User experience design for large-scale social good
Discovery Station - An Ethnographic Safari Tool
A Discovery and Design project for UX for Good
Submitted by Out to UX
The Client and Their Concept
UX for Good is a collective effort to
design systemic solutions for some of the
most vexing social challenges facing
The designers are joined by leading
philanthropic change makers and some of
the most interesting, creative thinkers they
can be found.
Top user experience designers get
together to ideate solutions to social
challenges in a very unique event.
May 2-4, 2012
The 2012 Event in New Orleans
Partnering with The Grammys and
MusiCares, the New Orleans Jazz and
Heritage Foundation and the Clinton
The goal is to construct models for
leveraging music to address critical
challenges affecting the music
community in New Orleans.”
The Project Goals and Objectives
Create the conceptual design of a tool or
toolset, which will describe the
interaction environment created for the
information gathered by conference
participants and shared with audience
Capture, Share, Organize
Primary goals: capture content and
organize it. Photos, Videos, Audio and
text from any type of device.
Secondary goal: allow virtual
participants to find content and
Our Approach to the Project
We engaged in a process of Define and
We engaged in a process of early Design
Analysis of similar tools
Interviews with past conference participants
User Interviews, Interview Analysis, Persona Creation
Design Principles, Use Case Identification,
Interaction Model Creation, Wireframe Iteration
We analyzed 4 event-specific mobile applications to
find if any could, create original content, share newly
created and existing content, and organize it in a
From conducting the interviews and analysis we found that:
Note taking and transcribing of ideas and communication was
inconsistent and often unorganized.
There was no central digital archive of pictures and data for a
team to be able to share them.
A common theme among the designers interviewed was that
they all wanted the conference to provide structure for helped
would ensure implementation of the solutions they created.
A platform with mechanisms for capturing the data that is
being collected and generated by the participants of the event
would be of great value to the ideation process.
This would add structure to the gathering and analysis of
information during the processes of discovery and user
System allows for the sharing of the design process with
stakeholders and audience.
System should allow users to access info/data after event
ends in a meaningful way.
System facilitates the discovery and gathering of information
towards a solution.
System allows participant to gather data
System should place problem and solutions in context.
Should convey the participants thoughts and activity over
Final Design Principles
Participant - Primary User
Remote Audience - Secondary User
Review Data (Team, Participant, Collection)
Sharing (public, private (to team))
View Data (All of team’s public data)
Commenting on public data
Share to social media