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Facebook basics
- 1. How to turn FACEBOOK into a Sales & Marketing Machine How to Get Started with Facebook Marketing
- 2. Why Facebook? – 15 million Australian users – 46.9% Male / 53.1% Female – 27% of people between 24-34 years old – 47% of people over 35 years old – Interests & Behaviours – Topic Data – B2C and B2B Almost every company’s target market is on Facebook
- 3. THE KEY TO SUCCESS: GETTING THE RIGHT OFFER IN FRONT OF THE RIGHT PEOPLE
- 4. 3 EASY STEPS TO KILLING IT ON FACEBOOK
- 5. 1 Target 2 Offer 3 Message The Formula: 3 STEPS TO KILLING IT ON FACEBOOK First of all, know who you are targeting (your ideal client), second Create Your Offer, third, Craft Your Message
- 8. 2. IRRESISTIBLE OFFER Know What Your Target Market Wants Solve their Problem Provide Results in Advance Create Desire Call to Action
- 9. 3. MESSAGE What do they believe? Their Language Keep it Simple
- 10. WALKTHROUGH Target: First Home Buyers, 30-45 year olds, married, employed Need: Need an easier way to get into the property market, issues are not enough of a deposit, cost of houses are high Offer: Low Deposit Home Loan + Affordable Properties Articulation: How You Can Own Your Home for less than the cost of renting, even if you don’t have a big enough deposit
- 11. THE 3 BIGGEST MISTAKES ON FACEBOOK
- 12. 3 BIGGEST MISTAKES ON FACEBOOK 1. Going Straight to the Sale
- 13. 3 BIGGEST MISTAKES ON FACEBOOK 1. Going Straight to the Sale 2. Terrible Content
- 14. 3 BIGGEST MISTAKES ON FACEBOOK 1. Going Straight to the Sale 2. Terrible Content 3. Not Understanding what your target market really wants
- 15. GENERATING NEW PROSPECTS AND CLIENTS ON A (TINY) BUDGET!
- 16. WHATTODO 1. Build a Huge Passionate Community Full of Your Ideal Customers 2. Influence People on Facebook through Emotions and Passions 3. Get them to buy from you
- 17. 3 Common Mistakes When Building Your Page 1. Choosing the Right Name 2. Choosing the Right Passion 3. Not Engaging Your Audience Effectively
- 18. Your Facebook Page • Build a Passion Page and They Will Come • Share Great Content • Nobody wants to click on ‘Joe’s Taxation Services Pty Ltd’ • Everybody wants ‘I Love Business’
- 19. What is a Passion Page?
- 20. What NOT to do
- 21. Identify the Right Passion 1. In order to attract your ideal customers as Loyal Fans, you need to choose the right passion 2. Look at your Psychographics for Clues 3. Build a Page around that Passion
- 22. Engage Your Audience So now you have your ideal customers flocking to your page. What Now? You need to Engage Your Audience Engage, Entertain and Persuade
- 23. 8 Types of Posts to Engage Your Audience 1. Questions 2. Memes 3. Quotes 4. Stories 5. Ideas 6. How To 7. Links to random cool stuff 8. Shout-outs, competitions and prizes
- 24. REAL CASE STUDY
- 25. Newcastle Yummy Mummies Chose “Yummy Mummies” Over “Advanced Physiotherapy & Injury Prevention Pty Ltd” Targeted Expecting Mothers in the local area Attracted 1,005 Fans within 2 months Booked Solid in 2 Months
- 26. Some Examples of Posts
- 27. How to turn fans into customers
- 28. An Offer
- 29. WHATTODO 1. Give it a Go 2. Have a Goal 3. Remember the 3 step formula 4. Seek a Mentor to Maximise Results
- 30. How to turn FACEBOOK into a Sales & Marketing Machine How to Get Started with Facebook Marketing
Editor's Notes
- dont get distracted by cpm, formats, mediums
- dont get distracted by cpm, formats, mediums
- right words/ right intent
- You need to have the ability to communicate to that market: 1. They sense the desire 2. With that desire 2 things will happen: a. Alleviation of a bad place they are in now, lesser place/unfulfilling place b. Achievement of a far greater future, feel better, 3. Understand Them empathically They would be crazy not to choose you Feel and sense, and articulate the desired outcome Get them to resonate Language/nomenclature Ability to know what they want, progressive ways to get there Show hopefulness they can have that outcome Responsibility morally to get them to see that you have to help them what they want Easy way to get started
- dont get distracted by cpm, formats, mediums
- dont get distracted by cpm, formats, mediums
- You need to have the ability to communicate to that market: 1. They sense the desire 2. With that desire 2 things will happen: a. Alleviation of a bad place they are in now, lesser place/unfulfilling place b. Achievement of a far greater future, feel better, 3. Understand Them empathically They would be crazy not to choose you Feel and sense, and articulate the desired outcome Get them to resonate Language/nomenclature Ability to know what they want, progressive ways to get there Show hopefulness they can have that outcome Responsibility morally to get them to see that you have to help them what they want Easy way to get started
- You need to have the ability to communicate to that market: 1. They sense the desire 2. With that desire 2 things will happen: a. Alleviation of a bad place they are in now, lesser place/unfulfilling place b. Achievement of a far greater future, feel better, 3. Understand Them empathically They would be crazy not to choose you Feel and sense, and articulate the desired outcome Get them to resonate Language/nomenclature Ability to know what they want, progressive ways to get there Show hopefulness they can have that outcome Responsibility morally to get them to see that you have to help them what they want Easy way to get started