Unit 1-2 Business Management - Orientation Day

1. UNIT 1/2 VCE BUSINESS
MANAGEMENT
ORIENTATION DAY

2. Unit 1/2 VCE Business Management
© Michael Allison
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• The RULES:
– Always bring your textbook and laptop and smartphone to class

3. Unit 1/2 VCE Business Management
© Michael Allison
Author’s permission required for external use
• The RULES:
– Lateness = 3 strikes policy
• E.g. bell 8.45, be here by 8.52 (7 minutes)

4. Unit 1/2 VCE Business Management
– Network access for Ruyton students?
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• Subject page on intranet…
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5. Unit 1/2 VCE Business Management
• Calendar indicates important dates…
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6. The Course

7. Course Content
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Unit 1 - Small Business
Management
Unit 2 - Communication and
Management
Area of Study 1
Introducing Business
Area of Study 2
Decision-Making and Planning
Area of Study 3
Day-to-Day Operations
Examination
Area of Study 1
Communication
Area of Study 2
Marketing
Area of Study 3
Public Relations
Examination

8. Course Content
© Michael Allison
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Unit 1 - Small Business
Management
Area of Study 1
Introducing Business
Topics:
• Features of organisations
• Objectives of organisations
• Types of businesses
• Contribution of small business to
the economy
• Internal environment of business
• External environment of business
• Ethics and social responsibility

9. Course Content
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Unit 1 - Small Business
Management
Topics:
• Motivation for starting a small
business
• Developing a business idea and
concept
• Forms of business ownership
• Buying an existing business vs.
starting a new business
• Choosing a location
• Human resource planning
• Financial planning
• Marketing planning
• Legal issues in starting a small
business
Area of Study 2
Decision-Making and Planning

10. Course Content
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Unit 1 - Small Business
Management
Topics:
• Legal considerations during day-to-
day trading
• Contents of the Trade Practices
Act
• Contents of the Consumer Affairs
Act
• Food handling laws
• Contract law
• Negligence law
Area of Study 3
Day-to-Day Operations

11. Course Content
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Topics:
• Objectives of communication
• Communication process
• Methods of communication
• Types of audiences
• Barriers to communication
Unit 2 - Communication and
Management
Area of Study 1
Communication

12. Course Content
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Topics:
• Objectives of marketing
• Market research methods
• Segmentation of markets
• Identifying target markets
• Creating a marketing plan
• The Marketing Mix (4P’s)
• The Product Life Cycle
• Evaluating marketing
Unit 2 - Communication and
Management
Area of Study 2
Marketing

13. Course Content
© Michael Allison
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Topics:
• Objectives of public relations
• The concept of an organisation’s
public
• Public relations tools and
strategies
• Evaluating public relations
Unit 2 - Communication and
Management
Area of Study 3
Public Relations

14. Course Content
• Types of assessments used for coursework…
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In-class
tests
Business
reports
Business
case studies
Business
plans
Group
presentation

15. Course Content
• For both Unit 1 and Unit 2, your final mark is determined by…
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Coursework,
50%
Exam, 50%
0% 50% 100%

16. In-Class Test Rules

17. In-Class Test Rules
• Writing time is conducted under the VCAA examination rules…
– No communicating with other students verbally or with body language
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– No asking questions to the teacher
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18. In-Class Test Rules
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• Mobile phones and devices:
– Any device that is capable of storing, receiving or
transmitting information is NOT permitted in the
room
– The teacher has the right to confiscate any such
device for up to 1 week
• Watches:
– You are NOT permitted to wear watches of any type
during tests
– Any watch taken into the room must be removed
and placed at the top of the table where it can be
clearly seen by the teacher

19. In-Class Test Rules
© Michael Allison
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• Calculators:
– You can only use a scientific calculator on
designated tests
• Unit 2: Marketing
– This is a calculator which does NOT have:
• Graphic, symbolic or programming
capability
• Extended memory for storing text
and/or symbols

20. In-Class Test Rules
© Michael Allison
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• Conditions of use:
– Calculator must be silent, hand-held and
contain its own power source
– You are entirely responsible for ensuring
adequate power supply to your calculator
– Any technical fault or battery failure during
tests will NOT be taken into consideration by
the teacher
– You may NOT borrow a calculator from
another student
– The teacher may check your calculator at any
point during a SAC

21. In-Class Test Rules
© Michael Allison
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• Stationary allowed:
– The teacher has the right to check your stationary at any time
– Dictionaries are NOT allowed
– You can use pens, pencils, highlighters, erasers, sharpeners and rulers only
– Stationary can NOT be shared with other students during a SAC

22. In-Class Test Rules
© Michael Allison
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• Stationary allowed:
– Pencil cases can only be brought in if they are transparent
– Correction liquid/tape can NOT be brought into the exam room

23. In-Class Test Rules
• Invalid excuses for an extension include, but
© Michael Allison
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are not limited to:
– Work for other subjects
– Excursions for other subjects
– Sporting commitments (either TGS or
non-TGS related)
– Any co-curricular activity

24. In-Class Test Rules
• Injury or illness will entitle you to an extension
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only if:
• A medical certificate has been
provided by a doctor
• A letter from a parent has been
provided explaining your absence
• Approval has been given from the VCE
Committee

25. In-Class Test Rules
© Michael Allison
Author’s permission required for external use
• Arriving late:
– You will be allowed to sit a test if you arrive
up to 10 minutes after the scheduled start of
writing time
– You will NOT be given extra writing time and
you must cease writing at the scheduled
finish of writing time
– If you arrive after 10 minutes or fail to turn
up at all you will not be able to sit the SAC at
another time until:
• A medical certificate has been provided
by a doctor
• A letter from a parent has been
provided explaining your absence
• Approval has been given from the VCE
Committee

26. In-Class Test Rules
© Michael Allison
Author’s permission required for external use
• During tests:
– You must only use either:
• Pencil
• Blue pen
• Black pen

27. In-Class Test Rules
© Michael Allison
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• During tests:
– You must only write in the space provided – anything written elsewhere will
NOT be assessed

28. In-Class Test Rules
© Michael Allison
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• During tests:
– You can NOT leave the exam room once you have received your paper
including, but not limited to, reasons such as:
• Bathroom breaks
• Re-filling of drink bottles
• Forgotten calculators and/or stationary
• To see another teacher or student

29. What is the Question
Asking me?

30. What is the Question Asking me?
• In Business Management, the type of question asked will determine how you
© Michael Allison
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structure your answer…
Term Definition
Compare/
Contrast
Noting the points of similarity and difference.
 Define Term A
 Define Term B
 Similarity between Term A and Term B
 Difference between Term A and Term B.
Define State the meaning of a term.
Describe Provide a detailed account of something.
Discuss Examine an issue and state arguments or opinions covering both sides of the
issue.
 Strengths vs. weaknesses
 Advantages vs. disadvantages
 Arguments for vs. arguments against
 Pros vs. cons.

31. What is the Question Asking me?
• In Business Management, the type of question asked will determine how you
© Michael Allison
Author’s permission required for external use
structure your answer…
Term Definition
Distinguish To recognise or show points of difference.
 Define Term A
 Define Term B
 Difference between Term A and Term B.
Evaluate/
Analyse
Perform a discussion of the topic (see Discuss above) plus:
 Provide your opinion; or
 Provide a conclusion; or
 Provide a recommendation.
Explain To make the meaning of something clear and understandable.
Identify Determine or establish as being a particular thing. To demonstrate the key
characteristics or features.
Justify Provide reasons for your choice or selection.
Outline Provide a brief description of the term or topic.
Recommend To provide a suggested solution and be able to present and state facts, ideas or
feelings appropriate to back-up your recommendation.

32. Holiday Work

33. GASP and Public Relations
• Public relations is the relationships an organisation
establishes with the media and public to create favourable
reports about the business and its products
© Michael Allison
• What is Public Relations?
Author’s permission required for external use

34. GASP and Public Relations
• Objectives of Public Relations:
– Increase demand for products and services
– Improve the organisation’s image and reputation
– Gain an edge over competitors
– Create goodwill in the community
– Enhance the organisation’s credibility
© Michael Allison
– Increase customer base
– Increase sales and profits
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35. GASP and Public Relations
• A business has a range of public relations tools at its disposal:
© Michael Allison
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– Free publicity
– Community relationships
– Lobbying
– Public information
– Media releases
– Media interviews and press conferences
– Brochures, pamphlets and newsletters
– Open days and tours
– Sponsorship

36. GASP and Public Relations
Free publicity
• Where the business liaises with the media to run a
“story” about itself and its products
• The organisation receives free publicity and doesn’t have
to advertise, e.g.
• Appearance on TV show
• Product launch
• Store opening
• Interview with newspaper
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• Public relations tools…
Author’s permission required for external use

37. GASP and Public Relations
Media Release
• Where business prepares an item of news or information
and distributes it to the media
• The purpose is to inform the media of an announcement so
the media will provide free publicity and favourable press
© Michael Allison
• Public relations tools…
Author’s permission required for external use

38. GASP and Public Relations
Sponsorship
• Where a business provides financial support to a team,
• The business usually gets naming, merchandising or
© Michael Allison
• Public relations tools…
organisation or event
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image rights
• The business seeks to associate itself with the team,
organisation or event

39. GASP and Public Relations
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• Who is GASP?
– Fashion retailer
– Expensive products
– Targets a “fashion forward” consumer
– Sponsors celebrities such as…

40. GASP and Public Relations
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• Public relations disaster…

41. GASP and Public Relations
© Michael Allison
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• Public relations disaster…

42. GASP and Public Relations
© Michael Allison
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• Public relations disaster…

43. GASP and Public Relations
© Michael Allison
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• Holiday work…

44. GASP and Public Relations
• Please sign the email sheet so you can access the materials…
© Michael Allison
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45. Holiday Work
• Resources needed for holidays…
© Michael Allison
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