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Prototyping and Field Evaluation as Risk Mitigation in Mobile Product Development

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bentley79
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In order to develop a successful mobile application, it is necessary that the experience fits into people’s lives and solves real problems that they face. In Motorola Labs, we often finish exploratory ethnographic work with hundreds of design ideas for new mobile experiences. In order to identify those with the most value, we prototype key components of these ideas and test them with real people in their daily lives. I’ll talk about our strategies for rapid prototyping and field evaluation using examples from our work on the Ambient Mobile Communications program.

Technology
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PROTOTYPING AND FIELD EVALUATION AS RISK MITIGATION IN MOBILE PRODUCT DEVELOPMENT Frank Bentley Motorola Applied Research and Technology Center
In fewer words… ,[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Preface ,[object Object],[object Object]
Social Media Research Lab ,[object Object],[object Object],[object Object],[object Object]
How we get ideas… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We collect and analyze data… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Design ideas based in real data
Research questions to mitigate risk ,[object Object],[object Object],[object Object]
What we build: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples:
How we test: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Ambient Mobile Communications ,[object Object],[object Object],[object Object]
Ambient, defined… ,[object Object],[object Object],[object Object]
Case study: Ambient Mobile Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Location Sharing Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motion Presence (2006) ,[object Object],[object Object],[object Object],[object Object]
Motion Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motion Presence: Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risk Mitigated… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music Context Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music Presence (2005) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Music Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music Presence Findings ,[object Object],[object Object],[object Object],[object Object]
Risk Mitigated… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Sharing Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Presence (2007) ,[object Object],[object Object],[object Object]
Photo Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Presence Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risk Mitigated… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall guiding principles: ,[object Object],[object Object],[object Object],[object Object]
Benefits: ,[object Object],[object Object],[object Object]
Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Prototyping and Field Evaluation as Risk Mitigation in Mobile Product Development

  • 1. PROTOTYPING AND FIELD EVALUATION AS RISK MITIGATION IN MOBILE PRODUCT DEVELOPMENT Frank Bentley Motorola Applied Research and Technology Center
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