division 43% Country/regional medical education services of my business unit / division 29% Q. Please note what corporate perspective you are reflecting with your responses. I am answering for: Benchmark Class Offers Variety of Perspectives on Delivery of Medical Education % Respondents N=7 Around 43% of medical device segment respondents brought global medical education perspective for a single business unit. N=7
  12. 12. About Best Practices LLC
  13. 13. Page | 13 Learn More About Our Company Best Practices®, LLC is an internationally recognized thought leader in the field of best practice benchmarking®. We are a research, consulting, benchmark database, publishing and advisory firm that conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by leveraging the best business practices, operating tactics and winning strategies of world-class companies. 6350 Quadrangle Drive, Suite 200 Chapel Hill, NC 27517 (Phone): 919-403-0251 www.best-in-class.com

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