The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AAHOA's Women's Conference 2015
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Benu Aggarwal grew Milestone Internet Marketing from her living room to four global offices with 300 employees, learn the curves in the road that led her to become a hospitality digital marketing leader. Benu fought her way to the top in a male dominated industry- learn her professional tips for success and what she does not allow to stand in her way of being the best. Additionally, hear how she prioritizes the growing life and work demands that face entrepreneurs today. Learn directly from an entrepreneur the keys to be successful personally and professionally
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The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AAHOA's Women's Conference 2015
- 1. THE JOURNEY OF A WOMAN ENTREPRENEUR: INNOVATION, LEADERSHIP & BALANCE Benu Aggarwal President and Founder Milestone Internet Marketing benu@milestoneinternet.com
- 2. Milestone Confidential Curiosity and Ambition NewYorkCity TimesSquareSouth Hotel Chains Management Companies Independent Hotels/Groups Branded Hotels Preferred Vendor Preferred Vendor Preferred Vendor Live Life to the Fullest
- 3. Milestone Confidential My Journey: Innovation, Leadership and Balance
- 4. Milestone Confidential What is Milestone Today? Digital Marketing Software and Services Silicon Valley ~ Chicago ~ DC – India 240 employees ~ 1950 hotels ~ 175+ Awards Unalytix Dashboard and Analytics
- 5. Milestone Confidential Our Customers ~ Over 1,950 Hotels and Retail Hotel Chains Ownership Groups and Management Companies Independent Hotels/Groups Retail Milestone acquired Micros eCommerce (former TIG Global) from Oracle in Sep. 2015
- 7. Milestone Confidential Always Return High ROI
- 9. Milestone Confidential Journey In India – Trying to create my Identity Your confidence – Making the best out of every opportunity Park Hotel New Delhi Sheraton New Delhi
- 11. Milestone Confidential First Job – Not Taking No for An Answer Selling Vacuum Cleaners Pizza Hut Coupons Fixing my desk First 4-7 days in US Sales, Front Desk, Revenue Management Revenue Management SV Hotels Sales & Marketing 2 years in US
- 12. Milestone Confidential Know What You Want and Discover Your Passion Milestone Office Started at 4 a.m. Office Alone Long Day Computer classes Picking up my son Sales calls Meeting clients Accountin g Design Building House
- 13. Milestone Confidential “The Only Way to Do Great Work is to Love What You Do”
- 14. Milestone Confidential Have courage to follow your intuition and heart Moved at home - when I had my second kid Milestone Office Lobby & Waiting Area Offices Office Number 2 – 1999 – 2004
- 16. Milestone Confidential Curiosity and Ambition - Ability to connect dots • Taking red eye • Speaking 50+ in one year (AHLA and AAHOA) • Published books • Managing kids • Building house Sima Patel Tina Patel Bina Patel Vijay Patel Alkesh Patel Chris Conley Ray Patel Kirk Tarun Patel Dilip Patel
- 17. Milestone Confidential Taking Calculated Risks Milestone Office Kchitiz and design Sales & Finance Benu’s Office Office Number 3 – 2005 – 2006
- 18. Milestone Confidential Well Cannot Run Business Out of Home Office #4
- 19. Milestone Confidential Established India Office Ahmedabad Office Insight
- 22. Milestone Confidential Milestone Today Have courage to follow your intuition and heart
- 23. Milestone Confidential How did it happen?
- 24. Milestone Confidential Tips for Success Your Confidence – Embracing every opportunity Don’t take no for an answer Challenge your comfort zone Have the courage to follow your intuition and heart Know what you want and discover your passion Curiosity and Ambition - Ability to connect the dots Taking calculated risk
- 26. Milestone Confidential Speak with Confidence = Knowledge + Practice + Experience (Countless Speaking Engagements)
- 27. Milestone Confidential Invest in Training and Development Search Engine and Technology Conferences
- 28. Milestone Confidential Create Culture Review system, transparent reward system, 360* appraisals, challenging all processes that slow us down.
- 30. Milestone Confidential Hire Quality Talent and Build Strong Teams
- 31. Milestone Confidential “Focus on your actions. You can not control results or worry about the destination”
- 32. Milestone Confidential Convert Every Challenge into an Opportunity
- 33. Milestone Confidential Plan Your Day – Weekly, Monthly and Daily Goals
- 34. Milestone Confidential How Do You Lead Effectively? Invest in Training and Development Focus on converting every challenge into opportunity Speak with Confidence Hire Quality Talent and Build Strong Teams Plan – Weekly, Monthly, Quarterly, Yearly Create Culture Organization Goals, Mission & Vision
- 35. HOW DO YOU BALANCE WORK, FAMILY AND YOU?
- 36. Milestone Confidential Positive and Negative
- 37. Milestone Confidential We Fall into a Combat Mentality
- 38. Milestone Confidential Feeling Guilty, Feeling Low, Letting It Go, Getting Too Comfortable
- 39. Milestone Confidential We Get Hooked Lose Sight
- 40. Milestone Confidential Change Your Priorities • P14.jpg • Live your dreams - you only live once, so live life to the max • Grass is greener on the other side, blossom flowers on your side • Learn from mistakes & avoid traps • Stay hungry, stay foolish
- 41. Milestone Confidential Thank You Questions? www.milestoneinternet.com blog.milestoneinternet.com http://twitter.com/milestonemktg http://www.facebook.com/Milestoneinc Shanelle Thadani Stephen Fitzgerald
- 43. Milestone Confidential What Is Important to Your Customer?
Editor's Notes
- Wanted to be a doctor, Did my MBA? 7 to 8 pictures – parents, wedding, childhood, school, Work, did not become doctor, Married Smart, My story – what did it take to build Milestone? Marry Smart
- Add Picture of Selling Vacum Cleaner, Pizza Hut Coupon – day 4 and 7th in USA, Fixing my Desk , Biltmore hotel did not hire – very heavy accent From Desk Training, Writing for AAHOA Sales Training Revenue Management SV hotels Collaterals Sales Marketing It was not part of my job but was needed to get job done..
- Taking Computer Classes My Son = Aditya Picture Sales Calls, Accounting, Design,
- Sima, Vijay Dilip Chip Tarun PATEL Hema Ray Alkesh Kirk Vimal Bina Speaking's 100+ in one year (AHLA and AAHOA) Taking Redeye – speaking, managing kids, pictures of sima, Dilip, Vimal, Tarun, Ray, Chip, Hema, AHLA, AAHOA Speaking's, Sima, Dilip, Vimal, Best Western Book Picture of kids Some activities
- Anil Joined Milestone
- Fix current One
- – Speaking's, Establish DNA, Organization Goals, Mission/Vision, Scale Services, Inspire others to lead- Idea, Innovation, Scale and Process, DNA SMART Goals Every single minute is important Challenge status quo Sharpen your self Networking Establish Role models Your confidence – Do not take no for an answer Sharpen your leadership skills
- 1000 + Speaking's Search, Lodging, Inspirational Always speak on different topic – Helped me learn and recognized as industry leader in search Why direct answer resulted in to FAQ? http://searchengineland.com/google-search-for-fun-facts-serves-up-random-qas-via-dynamic-answer-box-229604 http://searchengineland.com/optimizing-google-quick-answers-box-215037
- High Performance Culture Customer Satisfaction Innovations Financial Objectives Personal Growth
- Put Miletsone Employee Pictures – Add picture of Milestone employees – Selin and India and Here
- Free your mind without putting constraints – Challenge, problems are created by us, opportunities are created by people who wants to do well
- Today’s biggest unmet challenge of leadership is not learning more about what to do, it is learning how to make sure that what is known is done.” Invest in Training and Development Inspire others – Idea leads to Innovation, If successful, We Scale by creating process+ checklist, We follow-through to ensure proper execution Multiplier Today’s biggest unmet challenge of leadership is not learning more about what to do, it is learning how to make sure that what is known is done.”
- Fat Women, Feeling low, feeling that they are not smart, Feeling guilty and feeling too comfortable with what you know..
- Cooking whole day Entertailing whole day