This document summarizes a marketing strategy project done for a real company. The group enhanced the existing logo, created a new business card, improved labels and created a brochure, tarpaulin, and signage. They also created an animated logo and social media presence. The goal was to increase sales and popularity by modernizing advertising approaches for the company that manufactures adhesives and printing inks.

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ABSTRACT
In this study we’ll embark upon on how we did our marketing strategy for a real company, and
what were the changes made throughout the time given to us,
Our first & second projects were making a logo and business card. The company that allowed us
to be their advertising consultant has already had a logo and label design, and to preserve the
authenticity of the logo company we just enhance it, made it 3D like, and we’ve also enhanced the
business card and added some colors to make it livelier.
The third & forth projects are the label and brochure. We’ve improve the label through adding
the theme color, orange, to add life to its old dull form. We made a brochure, as to what is required for
the subject, and made it simple, making sure that the logo, product and contact details will be mark on
the costumer’s mind.
The fifth and sixth projects are tarpaulin and signage. Because we will be posting the tarpaulin
in a place where people will only take a glimpse on anything that their eye will lie upon on, hence we
have layout it also a simple as possible.
An animated logo and social network was also required in our marketing strategy to boost up its
popularity in the internet society.

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Company profile
It went a long way since 1996 with only 2 employees plus Mr. Arthur Urbiztondo as the owner
and accountant. They started small in Mr. Urbiztondo’s house, now after almost 18 years it has its own
factory in Antipolo, run by his two son, Allan P. Urbiztondo and Adrian P. Urbiztondo, and still growing.
The company manufactures adhesives for multi crafts, paper to paper, wood to wood, and wood
to plastic. It also produces printing inks that are water based paint and are mostly for publishing
companies.

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SUMMARY
This project tends to uplift the company’s selling rate, we’ve set or plan and it includes having a
signage in front of the factory, and to have a tarpaulin displayed in an area where it can be surely notice
like in national highways and/or in an area we’re people pass by.

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CONCLUSION
This company lacks in advertising their product through new and modern ways, that why want
them to uncover the power of advertising from tarpaulin to internet.
We have to enhance the old design to a much brighter and bolder one, to attract more buyers and
potential clients, while maintaining its authenticity.
We want to make WILHOLD TRADING PHILS. To be more expose, not just in other business, but
also in public’s eyes.

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RECOMMENDATION
As to what we’ve plan, I and my group have decided to make a brochure, tarpaulin, signage and
a fan page, plus to enhance the logo, business card, and label. We believe that in this way we can
increase the selling profit and the popularity of the company.

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STATEMENT OF THE PROBLEM
All business faces the most basic problem and its making their product/ service known to public,
thus WILHOLD TRADING PHILS. Faces now.

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SIGNIFICANCE OF THE STUDY
This project can be the first stepping stone for a brighter future for our client company through
the advertising industry. This could mean everything not just for them but also for us artist, this could
prove that we really have the skill that can compete to the real world.

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SCOPE & LIMITATION
We can only deal with advertising paraphernalia such as the business card, brochure, tarpaulin,
signage, and label; we are also allowed to make the fan page for the company. But we can’t propose to
renovate or suggest to provide a smaller container for the product to be retail to the market to be
accessible to the public needs.

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PROJECT DESIGN 1
PROJECT DESIGN 2
PROJCT DESIGN 3
________________________
Mr. Allan P. Urbiztondo
CLIENT

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PROJECT DESIGN 4
________________________
Mr. Allan P. Urbiztondo
CLIENT

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PROJECT DESIGN 5
PROJECT DESIGN 6
________________________
Mr. Allan P. Urbiztondo
CLIENT

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As to what you can see in project 1 we made the logo a more 3D like. We’ve enhance its color
and added some light an shadow effects to help it to look more 3D, and all this was done in illustrator.
We’ve also added the phrase ‘Adhesives & Printing inks’ to define what is being represented by the
word Wilhold.
In project 2 we’ve total renew the business card in to its max, we’ve chance everything from the
layout to what is written into it. The front side represents the printing inks because of the ink shattered
through it; we’ve use the color golden orange because it’s close to our theme color. While in the back
side we’ve put the logo and, we made it simple as having a white color for its background to signify the
adhesive product.
Project 3 is the labels. We’ve use curved line to make it bright and livelier to look at; we’ve still
use the old layout thou. In the adhesive label we’ve added to curvy triangles in both opposite side to
show the meaning of ‘the better hold’.
Project 4 is the brochure we made it simple and clear making sure that the logo, product and
contact details will be mark on the costumer’s mind, in hand. We’ve use a lot of different fonts and color
to differentiate the product names to give emphasis to each product.
Tarpaulin is our 5th
project we’ve use ‘A’ and ‘I’ to signify the word adhesive and ink, we’ve also
place two question regarding adhesive and ink that would make the person, who’ll see it, think twice
about saving the company’s contact information
Our last visual project is the signage it only contains the logo and contact information for the
reason that it will be place outside of the company building.

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PHOTO DOCUMENTATION

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CURRICULUM VITAE

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BENISSA ARIENZA CABADUNGA
Graphic Artist/ Secretary
Description
As one of the Graphic Artist in this task she enjoy
using Photoshop as her medium in creating the design
in this project also they’ve use illustrator in making
some of the draft.
She is also the one in charge in documenting this
project or we can say that she is the one who is much
capable in doing the written reports while handling the
other works at the same time.

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Benissa A. Cabadunga
Address: 20 Lark St. New Marikina Subd. Sta Elena. Marikina City
Contact #: 09488442969
Email Address: Benissa.cabadunga@rocketmail.com
OBJECTIVES:
To make a contribution to the organization to the best of my ability and to develop new skills and share
my knowledge while interacting with others and achieve new height.
EDUCATIONAL ATTAINMENT:
Vocational:
2011-Present
Global Career Access Training Institute (GCATI)
3/F Manahan Bldg. II, No. 78 Gen. Luna St., Ampid, San Mateo, Rizal
Course:
Diploma in Animation, Multimedia, and Graphic Design
Secondary:
2007-2011
Sta. Elana High School
W. Paz St., Sta. Elena, Marikina City
Primary:
2001-2007
Roosevelt College
Cainta, Rizal
SPECIAL SKILLS/HOBBIES:
Through the help of my experience as a freelance artist back in the days, I have develop
techniques not just in doing hand drawings but also in editing, and through the years I have become fond
in using Photoshop. I a lot may free time taking photos of any thing around me and use it as material for
exercising my skills in Photoshop. I also indulge myself in writing, in fact I’ve posted some of my stories
online and gain some few fans online, some of them are my friends and I actually have inspired them to
write too.
WORKING EXPERIENCE(S):
June- 2010 to March 2011
Freelance artist
Sta. Elena Marikina City
Jan- 2013 to Present
Freelance CU&IB
Santolan, Pasig City

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TRAINING/SEMINAR(S):
2012- March
- Animation industry (basic knowledge about the industry)
Laboratory Room2&3, GCATI San Mateo, Rizal
2013-febrary
- How to know the right path to success
Laboratory Room2&3, GCATI San Mateo, Rizal
- Success 101
Laboratory Room2&3, GCATI San Mateo, Rizal
2013-March
- E-commerce & Virtual Corporation/ Technopreurship
Laboratory Room2&3, GCATI San Mateo, Rizal
PERSONAL DATA:
Age: 18 years of age
Birthplace: Marikina City
Citizenship: Filipino
Height: 5’4
Birthday: February 16, 1995
Civil Status: Single
Religion: Roman Catholic
Language/s: Filipino/English
REFERENCE(S):
Mr. Ruben Abelardo
Traditional Animation Instructor
09104750778
Angono, Rizal
Minda Pitchay Urbiztondo
Widow/ retiree
6461630
Marikina City
BENISSA ARIENZA CABADUNGA
Signature over Printed Nam

19. ARTHUR ZARZATE DELOS REYES
Researcher
Description
In this project Arthur handles all the things
pertaining to research, about some technical support,
doing the maintenance of the social media of the
company, ad file a report then reports to Benissa, who is
in charge of documenting the project.

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Arthur Zarate Delos Reyes
Address: 29Mangahan, Rodriguez, Rizal
Contact #: 09396290875
Email Address: arthur_delosreyes007@yahoo.com
OBJECTIVES:
To obtain a position that will able me to use my strong organization skills, educational
background and ability to work well with people.
EDUCATIONAL ATTAINMENT:
Tertiary:
2011-Present
Global Career Access Training Institute (GCATI)
3/F Manahan Bldg.II,No 78 Gen. Luna St. Ampid 1, San Mateo, Rizal
Course:
Diploma in Animation Multimedia and Graphics Design
Secondary:
2006-20010
Center for positive learners (Montalban)
BaliteMontalban, Rizal
Primary:
2000-2006
San Jose Elementary School
Acacia St., Montalban, Rizal
TRAINING/SEMINAR(S):
2013
Deskarte Design Studio
Trainee
53 Maginhawa St., U.P Village, Diliman , Q.C

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SPECIAL SKILLS/HOBBIES:
Animation- Traditional In-Between and Clean Up
Graphic Design- Adobe photoshop
Adobe Illustrator
Lay-Out
Photographer
Multimedia- Adobe After Effects
Sony Vegas
Personal Data
Age: 19 years old
Birthplace: Montalban, Rizal
Citizenship: Filipino
Height: 5’2
Birthday: August 10, 1993
Civil Status: Single
Religion: Roman Catholic
Language/s: Filipino/English
Reference(s)
Jon Felix F. Malinis
Creative Director- Deskarte Design Studio
53 Maginhawa St., U.P Village, Diliman , Q.C
Antonio S. Delos Reyes
Business Home Owner
Montalban, Rizal
ARTHUR Z. DELOS REYES
Signature over Printed Name

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RAMON RODA RAMILO JR.
Graphic Artist
Description
This is not the first time Ramon will design an
advertisement for a company. So technically speaking
this project is an easy A for him
He’d done his part mostly in designing the project
also his the one in charge of printing actual designs.

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Ramon Roda Ramilo jr.
Address: Blk.2 Lot5 Lolo Tinong Subd. Geronimo Rodriguez Rizal 1860
Contact #: 9483071 / 09093105700
Email Address: aramilojr@yahoo.com
OBJECTIVES:
To have a job that would enable me to use my talent and skills as well as
contribute to organization's goals and which would provide excellent opportunities
for career advancement and personal growth.
EDUCATIONAL ATTAINMENT:
Tertiary:
2011-Present
Global Career Access Training Institute (GCATI)
3/F Manahan Bldg.II,No 78 Gen. Luna St. Ampid 1, San Mateo, Rizal
Course:
Diploma in Animation Multimedia and Graphics Design
Special Course:
2004
New Era University (NEU)
Quezon City
Course:
Associate Fine Arts
Painting using oil color and pastel
Secondary:
1994
Danao National high School
Danao, Cajidiocan Romblon
Primary:
1991
Danao Elementary School
Danao, Cajidiocan Romblon

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WORKING EXPERIENCE(S):
Assistant stage artist
1998-2000
Nelson’s Printing & Design
Lay-out Artist and Graphics Artist
Danao,Cajidiocan Romblon
AFFILIATION:
1998-1999
Pag-asa Youth Association (PYA)
Position: Project Manager
Danao,Cajidiocan Romblon
TRAINING/SEMINAR(S):
Sept. 15, 2009 to Feb.20, 2010
SilverGreen Assesstment and Training center
Animation / Human Anatomy
SPECIAL SKILLS/HOBBIES:
Skills: Fixing things, Making graphics, Letter cutting, etc
Talent: Drawing object, Portrait, charcoal, Pastel
Sports: Dart, Bike, Skateboard
Hobbies: Collecting shade, shoes, Marlboro item, watching movie / walking
PERSONAL DATA:
Age: 37 years of age
Birthplace: Mansalay Oriental Mindoro
Citizenship: Filipino
Height: 4,12
Birthday: December 18, 1974
Civil Status: Married
Religion: Roman Catholic
Language/s: Filipino/English

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REFERENCE(S):
Mayumi fonacier
Amityville Elementary School-Rodriguez Rizal
Manny Garvez
Businessman
Rodriguez Rizal
Maria Luisa Fabroa
Valley High Academy
RAMON R. RAMILO JR
Signature over Printed Name

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APPENDIX

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