CHROMOS Group AG is a leading solution provider for the graphic arts industry, packaging industry, food and beverage industry, photo, film and broadcast industry, medical and pharmaceutical industry as well as processing industries.
2. 2
Founded 1946
Family owned
corporation,
Owner managed in the
3rd generation
170 employees
Head office in
Dielsdorf, Switzerland
Sales offices in
Germany, Austria and
Sweden
Several 1'000
customers in
Europe and
worldwide
Portfolio with
more than 70
brands
Group turnover
150 mln. CHF
Facts and Figures
3. 3
May 3rd 1946
Founding of Chromos
AG by Paul A. Broglie
1946 2020
Company milestones
1954
Founding of
Chromos GmbH
Germany
1972
Rolf Broglie
joins the company
1982
M+A AB Kelva
1997
M+A ERNO Holding und
FUJIFILM (Switzerland) AG
2008
M+A Imsag
Maschinen AG
M+A Reico
Germany + Austria
2009/2010
Daniel and Christian
Broglie take over
operational
management
2017
Integration of AB Kelva
into Imsag AG
2015
M+A Videal
July 1st 2020
Chromos AG and
FUJIFILM
(Switzerland) AG
merge into CHROMOS
Group AG
2018
Integration of Imsag AG
into Chromos AG
Rolf Broglie resigns from
the Board of Directors
5. 5
Our primary target markets
Beverage
Food
Graphics
Industry
Packaging
Photo
Film
Broadcast
Manufacturing
Industry
Pharma
Medical
6. 6
Value proposition
▪ We are an international group of companies with offices in German-speaking countries (DACH) and clients and suppliers
worldwide. Our expertise in the global market allows us to maintain a strong position.
▪ Renowned manufacturers choose us to represent their products because they trust in our ability to secure the best possible
share of the market. We validate their trust by offering expertise, passion and tireless commitment and creativity.
▪ We play a leading role: Our modern technologies, cross-sector expertise, balanced and needs-oriented offer, as well as our
foresighted actions make us stand out from our competitors.
▪ We build bridges in the triangle connecting ourselves, our clients and suppliers. In a dialog based on trust, we are a driving
force that offers advice on the day-to-day running of businesses, while also proposing new business ideas, paving the way
toward steady growth and successful partnerships.
▪ We know the markets and needs of our clients and suppliers. We act with foresight in view of future changes. We are
always flexible and able to adapt our offers and processes accordingly. In every situation, our clients feel safe in the
knowledge that with us, their challenges are in good hands.
9. 9
Printing Division – Highlights
Commercial sheet-
and -roll printing
with the global brands
RMGT and HP Indigo
for impressive quality
and a wide range of
applications
Label, packaging and
folding carton
printing
to fascinate brand
manufacturers and
increase growth rates
Printing materials
Full-range supplier in
the prepress and
pressroom
Europe-wide spare
parts warehouse
RMGT
for sufficient stockpiling
and fast deliveries
HP Indigo Demo and
Training Center
One of three European
training centers to
inspire interested parties
with technology and train
users
10. 10
Printing Division – Offers and services
▪ Service overview
• Providers of complete solutions for pre-press, presses and pressrooms
• Swiss training center for HP Indigo
▪ Product overview
Pre-press
• Production software
• CtP imagesetter
• Plate development
• Printing plates
• Printing plate chemistry
• Measuring technology
Printing machines
• Digital sheet-fed printing
• Digital web printing
• Offset printing systems
• LED UV retrofit systems
Pressroom
• Rubber wipes
• Press rollers
• Printing inks
• Fountain solution
additives
• Laundry detergents
• Paints
• Spray powders
• Silicones and glues
• Printing aids
• Measuring technology
Additional processing
• Cutting
• Jogging
• Stacking
• Pile turning
• Conveying
12. 12
Printing Labels – Offers and brands
▪ Service overview
• Chromos GmbH Augsburg as a center of excellence for Germany, Austria, Switzerland
• All types of label and packaging printing
▪ Product overwiew
• Conventional printing and finishing machines
• Digital printing and finishing machines
• UV printing, offset printing, flexo printing machines
• Packaging printing machines
• Laser cutting
▪ Brands
CH/AT
DE
14. 14
Packaging Division – Highlights
Films
Complex
composite film
solutions for high-
end packaging
Inks and coatings
Finishing and
additional functions
for labels and
packaging
Prepress
All process
components for an
efficient workflow
Process control
Systematic quality
assurance with and
personalized
solutions
Cleaning
Systematically
efficient for
production, health
in the working
environment and
environmental
protection
15. 15
Packaging Division – Offers and services
▪ Service overview
• General consultancy and sales
• Technical support, tutorials / trainings / workshops, service and maintenance
• Active participation in various associations (SOLV, SVI, Flexo Suisse)
▪ Product overview
Pre-press
• CtP imagesetter
• Pretreatment equipment
• CtP plates
• Pre-press + proofing solutions
Pressroom
• High barrier films
• Anilox rollers
• Flexo + gravure inks
• Doctor blade
• Cliché + assembly tapes
• Cleaning
• Distillation plants
• Mixing and dosing systems
Additional processing
• Waste handling systems
• Ultrasonic drying technology
• LH & LF laminating adhesives
• Hot and cold sealants
• Hot melt
• Coatings
16. 16
Packaging Division – Brands
Printing systems and
materials
Barrier films and
specialties
Adhesives
Paints
18. 18
KELVA Web Cleaning – Offers
▪ Field of activity
• Leading provider of web and sheet cleaning systems
• Production sites in Switzerland, Germany and Holland
• Specific solutions for newspaper printing, corrugated cardboard, tissue, fleece,
film, glass, label printing and more
• Over 6,000 installations worldwide
▪ Range of services
• Contact and contactless cleaning systems
• Diaphragm pumps
• Web tension regulator
20. 20
FUJIFILM Photo Division – Highlights
Rediscover
photography
Medium format
with 102
megapixels and
image stabilizer
Photography in
Motion
Professional
powerhouse with 5-
axis image stabilizer
The one and only
The weatherproof
premium compact
camera
Instax instant
photography
Mini, but with
memories in full
size
FUJI.CH
More than just a
photo service
21. 21
FUJIFILM Photo Division – Offers
▪ Field of activity
• Official Swiss representative of FUJIFILM photo products since 1960
• Supplier for photo retailers, wholesalers and online retailers
▪ Range of services
• FUJIFILM X and GFX mirrorless cameras, lenses and accessories
• INSTAX instant cameras and films
• Printing systems for commercial photo production
• Photo books, posters, wall decorations, photo gifts and other laboratory products
• Repairs and support
23. 23
Service – Offers and services
▪ Field of activity
• 40 highly qualified service technicians for CH, LI and A.
• Technical services for all leading printing press brands and systems, from pre-press to pressroom
• Exclusive service partner of HP Indigo in CH and A including project planning, application consultancy,
installation and instruction as well as certified training
• Turnkey service for all packaging, coding and label systems
• European spare parts hub for RMGT offset printing machines
▪ Range of services
• Repairs, servicing, preventive and on-going maintenance
• Project planning and new assembly
• Training and technical instructions
• Handling and commissioning
• Manufacture and procurement of spare parts
25. 25
Industrial Division – Template for Cross-Selling
1. Main product categories
2. Services
3. Main markets
4. Main applications
5. Sales territory
6. Sales channels
7. Turnover split
8. Main suppliers
9. Main competitors
10. Our market position and USP’s
11. Key customers
26. 26
Industrial Division – Subdivisions
Highspeed-Video
Motion analysis in
R&D and
production
Machine Vision
Optical quality control
and monitoring in
production
Broadcast + Video
Swiss television
almost exclusively
uses FUJINON high-
performance lenses
Collaborative
Robotics
Highly flexible and
programmed in one
hour
Coding
Product coding and
marking with laser in
300 milliseconds.
27. 27
Industrial Division – Highspeed Video
Cameras
Fast movements
visualized easily in
slow motion
Lenses
Wide range of
lenses for many
applications
Lightning
Ultra-bright light for
optimal high-speed
recordings
Services
Training, rental,
calibration and
repairs
Software
Evaluation,
measurement and
data analysis in
R&D
28. 28
Highspeed Video – Line up Highspeed Cameras
Classic Highspeed Camera
Good for ultra fast movements
• Many Frames per second Full
Resolution1600x1200px <8000fps
• Reduced Resolution <30000fps
• C, F and EF Mount
• Only short recordings max 3-10 sec.
• Possibilities of ext. Trigger, Sync in/out, etc
• Usally High G protected
Bohrer Schuss
Tinte
Mobile and/or long recording Highspeed Camera
Good for long recordings combined withmobile and easy use.
• Up to 500 to 2000 fps with reduced resolution
• Easy use and very mobile
• C, F and EF Mount
• Long recordings possible from some minutes up to hours
• Some possibilities of ext. Trigger, Sync in/out, etc
Rohr schneiden Butterverpackung Labeling
Differend Speeds
29. 29
Highspeed Video - Lights
• Many types and variants of lamps
• Most of the lamps can be synchronised
• Differend light sources LED and LASER
• Many levels of power, colours and wavelengths
30. 30
Highspeed Video - Software
• Possiblities to track 1-D, 2-D, 3-D movements
• PIV (Particle Image Velocity, Cellule and Particle tracking)
• Image stabilisation, Circle center, 3 or 4 angles
• Export to Excel, LabView, MatLab
Watch Movements Shockwaves Particle
Watch measurement
31. 31
Highspeed Video - Main Markets
▪ Watch industry
▪ Military
▪ Medical
▪ Packing
▪ Schools and Universities
▪ All kind of Industries like Tool manufactures, Food, Steel, construction, Train
32. 32
Highspeed Video – Main applications
▪ R&D
▪ Quality improvement
▪ Testing
▪ Create Basic Knowledge
▪ Process control
▪ Process understanding
▪ Efficiency increasing
▪ Measurement
▪ Comparing
Our Youtube Playlist about Highspeed Applications
33. 33
Highspeed Video - Sales territory and Sales channels
▪ We sell our products throughout Switzerland and distribute the products in B2B
direct sales
34. 34
Main Suppliers
Entry to Mid Class Segment 100fps to 10000fps
Swiss manufacture
Classic and (mobile) Long record systems
High-G Models available
Mid to Highend Class Segment 3000fps up to 100000fps
Made in Pasadena, LA, USA
Classic and streaming systems
High-G Models available
Entry to Mid Class Segment 100fps to 3000fps
Made in USA
Classic and streaming systems
Ultra mobile
35. 35
Main Suppliers
• Made in Germany
• LED Lights for every Situation
• Customable
• Made in Finland
• Laser Light Source for very bright Objects (Welding, Schliern, PIV)
• Customable
36. 36
Main competitors
• Market leader
• Mid to Ultra high end Cameras
• 500fps up to 1‘000‘000 fps
• No local distributor
• Very good cameras, but expensiv and big bodies
• Mid to high end Cameras
• 500fps up to 100000 fps
• No local distributor
• Very light sensitiv sensors
• Good cameras, but expensiv and big bodies
37. 37
Our market position and USP’s
▪ Number one in Switzerland with 85% Marketshare
▪ Local support in three languages
▪ Good and reactive Service
▪ Short ways to the customers
▪ Rent services
▪ Local trainings and consultings
▪ Videal as THE brand for Highspeed in Switzerland
39. 39
Industrial Division – Broadcast & Video
Broadcastlenses
High-performance
lenses also for Swiss
television
Cinema lenses
High-precision
lenses for filming,
maximum flexibility
thanks to zooms
Lens accessories
Converters, image
stabilisers and rear
camera controls
Projectors
Ultra-short throw
projector for
exhibitions, fairs and
offices
Battery systems
Reliable batteries for
portable broadcast
cameras
40. 40
Industrial Division – Machine Vision
Industrial cameras
High-quality
cameras for use in
R&D and production
Lenses
Largest selection of
lenses, especially for
optical measurement
Lighting
The right lighting for
every application
Accessories
Ensure system reliability
even in harsh
environments
Software
Our new deep
learning software
Retina enables new
applications
41. 41
Industrial Division –Machine Vision cameras
Standard area scan
cameras
Worldwide market
leader Basler with
roughly 400 models
Smart Cameras
Worldwide market
leader Cognex with
Insight serie
Line scan cameras
Web inspection for
plastics, papers,
foils, films
3D cameras
• ToF
• Stereo Vision
• Laser scanning
Board level cameras
Ultra compact at very
low cost (no housing)
New
42. 42
Industrial Division – Machine Vision lenses
Standard lenses
Fix focus with C- and
F-mount
Zoom lenses
Modular macro
zoom lenses and
macro lenses for
varying product size
Telecentric lenses
Ultra precise lenses
for optical
measurement and
alignment
Accessories
Extenders and close-up
accessories
Board lenses
Ultra compact lenses
with S-mount (M12),
perfect fit with Basler
board level cameras
43. 43
Industrial Division – Machine Vision software, lightning, optical filter and hosuings
Lightning
The right lighting for
every application
Protection housings
Ensure system reliability
even in harsh
environments
Software
Traditional
Software
Cognex VPro and
EVT EyeVision
Deep Learning
Retina and Cognex
Vidi (with IPC) and
Insight smart
cameras with
Cognex Vidi
Optical filters
Huge variety for
Machine Vision
needs
Cables and cards
Power, I/O and data
cables as well as Pci
framegrabbers
44. 44
Industrial Division – Machine Vision setup
Interface
Electronic
Trigger
Sensor
Trigger
Pixeldata
Power
(Aux)
Control / Trigger
Power
Image data
Camera with C-, S-, F-
or M42-mount
Lens
and
filter
I/O
Light
Power Supply
(24VDC or 220VAC)
Object
Software
45. 45
Industrial Division – Machine Vision services
Test Service
Enabling the customer to validate a new system
Consulting
Suggesting Solutions based upon customer information
Training
Software training
Repair service
Always done by suppliers
Feasability studies
Will be promoted in future
46. 46
Industrial Division – Machine Vision
Main markets
✓ Medical, pharma
✓ Metall
✓ Food & Beverage
✓ Watch (Metrology)
✓ Sports
✓ R&D, education
Sales channels
✓ Direct to OEM’s, education
✓ Endusers through integrators (including engineering, training, after-sales service)
Main suppliers
✓ Basler, Fujinon, Computar, Kowa, Moritex, Smart Vision Lights, Midwest Optical, Autovimation
Main competitors
✓ Distributors: Stemmer Imaging (largest in Europe), Fabrimex, CL Electronics
✓ Camera manufacturers: IDS, FLIR, Baumer
Sales territory
✓ Switzerland and Liechtenstein
Main applications
✓ Surface inspection
✓ Metrology
✓ Code Reading
✓ Color inspection
✓ Position inspection (robotics)
✓ Fluorescence
49. 49
Our market position and USP’s – Machine Vision
✓ In the top 3 with a market share of > 30% (w/o Smart Camera and Software market)
✓ Experienced and trusted partner since about 35 years
✓ Local sales team with good consulting and support in three languages
✓ Test service
✓ Product portfolio with leading edge suppliers, mostly among the top 3 in the world
✓ «One stop shopping» partner for our customers with very good price / performance ratio
✓ Custom products and solutions
50. 50
Industrial Division – Collaborative Robots (Cobots)
Collaborative
Robots (Cobots)
Flexible and mobile
use without
protective fence
UR+ Products
Certified
accessories for
quick and easy
programming
Vision Systems
2D, 3D and Deep
Learning Camera
Systems
Services
Rental, training,
workshops, as well
as live and online
cobot
demonstrations
After-Sales
Maintenance, repair
and calibration for
collaborative robots
51. 51
Industrial Division – Cobot services
Rental
For testing and validating the solution
Consulting
Suggesting solution based upon customer information (OEM and education)
Training
Certified training center (starting around July 2022)
After sales service
Maintenance, repair and calibration
Software programming
Service for URCap programming (done by a partner)
Feasability studies
Is done by our integrators
CE certification and risk analysis
Is done by our partners
52. 52
Industrial Division – Collaborative Robots (Cobots)
Main markets
✓ Medical, pharma
✓ Metall
✓ Food & Beverage
✓ Watch
✓ Electronic
✓ R&D, Education
Sales channels
✓ Direct to OEM’s, education
✓ Endusers through integrators (including engineering, training, after-sales service)
Main suppliers
✓ Universal Robots, OnRobot, Robotiq, Cognex
Main competitors
✓ Cobots only: Techman (Omron), Doosan, Hiwin, Fruitcore, Franka Emika
✓ FANUC, ABB, KUKA, Stäubli, Yaskawa
Main applications
✓ Pick & Place
✓ Quality Control
✓ Welding
✓ Palettizing
✓ Assembling / Lean Management
✓ Polishing, grinding
✓ Dosing
✓ Machine Tending
55. 55
Our market position and USP’s - Cobots
✓ Probably In the top 3 with a market share of > 25%
✓ Local sales with good consulting and support in three languages
✓ Network with strong integration partners
✓ Large variety of plug & play accessories UR+
✓ Local after-sales team
✓ Rental service
✓ Academy services: workshops and trainings
57. 57
Value Proposition - What do we stand for?
Our solutions, our Expertise
and our personal Engagement
enable Industrial Customers to do it quickly,
make sustainable Investment decisions
and subsequently guarantee reliability
Reproducibility in the application
58. 58
Industrial Division – Coding
Inkjet printers
Product identification
drawing with inkjet
printers
Thermal transfer
printers
The printers for
flexible data and
applications
Labeller
Label your products
and pallets
Laser
Fast marking of
many products with
laser (fibre, CO2,
UV)
Workflow software
Always print the
correct code even
under difficult
conditions
59. 59
3D Solutions – Highlights
3D Printing
From filigree to
large format 3D
printing systems
with First Mover
Advantage
3D Scan
Fast and On-Site
Data acquisition
3D Materials
Powder, filaments,
resins, with special
effects and
properties
3D Solutions
Project support with
technical consulting
for the introduction
of additive
manufacturing
methods
3D Academy
Fundamental and
Experienced
Workshops including
know-how transfer
with access to
technology platform
and networking
community
60. www.chromosgroup.ch
Thank you for your interest
CHROMOS Group AG
Niederhaslistrasse 12
CH8157 Dielsdorf
Phone: +41 44 855 50 00
Fax: +41 44 855 51 10
Email: info@chromosgroup.ch
Bernard Genoud
Sales Vision Sytems & 3D Solutions & Robotics
Phone: +41 79 851 39 04
Fax: +41 44 855 51 10
Email: bernard.genoud@chromosgroup.ch