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Competitive Analysis: Competitor Landscape
LEGACY EMERGING
DIRECT
INDIRECT
9
Phorena One (110V/240V) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Philips Hue Beyond (110V) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Philips Mijia (240V) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Yeelight Galaxy Color (240V) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Competitive Analysis: Product Feature Comparison
COMPARED AGAINST SMART CEILING LED
Dimmable
Color
TunableWhite
WarmWhite
CoolWhite
Ra95MedicalGrade
Widest2200K-6500K
CircadianLighting
Helptosleep
Wakeyouup
Nightlight
MobileApp
Controllightwithvoice
AlexaBuilt-inSpeakers
StreamMusic
5minInstallation
Donotrequiresmarthub
International110V-240V
WallMountOption
AmbientLightSensor
MotionSensor
Anti-TheftSensor
SeismicActivitiesSensor
NoiseSensor
AmbientLightSensor
UVSensor
IRTemperatureSensor
TemperatureSensor
HumiditySensor
BarometricPressureSensor
tVOCSensor
eCO2Sensor
10
Advanced Air Monitor Safety
Phorena One ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
uHoo ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Airthinx ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Airthings Wave
Plus
✓ ✓ ✓ ✓ ✓ ✓
Awair Element ✓ ✓ ✓ ✓ ✓
Netatmo Aircare ✓ ✓ ✓ ✓
No. of Features 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
COMPARED AGAINST TOP SMART AIR QUALITY MONITORS
Temperature
Humidity
Pressure
tVOC
eCO2
IndoorAirQuality(IAQ)
AmbientLightSensor(ALS)
UVIndex
PM10Index
PM4Index
PM2.5Index
PM1.0Index
10μmConcentration
4μmConcentration
2.5μmConcentration
1.0μmConcentration
0.5μmConcentration
IRTemperatureCeilingLevel
SoundPressureLevel(SPL)
Motion
MotionDirection
MotionSpeedm/s
Anti-theftTampering
SeismicActivities(MMIScale)
Radon
CH2O
DewPoint
CO2
NO2
Ozone
IRTemperatureFloorLevel
Competitive Analysis: Product Feature Comparison
11
LED design for HEALTH
Bess Ho
Chief Product Executive
bess@phorena.com
PHORENA
13
Lighting Design

Science + Health

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Competitor Analysis

  • 1. Competitive Analysis: Competitor Landscape LEGACY EMERGING DIRECT INDIRECT 9
  • 2. Phorena One (110V/240V) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Philips Hue Beyond (110V) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Philips Mijia (240V) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Yeelight Galaxy Color (240V) ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Competitive Analysis: Product Feature Comparison COMPARED AGAINST SMART CEILING LED Dimmable Color TunableWhite WarmWhite CoolWhite Ra95MedicalGrade Widest2200K-6500K CircadianLighting Helptosleep Wakeyouup Nightlight MobileApp Controllightwithvoice AlexaBuilt-inSpeakers StreamMusic 5minInstallation Donotrequiresmarthub International110V-240V WallMountOption AmbientLightSensor MotionSensor Anti-TheftSensor SeismicActivitiesSensor NoiseSensor AmbientLightSensor UVSensor IRTemperatureSensor TemperatureSensor HumiditySensor BarometricPressureSensor tVOCSensor eCO2Sensor 10
  • 3. Advanced Air Monitor Safety Phorena One ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ uHoo ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Airthinx ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Airthings Wave Plus ✓ ✓ ✓ ✓ ✓ ✓ Awair Element ✓ ✓ ✓ ✓ ✓ Netatmo Aircare ✓ ✓ ✓ ✓ No. of Features 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 COMPARED AGAINST TOP SMART AIR QUALITY MONITORS Temperature Humidity Pressure tVOC eCO2 IndoorAirQuality(IAQ) AmbientLightSensor(ALS) UVIndex PM10Index PM4Index PM2.5Index PM1.0Index 10μmConcentration 4μmConcentration 2.5μmConcentration 1.0μmConcentration 0.5μmConcentration IRTemperatureCeilingLevel SoundPressureLevel(SPL) Motion MotionDirection MotionSpeedm/s Anti-theftTampering SeismicActivities(MMIScale) Radon CH2O DewPoint CO2 NO2 Ozone IRTemperatureFloorLevel Competitive Analysis: Product Feature Comparison 11
  • 4. LED design for HEALTH Bess Ho Chief Product Executive bess@phorena.com PHORENA 13 Lighting Design
 Science + Health